Summary
Education
Accomplishments
Skills
Work History
Software
Overview
certificates awards
cropped
Zena Binyamin

Zena Binyamin

Deerfield,IL

Summary

Strategic marketing professional with global experience in both brand and agency side, who values big picture thinking and the psychology behind consumer/audience behavior. Hold expertise within varied industries focused on 360°marketing, creating holistic strategies and execution plans driven by data and tied to revenue. Passionate about problem solving and growth, professionally and personally. Have a natural ability to inspire, develop, and lead teams through direct communication and autonomous management style.


Currently a successful Account Director experienced in encouraging client communication to achieve significant growth using proven strategies. Proficient in approaches such as market shaping, GTM and digital solutions that mobilize product and/or service to boost long-term revenue generation. Seeking to cultivate skills and career within an organization and culture of people driven by passion and dedication. A place that is customer centric, data driven and action oriented.

Education

Master of Science - Integrated Marketing Communications

Northwestern University
Chicago, IL
03.2017

Bachelor of Science - Psychology

Northwestern University
Evanston, IL
06.2013

Accomplishments

  • Developed and implemented innovative marketing strategies that increased brand awareness (impressions, conversions and sales) by 40% and an increase in customer acquisition
  • Managed a team of marketing professionals and directed the production of digital solutions while ensuring data security and privacy compliance. Provided strategic and creative content for various brands to patient and HCP audience segments for one of the largest medicine and pharmaceutical supply companies and increasing engagement rate by 50%
  • Authored and coordinated a series of promotions for clients increasing sales by 15% and improved online awareness by at least 30%
  • Built online eCommerce presence for clients across owned and Amazon through brand new website, net new social presence and increased annual revenue in 2 years from $200K to 4 million.

Skills

  • Solutions Oriented
  • Efficiency Focused
  • Big Picture Thinker
  • Team Player
  • Dedicated
  • Digital Marketing & Advertising
  • SEO/SEM
  • Market Shaping
  • GTM and Omnichannel Marketing
  • Integrated Marketing Communications Focused
  • Data and ROI Driven Planning

Work History

ACCOUNT DIRECTOR

CG LIFE
08.2022 - Current
  • Oversee pod team within Chicago office, managing clients accounts that sum up to more than 50% of the company revenue
  • Collaborate with Project Management streamlining internal processes leading to enhanced team productivity, improved performance metrics and increased ENP score by at least 10% or more within all categories
  • Manage budgets for multiple accounts, optimizing allocation of resources for maximum efficiency making significant impacts to bottom line revenue
  • Conducted market research to identify trends and opportunities, informing data-driven decision-making for clients MarCom strategies allowing for successful marketing communication and satisfied clients
  • Build strong rapport with clients through a solution driven approach and out of the box thinking
  • Support business development in new client communication and pitches leading up to SOWs and new client integration, creating synergistic transitions and contributing to topline revenue.

SENIOR MARKETING CONSULTANT

Modern Digital
01.2022 - 12.2023
  • Project management throughout lifecycle events across functions (requirements gathering, UX/UI design, development phases, post-mortem analysis, etc.)
  • Support new business development in the B2B tech space by driving strong relationships, collaboration, and alignment cross-functionally with internal stakeholders, technology and business teams, and external partners/clients
  • Manage digital marketing campaign executions and social media strategies.
  • Streamlined operations and prioritized tasks, allowing senior staff to increase revenue by 25%

GROUP ACCOUNT SUPERVISOR

Razorfish Health
06.2022 - 08.2022
  • Oversaw multiple client projects on a Global and local scale
  • Maintained budgets and time to launch as well as accuracy and alignment to plans and strategy
  • Worked alongside medical team to ensure accuracy and follow through process into medical review (Veeva)
  • Processed final deliverables to client distribution systems for Global dissemination increasing usage rates by 50%
  • Managed client communication/relationship; focused on growth and continued harmonious success
  • Collaborated cross-functionally to deliver integrated marketing solutions tailored to individual client objectives

ACCOUNT MANAGER

Quarry
06.2021 - 12.2021
  • Industry Focus: B2B, Technology, SaaS, eCommerce Grocers & Retailers
  • Project Types: ABM Campaigns, Brand Strategy, Website and Landing Page UX/UI, Develop/Expand client portfolios
  • Managed client relationships and business growth within North America, APAC and LATAM
  • Quality control point person on all work delivered to clients aligned to strategy, level of creativity and execution standards
  • Identified and drove strategy around improvements to delivering on promises to clients
  • Facilitated discovery, gathering and strategy on campaigns/projects, aligning to brand guidelines for creative/content, and overall client business goals and objectives
  • Delivered solutions to client pain points such as Guidebooks, Playbooks, New B2B business and drove engagement and pipeline
  • Managed timelines throughout lifecycle of campaigns
  • Cross collaboration across internal teams and vendors, ensuring project scope deliverables, proper resource allocation, budgets and deadlines
  • Facilitated and supported internal stakeholders on strategy, discovery, and plans to ensure operational excellence
  • Developed customized account plans for clients to help them achieve their business goals
  • Ran ABM/ABX to scale from North America to LATAM and APAC with full nurture program driving 60% in pipeline growth, creating substantial revenue impact

