Zeba Pall

• Crafted and implemented an extensive marketing plan for a joint creative initiative.

• Spearheaded the rebranding effort for Pink Maison, revitalizing its image and assembling a complete brand guide.
• Led market research initiatives and performed competitor analysis for strategic brand decisions.
• Ensured deliverables matched client's requirements through close collaboration.
• Achieved client satisfaction through successful brand identity revamp.

• Directed the development of cohesive Kidswear and Women’s Western Wear collections, overseeing the creation of 200+ SKUs annually while driving innovation and market relevance.

• Played a pivotal role in establishing the kidswear brand Wotnot, specifically managing the Girlswear category (ages 2-8), achieving a 20% sales growth within the first year of launch.

• Conducted in-depth trend research and competitor analysis to guide new collections, ensuring alignment with market demands and seasonal trends.

• Directed the end-to-end design process, including technical design, fabric selection, and vendor communications, managing sample feedback and approvals through PLM systems to meet tight production timelines.

• Designed an Excel-based tracking tool that improved team efficiency by 30%, optimizing workflow and ensuring timely deliverables.

• Collaborated with cross-functional teams, including marketing, sourcing, and production, to deliver a coherent and innovative design vision.

• Leveraged expertise in fabric properties, construction techniques, and market analysis to foster product innovation and maintain competitiveness in a fast-paced retail environment.

• Specialized in the conceptualization and creation of women’s western wear, sleepwear, and lingerie collections
• Employed a keen understanding of fabric, fit, and fashion trends to curate distinctive and comfortable designs tailored to the modern woman

• Designed Women’s Western Wear collections for Here and Now and Moda Rapido, specializing in knitwear, wovens, dresses, tops, bottoms, and t-shirts, contributing to the development of 100+ styles per season.

• Led month-wise trend forecasting, analyzing consumer behavior and market data to create fashion clusters aligned with contemporary trends, resulting in a 15% increase in seasonal sales.

• Developed 50+ custom prints and innovative silhouettes that defined the brand’s unique style and enhanced market differentiation.

• Strategically determined color palettes and utilized advanced design techniques, increasing collection appeal and driving higher sell-through rates.

• Compiled comprehensive tech packs to ensure precise communication of design specifications to manufacturing teams, minimizing production errors and reducing lead times by 20%.

• Partnered with the styling team to curate impactful product shoots, effectively showcasing the brand’s ethos and driving consumer engagement.

• Contributed to marketing campaigns by collaborating on product shoot concepts, enhancing brand visibility and resonance across digital platforms.

• Began as a Print Designer for Women’s Western Wear, specializing in 40+ captivating chest prints and all-over designs that aligned with market trends and consumer preferences.
• Promoted to Senior Executive within one year, recognized for leadership, innovative design proficiency, and ability to deliver impactful results.
• Expanded design expertise to include prints for lingerie, sleepwear, T-shirts, sweatshirts, and additional categories, contributing to a 10% increase in print design variety.
• Demonstrated creativity and adaptability by translating global fashion trends into retail-ready prints that drove higher customer engagement and improved sell-through rates.
• Cultivated strong relationships with buyers and vendors, streamlining workflows and reducing production timelines by 15%, ensuring seamless collaboration and timely deliveries.
• Introduced the innovative “Young Fashion Prints” collection, blending minimalism with 3D elements, achieving a 100% sell-through rate and earning the prestigious “Icon of Ideas” award.
• Delivered over 50+ successful print designs annually, strengthening brand identity and driving revenue growth in competitive markets.