Summary
Overview
Work History
Education
Skills
Certification
Timeline
Websites
Social Media Examples
Hi, I’m

Zayn Wahab

Marketing Specialist
Somerville,NJ
Zayn Wahab

Summary

Results-focused Entrepreneur with experience in Marketing, Management and Sales; adept at marketing and selling to all types to customers from all backgrounds. Proficient in leveraging current market, customer and social media trends to capitalize on sales and marketing opportunities. Team oriented persuasive communicator and creative problem-solver.

Overview

8
years of professional experience
47

Projects with viewership over 100k views

Work History

MAINGEAR

Marketing Specialist
06.2024 - 06.2025

Job overview

  • Managed and optimized company website including building product pages, coordinating launches,
    and implementing backend automations to streamline workflows and improve go-to-market
    efficiency.
  • Developed automated marketing campaigns using Klaviyo, including promotions for Intel, NVIDIA, and
    AMD game bundles, and discount flows to boost engagement and conversions.
  • Wrote and reviewed customer email campaigns to align with product drops, promotions, and
    performance goals.
  • Moderated and managed MAINGEAR’s Discord community, providing product updates, performance
    support, and customer assistance.
  • Created and maintained Shopify listings, writing custom code to improve site functionality and drive
    conversions.
  • Conducted competitor research to understand the industry dynamics and identify opportunities for
    growth.
  • Organized promotional events to increase brand awareness and customer engagement.
  • Created proposals for service and product strategies based on marketing data.

Buick GMC Hummer

Automotive Sales Professional
09.2022 - 01.2023

Job overview

  • Reviewed vehicles before final delivery to validate for completed tasks such as installed add-ons and damage corrections
  • Closed sales by overcoming objections, asking for sales, negotiating price and completing purchase contracts
  • Followed-up on warm Internet leads and responded to customer questions about vehicle availability, price and options while fielding inquiries from various marketing websites
  • Created additional listings for vehicles with proper use of copywriting for car sales through listing sites to increase foot traffic within dealership
  • Coordinated restocking of sales floor with current merchandise and accurate signage for current promotions

ZSPERFORMANCE

Owner
01.2022 - Current

Job overview

  • Founded and managed Automotive Aftermarket business, growing revenue to $5k+ in first year as well as thousands of visits and interactions through consistent viewership through Tik Tok and Reels; Over 3 Million views combined and growing
  • Used knowledge of market trends to create value-added solutions resulting in significant increase in revenues
  • Discovered areas of improvement by generating quarterly operational and sales reports
  • Monitored market conditions to set accurate product pricing and take advantage of emerging trends
  • Evaluated suppliers to maintain cost controls and improve operations.
  • Created and monitored promotional approaches to increase sales and profit levels
  • Created blog posts to improve SEO; spread those blog posts as well as parts and modification information over forum pages and community group chats to increase visibility

Dive Design Co. (3D Pets Division)

Social Media Marketer
02.2023 - 06.2023

Job overview

  • Wrote and storyboarded captivating content that showcases the benefits of 3D printed pet prostheses
  • Produce high-quality videos for social media platforms, from filming to editing, to drive brand awareness and engagement
  • Collaborate with clients to understand their needs and deliver effective messaging through various social media channels
  • Manage content calendars and post engaging material across multiple platforms, ensuring consistent brand representation
  • Provide support to the team, adapting to changing priorities and contributing to the overall success of the company
  • Researched current trends and best practices to develop innovative and impactful campaigns.

RippleMatch

Leadership Development Intern
09.2022 - 12.2022

Job overview

  • Selected from a pool of thousands of candidates to work closely with leaders of RippleMatch’s Leadership Team
  • Engaged in beginning of year orientations to assist students with initial adjustment to university academic life
  • Presented and drafted various scheduling options for students to help properly allocate time for classes, extra work and free-time
  • Leveraged various growth strategies and tools including social media, email marketing, presentations, and peer and faculty member networking to grow user base and awareness on campus
  • Strategically assessed growth and performance metrics to improve, change and help design new growth strategies

Signify (Formerly Philips Lighting)

Recruitment Marketing/Talent Acquisition Intern
05.2021 - 12.2021

Job overview

  • Progressed DE&I efforts through collaborative posts with connection point groups within Signify as well as improving scheduling consistency as well as efficiency
  • Coordinated new projects for intern testimonials featuring new office facility including discussing intern experiences for content for recruitment marketing efforts
  • Contributed to recruitment marketing projects in multiple states as well as design for physical and virtual assets to be used for advertising for careers campaign in designated states
  • Strategize ways to improve marketing efforts through social media and assisting in creation of global posts to endorse careers sites and attached tracking to each post to gauge user interaction
  • Developed and maintained strong working relationships with executives, HR team and hiring managers to foster partnerships that produced consistent results
  • Created and drove talent acquisition and job placement strategies to attract diverse candidates

OPMMastery.io

Digital Marketing Intern
01.2021 - 05.2021

Job overview

  • Assisted owners with website copywriting and proofing and in managing corporate social media channels
  • Prepared weekly updates and reports to track growth and success rates of marketing campaigns
  • Launched digital marketing campaigns as well as transformed and optimized main web pages
  • Utilized tools such as Slack, Hubstaff, Asana, WordPress, Canva and Combin Scheduler
  • Assisted in creating written, video and image content for marketing channels
  • Practiced search engine optimization to maximize efforts in creating brand awareness
  • Measured and reported results of marketing initiatives