MANAGER - Digital Marketing

Thrive Agency
11.2020 - 06.2021
  • Industry Focus: eCommerce, Technology, Healthcare, Medical Devices, Luxury, Beauty, Consumer Goods
  • Project Types: Omni Channel, Digital Marketing, Multi-Channel, Collateral Creation, Website UX/UI, Landing Pages UX/UI, Email Templates
  • Key Account Management of day-to-day communication between agency and multiple clients and cross-functional teams
  • Provided digital marketing strategies, recommendations and developed plans aligned with clients' overarching business objectives across multiple accounts within various industries
  • Assisted in client facing strategic online marketing plan presentations and reporting
  • Analyzed performance for optimization and recommendations based on campaign KPIs
  • Maintained status reports to ensure efficient workflow and communication for internal and client deadlines
  • Worked collaboratively with other agency departments and partner agencies to develop 360 integrated digital marketing plans that included one or multiple service level agreements.

DIRECTOR OF MARKETING TECHNOLOGY

npn360 Inc.
11.2018 - 08.2020
  • Industry Focus: Healthcare, pharmaceutical, digital services, retail, industrial, food delivery services, and distribution
  • Leading, developing, and executing on all marketing and eCommerce strategies, both SaaS and PaaS for clients
  • Spearheaded company re-brand inclusive of messaging, positioning, and go to market strategy
  • Led implementation of marketing plans and execution, managed relationships with external partners and cross-functional efforts
  • Researched and recommended marketing technology to create a MarTech Stack, optimizing and augmenting process of funnel, leading to 30% increase in new technology business and 40% increase in eCommerce traffic
  • Defined, measured, and reported all data for marketing campaigns both direct to brand and all enterprise clients
  • Established and executed on technology solutions leading to higher traffic and revenue for clients and enhanced company business portfolio by 40%
  • Developed numerous successful eCommerce solutions, web to print portals, and marketing/digital content for leading clients increasing engagement and revenue
  • Managed and trained staff on use of marketing technology products/MarTech Stack
  • Tripled client technology business and increased division revenue by 70%.

NORTH AMERICA MARKETING MANAGER

Underwriters Laboratories
03.2018 - 08.2018
  • Industry Targets: Mobile and Telecommunications, Automotive, Battery, Consumer Technology, Information and Communication, Internet of Things, and Medical Devices
  • Service Targets: Cybersecurity, EMC and Wireless, Global Market Access, Safety, Interoperability, Training and Advisory, Verification, and Energy Efficiency
  • Planned yearly marketing strategy and budgets, driving all execution of marketing activities and digital programs
  • Developed and executed on marketing campaigns inclusive of: sponsorships, customer summits, workshops, webinars, email marketing, newsletters, press releases (PR), social media, white papers and blogs
  • Created go-to-market strategies, inclusive of new services and launch of new EMC facility in coalition with release in other countries
  • Responsible for all North America marketing programs, traditional and digital to drive new acquisition across all division business segments
  • Owned all aspects of breaking into new market segment for EMC wireless expansion and developing all related marketing strategies increasing business in that segment by 50% and acquired net new clients
  • Developed overall market strategies focused on: training and advisory, trade shows and events, branding, advertising and promotions, social media and thought leadership, market analysis, metrics and analytics, and lead generation
  • Owned business results and reporting to executives and GM
  • Executed on marketing initiatives for new EMC facility through Webinars, training, onsite events and walk troughs, press events and PR luncheons, all leading to a successful client uptake of 30%.

PROJECT MANAGER/DIGITAL

Cosette
09.2017 - 02.2018
  • Managed client projects through entire lifecycle for a variety of online-based initiatives within an agile environment
  • Led complex digital solutions, post-project reviews and analysis, for multifaceted clients such as TELUS, Koodo, TD Canada Trust, TD US, and Sick Kids Hospital
  • Directed subcontractor relationship for project requirements, schedules and compliance
  • Managed project teams on-task with proactive control of budgets, schedules and scopes allowing for 10% attribution to bottom line revenue

ACCOUNT MANAGER/LEAD

Camp Jefferson
09.2017 - 02.2018
  • Managed, developed innovative strategic Marketing Communications plans with a focus on growth within digital and email marketing channels
  • Oversaw daily activities and maintained executive level communications, all leading to successful campaign executions and improved client relationships reducing churn and increasing retention rates to 83%
  • Guided team for layout designs on all digital programs along with production of professional, fresh and engaging copy to ensure consistent brand messaging and alignment to customers' vision
  • Defined the utilization of data-driven approach to measuring impact of digital programs
  • Liaised with MarCom team, technical, and customer services personnel to drive on-time, under-budget project completion
  • Reduced process lags by managing digital team in conjunction with communications marketing team, ensuring optimal productivity
  • Leveraged industry trends and competitive analyses to improve marketing communications performance.

