Zarria Wehye
Summary
Results-driven Product Manager with a background in Business Marketing and over 4 years of experience running a successful beauty business. Skilled in identifying market opportunities, managing product development, and driving customer engagement through strategic social media management. Adept at collaborating with cross-functional teams to deliver high-quality products and services. Eager to transition into the IT field to apply my entrepreneurial mindset, data-driven decision-making, and product development expertise to innovative technology projects. Committed to continuous learning and ready to bring a fresh perspective
Overview
4
4
years of professional experience
Work History
Founder & Product Manager
Kweenie Cosmetics & Co, LLC
03.2018 - 01.2022
- Established a successful business by identifying market needs and developing innovative solutions.
- Increased brand visibility and market penetration by developing and executing comprehensive marketing strategies.
- Oversaw divisional marketing, advertising and new product development.
- Managed end-to-end product development, from concept to launch, ensuring alignment with customer needs and market trends.
- Collaborated with designers, suppliers, and marketing teams to iterate and refine product offerings.
- Ran social media accounts, growing Instagram followers by 10% through targeted campaigns and content creation.
- Monitored and analyzed sales and customer feedback to refine product offerings, resulting in a 20% increase in customer satisfaction and repeat business.
- Managed the online store, overseeing inventory, order fulfillment, and customer service, contributing to a 15% revenue growth.
Social Media Manager
Kweenie Cosmetics & Co, LLC
03.2018 - 01.2022
- Managed multiple social media platforms, ensuring a consistent brand voice and message.
- Boosted engagement rates with the creation of compelling and visually appealing content.
- Increased brand awareness by developing and implementing effective social media strategies.
- Developed targeted advertising campaigns, driving website traffic and generating leads.
Education
BBA - Marketing
Georgia Gwinnett College
Lawrenceville, GA12.2020
Skills
- Market Analysis & Customer Insights
- Project Management
- Product Development
- Strategic Thinking
- Marketing
- Entrepreneurial and Innovative
- Cross-Functional Collaboration
- Data- Driven Decision Making
- Customer Relationship Management (CRM)
- Problem-Solving & Adaptability
- Communication & Stakeholder Management
- Social Media & Digital Marketing
Projects & Achievements
- Kweenie Cosmetics Online Store: Successfully launched and scaled an online cosmetics store, achieving $97,000 in revenue within the first year.
- Achievement: Increased customer satisfaction by 20% through improved product design and customer feedback integration.
- Achievement: Developed and led a marketing campaign that resulted in a 20% increase in sales and a 15% boost in brand awareness.
Technical Skills
Tools & Software: Microsoft Office Suite, Adobe Creative Suite, Canva, and Notion
Social Media Management Tools; Hootsuite
Notion, E-commerce Platforms; Wix, Square, Acuity
Data Analytics Tools; Google Analytics
Timeline
Founder & Product Manager
Kweenie Cosmetics & Co, LLC
03.2018 - 01.2022
Social Media Manager
Kweenie Cosmetics & Co, LLC
03.2018 - 01.2022
BBA - Marketing
Georgia Gwinnett College
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