Zawna Woodard
Dayton,OH
Overview
2
2
years of professional experience
1
1
Certification
Work History
Marketing and Communications Intern
Dorothy Lane Market
Centerville, OH
08.2023 - 03.2024
- Managed a monthly newsletter that held 80,000 subscribers by meticulously selecting featured products and editing engaging copy increasing the subscription rate by 3%
- Produced creative social media content across 3+ channels that resonated with the company's target audience, generating over 108,000 impressions
- Held presentations in front of marketing and graphic team members to promote new strategic campaign objectives
- Achieved maximum capacity for 4 events by properly promoting and utilizing the digital marketing mix, resulting in 200-400 sold tickets
Founder and Executive Editor
Vera Daily
10.2021 - 01.2023
- Cultivated engaging articles by following pop culture and trends in the industry expanding consistent viewership across 15+ countries
- Partnered with Amazon by embedding URLs and enticing sales copy into articles, boosting commerce and awareness for 20+ specialized items
- Wrote 1,500-word pieces on art and fashion.
- Designed the website's media layout that best represented the brand and identity of the Vera Daily.
Marketing Representative and Editor
The Clarion
Dayton, OH
07.2022 - 12.2022
- Managed tight deadlines, averaging 3 well-developed articles per week
- Gathered information for stories by conducting 5+ formal interviews, leading to the publishing of factually correct, concise, and engaging news stories
- Stayed up-to-date on industry trends by attending conferences and workshops related to the editorial and journalism field boosting my expertise on emerging practices
Education
Bachelor of Arts - Strategic Communications
The Ohio State University
Columbus, OH05-2025
Associate of Arts - Multimedia Journalism
Sinclair Community College
Dayton, OH01-2022
Skills
- Adobe Creative Cloud
- Microsoft Office
- Social Media Marketing
- Competitor Research Conduction
- Media Trend Analysis
- Public Relations
Certification
- Foundations of Digital Marketing and E-commerce, Google - 2023
- Digital Marketing: Consumer Attraction and Engagement, Google - 2023
- Marketing: Copywriting for Social Media, LinkedIn - 2022
- WordPress: SEO, LinkedIn - 2022
- Intensive Journalism Training, Poynter - 2022
Affiliations
- Member, Public Relations Society of America (PRSA) (2022 - 2024)
Timeline
Marketing and Communications Intern
Dorothy Lane Market
08.2023 - 03.2024
Marketing Representative and Editor
The Clarion
07.2022 - 12.2022
Founder and Executive Editor
Vera Daily
10.2021 - 01.2023
Bachelor of Arts - Strategic Communications
The Ohio State University
Associate of Arts - Multimedia Journalism
Sinclair Community College
- Foundations of Digital Marketing and E-commerce, Google - 2023
- Digital Marketing: Consumer Attraction and Engagement, Google - 2023
- Marketing: Copywriting for Social Media, LinkedIn - 2022
- WordPress: SEO, LinkedIn - 2022
- Intensive Journalism Training, Poynter - 2022
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