Blessed Society NJ

Director of Marketing and Sales
12.2017 - 05.2021

Job overview

  • Achieved exposure to automotive aftermarket scene through Tik Tok advertising campaigns organically reaching over 10 million views and over 2 Million Likes with 200,000+ Followers
  • Launched social media campaigns, executed marketing developments as well as professional sales at events across East Coast
  • Monitored and managed KPI reports for digital marketing and overall marketplace performance.
  • Identified trends, areas of opportunity, scale and potential improvements to drive ongoing business vision and optimization
  • Established, initiated and optimized business development strategies based on company targets, product specifications, market data and budget factors
  • Directed marketing projects through conceptual planning, schedule management and final implementation
  • Evaluated consumer preferences and behaviors, combined with market trends and historical data, to adjust and enhance campaigns
  • Generated sponsorships with related and partnering entities to enhance marketing objectives
  • Developed marketing plans and launched social media growth campaigns to advertise merchandise to and to gain brand awareness

Education

William Paterson University
Wayne NJ

BS from Business Administration With Minor in Marketing

Parsippany High School
Parsippany, NJ

High School Diploma

Skills

  • Meeting Marketing & Sales Goals
  • Building Customer Relationships and Loyalty
  • Google Business Suite
  • Analytics Tools Setup
  • Multi-Channel Campaigns
  • Social Media Marketing
  • SEO Strategies
  • Generating Brand Awareness
  • Administering Social Media Accounts
  • Content Creation
  • Entrepreneurial Work Ethic
  • Strategic Networking
  • Creative Solution Development

Certification

  • Google Display and Video Ads Certifications
  • Google Analytics
  • Facebook Marketing Associate
  • Content Marketing Foundations
  • Marketing Tools Social Media
  • Social Media Marketing and Managing Online Communities
  • Marketing Course
  • Marketing for Small Businesses
  • Google Analytics Skill Assessment
  • Google Ads Skill Assessment

Timeline

Marketing Specialist

MAINGEAR
06.2024 - 06.2025

Social Media Marketer

Dive Design Co. (3D Pets Division)
02.2023 - 06.2023

Automotive Sales Professional

Buick GMC Hummer
09.2022 - 01.2023

Leadership Development Intern

RippleMatch
09.2022 - 12.2022

Owner

ZSPERFORMANCE
01.2022 - Current

Recruitment Marketing/Talent Acquisition Intern

Signify (Formerly Philips Lighting)
05.2021 - 12.2021

Digital Marketing Intern

OPMMastery.io
01.2021 - 05.2021

Director of Marketing and Sales

Blessed Society NJ
12.2017 - 05.2021

William Paterson University

BS from Business Administration With Minor in Marketing

Parsippany High School

High School Diploma

Social Media Examples

  • 3D Pets Social Channels:

https://www.instagram.com/3d.pets/?hl=en

https://www.tiktok.com/@3d.pets?lang=en

  • (Signify) DE&I global post alongside The Muse: https://www.signify.com/en-us/blog/archive/spotlight/women-in-leadership-executive-profile. (Also helped lead events for the connection point groups (S.H.E) throughout the months of my internship and did blog posts around each event.)
  • Assisted on write up for this DE&I blog post to drive interest in recruitment for new diverse candidates: https://www.linkedin.com/posts/signifycompany_greatertogether-wearesignify-shinebrighter-activity-6872530764391555072-39Dn?utm_source=share&utm_medium=member_ios
  • (ZSPerformance) SEO focused blogpost to increase traffic to site https://zsperformance.store/blogs/news/best-tlx-types-mods (Google search “Best TLX Type-S Mods” and it is the first result.)
  • Viral Tik Tok: 10 Million+ views; https://www.tiktok.com/@blessed.sc/video/6853629938550066438?is_from_webapp=1&sender_device=pc&web_id=7184898078918428203
  • Viral Tik Tok: 10 Million+ views; https://www.tiktok.com/@blessed.sc/video/7068897356703403306?is_from_webapp=1&sender_device=pc&web_id=7184898078918428203
  • Viral Instagram Reel: 1.5 Million+; https://www.instagram.com/reel/CdvqIXUjxby/?utm_source=ig_web_copy_link
  • Viral Tik Tok: Mindset and success page: 520k and rising; https://www.tiktok.com/@_mindsetshift001/video/7210364917424164139?lang=en
  • Viral Instagram Reel: 600k+ views; https://www.instagram.com/reel/CeMBhn0jxnQ/?utm_source=ig_web_copy_link
  • Viral Instagram Reel: 450k+ views; https://www.instagram.com/reel/CeRVf30vJHm/?utm_source=ig_web_copy_link
  • Viral Instagram Reel: 200k+ views; https://www.instagram.com/reel/CeT1hvvDLYx/?utm_source=ig_web_copy_link
  • Viral Tik Tok: 350K+ Views; https://www.tiktok.com/@shawdytypes/video/7099221367249276203?is_from_webapp=1&sender_device=pc&web_id=7184898078918428203
  • Viral Tik Tok: 200K+ Views; https://www.tiktok.com/@shawdytypes/video/7148903561521270058?is_from_webapp=1&sender_device=pc&web_id=7184898078918428203

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Zayn WahabMarketing Specialist