Zeba Gulzar

• Monitored 8+ KPIs across top brands in Personal Computer Category (SanDisk, Micron, Western digital, Fujifilm, Polaroid, Instax EU, Transcend, etc), collectively valued at ~€200M annually , achieving 96–99% KPI success and driving stable account performance.

• Achieved ~25% YoY revenue growth for Micron and SanDisk by improving pricing accuracy, selection planning, and inventory readiness.

• Manages vendor participation, inventory checks and deal margins in all Amazon Tier-1 events including Prime Day, Black Friday, Cyber Monday and Back to School Sale.

• Maintained catalog health for multiple vendors with 5K+ product listings ensuring 95%+ Item Data Quality, product safety & energy compliance, investigated and mitigated product suppression.

• Identified and resolved FC-level supply chain issues, improving routing accuracy, reducing defect penalties by ~30% YoY , and ensuring smooth onboarding of vendors into Amazon systems

• Reduced Micron out of stock rate from 8.98% → 1.79% and raised confirmation Rate from 53.9% → 95.8% through rigorous supply chain interventions.

• Served as the Memory & Storage category POC, responsible for leading WBRs and MBRs, insights, team access, vendor escalations, and ensuring smooth operational coordination.

• Managed Men's Grooming, Appliances, and Skincare portfolio representing 18%+ of Beauty & Personal Care revenue, delivering 30% YoY category growth through strategic planning and analytics.

•Improved inventory health by increasing fill rate from ~88% to 95%, boosting top-seller availability and driving 18% higher sell-through.

• Negotiated vendor terms, executed JBP plans, and strengthened profitability through strategic interventions increasing category margins by 150+ bps.

• Launched multiple brands on the platform including Syska, Realme, Havells, Xiaomi, and SERY, contributing ~12% incremental revenue to the category.

• Managed and grew the Spices & Condiments (CPG) category by ~70%, driven by assortment expansion, regional SKU launches, and strategic vendor partnerships

• Expanded assortment by 30%+, introducing high-velocity SKUs and regional spice blends that rapidly became top performers

• Improved in-stock availability by 15–18%, reducing lost sales across stores

• Developed targeted promotions that increased festive-season sales by 30–35%

• Successfully onboarded multiple regional and national suppliers, strengthening the category's competitive position

• Improved pricing competitiveness by ~10%, resulting in higher conversion and customer retention.