CONSULTANT/INTEGRATED MARKETING

Freelance
01.2016 - 09.2017
  • Consulted cross-functionally with clients creating integrated strategies to launch promotional and product campaigns resulting at a minimum 6:1 ROI ratio
  • Build client brand websites and eCommerce sites creating value and profit
  • Consulted with long-term, new and prospective customers to understand needs and propose ideal solutions
  • Owned marketing campaigns from initial scope through execution and refinement

SENIOR MARKETING MANAGER

Hermes NexTec LLC
05.2014 - 03.2016
  • 360 cross channel strategic marketing management, traditional and digital
  • Optimization and campaign execution for multiple eCommerce/retail accounts
  • Led strategy and development of digital programs for multiple lifestyle and luxury brand clients, such as Cadenza, Adidas Special Sports, Wrangler, Levi, and ESCADA
  • Managed a team of designers, developers, shop and content managers
  • Developed annual content marketing and digital plans, analyzed analytics, and created KPI's and executive presentations; both internally and externally
  • Managed all A/B testing for client websites, email marketing, and ROAS optimization
  • Developed and oversaw strategic business plan for marketing department
  • Created, executed and optimized client marketing programs/campaigns across multiple channels inclusive but not limited to; social, SEM, SEO, affiliate, strategic partnerships and influencer marketing
  • Researched target consumers and potential markets to capitalize on emerging trends
  • Captured data insights from previous initiatives, surveys and market research to create successful marketing campaigns and lean spend
  • Responsible for all data driven presentations to clients and reporting on all business investments made
  • Doubled business in eight months by effectively managing new product and program introduction
  • Boosted client ROI to 11% while increasing gross monthly profit by 50%
  • Managed Chicago office in tandem with operations manager at startup, leading to successful growth and team expansion.

PERFORMANCE MARKETING MANAGER

Hermes NexTec LLC
06.2013 - 05.2014
  • Managed customer digital marketing strategies to meet client goals and objectives inclusive of eCom build out and/or platform transfers, tagging, testing, KPI's and training
  • Planned, implemented, and maintained successful SEO strategies and A/B testing programs leading to increased rankings and organic search traffic by 30%
  • Collaborated cross-functionally locally and internationally with content contributors to build optimization strategies to scale
  • Served as main point of contact for clients, ensuring understanding of marketing plans, execution and focus on ROI/ROAS optimization throughout yearly plans
  • Implemented marketing strategies inclusive of ABM and content based initiatives to create curated and targeted journeys
  • Analyzed and monitored digital engagement processes to identify any functionality issues and optimizations needed
  • Worked collaboratively with team members to deliver on project requirements, developing solutions and meeting deadlines
  • Prepared and presented monthly reports on success of strategy to stakeholders internally and client side

DIGITAL & B2B MARKETING ASSOCIATE

Bang & Olufsen
03.2010 - 06.2013
  • Managed B2B, digital programs and B2C eCommerce strategy in accordance with corporate business objectives and local retail store initiatives
  • Executed corporate brand marketing deliverables per channel for North and South America, and Dominican Republic for retail stores
  • Supported corporate events and PR marketing departments in strategy development and event execution
  • Provided final approval on produced material
  • Managed and measured marketing campaigns, analyzing data for acquisition and retention goals, ROI, and produced monthly KPIs to executives
  • Doubled B2B business partnerships within a year
  • Increased B2C eCommerce business by 250% in within 24 months
  • Initiated and managed social media footprint in North America inclusive of development build out
  • Implemented digital strategy that increased ROI to 12%
  • Lead project manager for full revamp of eCommerce website, from build out to after launch management
  • Launched sub-brand with Omni-channel program focused on new audience acquisition that brought in additional 40% of revenue
  • Took a stale outsourced eCom platform of less than 300K per year to a fully branded site, plus FBA, and turned it into a 4 million per year business
  • Obtained a 70/30 repeat visitors vs New and increased existing customer spend to more than 50%.

Software

WordPress

BCC/ATG

Shopify

SquareSpace

Komfo

Smartsheets

Liftoff by Launchpad

PageFlex

MS Dynamics

Jira

Asana

Trello

Unbounce

HubSpot

Hootsuite

Sprinklr

Tableau

Adobe Marketing

Whatagraph

Teamwork

ZoHo

AirTable

Workbook

Monday

Jamboard

Wrike

WooCommerce

Veeva Vault

Social Platforms (FB,Insta,X,YouTube,AdsManager)

Google Suite

Meeting Platforms

SharePoint

Google Analytics Suite

Overview

14
14
years of professional experience

certificates awards

  • B2B FOUNDATIONS PATHWAYS
  • SIRIUS DECISIONS SEO ALL STAR MANAGEMENT
  • CONDUCTOR SEARCHLIGHT
  • LIFTOFF ARCHITECT AND PAGEFLEX
  • ADVANCED CERTIFICATION MS WORD AND EXCEL
  • PRODUCTION CERTIFICATE ADOBE
  • OUTSTANDING LEADERSHIP NORTHWESTERN UNIVERSITY
  • JACK SISSORS MEMORIAL AWARD NORTHWESTERN UNIVERSITY
  • GOOGLE ANALYTICS CERTIFICATION
  • ABM CERTIFICATION, ADVANCED DEMANDBASE
  • INFLUENCER MARKETING, ADVANCED MELTWATER

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