ZECIAN SANTANA ESCRIBANO
Land O' Lakes,FL
Summary
Immensely knowledgeable, creative and result-oriented Marketing Coordinator with huge experience in planning, executing and directing effective marketing program to assure that Company goals are met. Organized and dependable candidate successful at managing multiple priorities with a positive attitude. Willingness to take on added responsibilities to meet team goals.
Overview
23
23
years of professional experience
Work History
Processing Associate
AAA The Auto Club Group
06.2021 - Current
- Prioritized initiatives to increase success rates of strategic projects.
- Offered data-driven recommendations to align company strategies and process improvement initiatives.
- Processes variety of documents to issue or endorse, travel accounts or process member requests for reimbursement, etc.
- Gathers appropriate data (new business, quotes, amendments, reimbursement requests, contractor payment data, etc.) and reviews to ensure accuracy and completeness.
- Calculates sales commissions, premiums, billing amounts, etc.
- Maintains various records on customer accounts, analyzes data and prepares reports as required.
- Researches and adjusts account balances when misapplication/overpayment of monies occurs.
- Assist with invoicing and processing payments for Travel Agents.
- Assist with entering supplier invoices into shop management software
Club Product Specialist
AAA The Auto Club Group
08.2018 - 05.2021
- Call center in fast-paced team environment.
- Effectively communicate AAA new products and value propositions.
- Achieve monthly assigned sales goals.
- Prospect, educate and qualify leads to create sales-ready opportunities.
- Created user accounts and assigned permissions with vendors.
- Generated reports to track performance and analyze trends.
- Liaised between travel advisors and supervisors.
- Responded to customer inquiries.
- Provided technical assistance in person to travel advisors.
- Monitors, tracks, and analyzes call center service level performance and scheduling assumptions.
- Conducted research and provided resolution involved with customer complaints and reported to senior leadership.
- Provide motivation and recognition and encouragement to positively impact overall team morale and performance.
- Produce reporting based on audits and offer suggestions, job-aids, etc. for improvement.
Club Services Coordinator
AAA of the Caribbean
10.2007 - 07.2018
- Responsible for preparing proposal, presentation and communication materials
- Specify and prototype tools to increase editorial efficiently in workplace, and work directly with writing teams to develop customer-focused content
- Consistently met and exceeded goals to reach 10% of annual sales quota
- Utilizes Touchpoints & cross selling techniques to promote positive member relations and enhance value of Club membership
- Promote sales of primary and associate memberships, counsels public on benefits accruing to AAA members, including AAA Plus, AAA Premier and AAA credit card programs; makes any changes on existing memberships and assists members with membership problems; processes transactions and reports, where applicable
- Consistently meets and/or exceeds minimum member satisfaction scores
- Provides assistance to members for all travel needs, accommodations and points of interest; provides AAA publications and other materials to members; makes hotel and motel reservations for members; counsel's members regarding special packages/city tours or travel promotions that may be offered
- Assists members in obtaining International/Inter-American Driving Permits; takes passport photos; assists members in obtaining car rentals; sells variety of travel products; sells travelers checks, entertainment tickets and all other Club products to members
- Assists members with variety of reservations including, but not limited to accommodations, amusement tickets, ferries and ground transportation by supplying rates schedules and booking same
- Receives payments from walk-in members for myriad of products and services including, but not limited to membership dues, travel agency purchases, entertainment and amusement park tickets IDP's, IADP's passport photos, atlases, etc
- Assists with activity reports, including cash report, handles closing procedures for branch.
Marketing & Sales Coordinator
Bithorn Travel Corp.
05.2001 - 06.2007
- Coordinates complex on/offsite meetings and conferences.
- Maintained and updated website content and tracked traffic.
- Developed clear marketing objective and strategies.
- Must manage team to meet and exceed budgeted tour flow and sales through training, motivation, contests and strategic scheduling.
- Resolve Guest Issues, complaints.
- Maintain and develop working relationship with personnel.
- Meetings and travel for employed, executives and corporate clients.
- Managed vendor accounts, generating weekly on demand checks.
- Responsible for inventory management.
- Liaison between all impacted departments to ensure proper communications and reporting practices.
- Developed and maintained departmental reports, recommended enhancements to policies & procedures as changes occurred in travel industry.
- Collaborated with sales and marketing teams to coordinate promotional activities
- Implemented marketing strategies to generate leads and increase sales revenue
Education
Master Degree in Business Administration - Marketing
Metropolitan University
San Juan, PR01.2005
Bachelor Degree in Arts - Advertising
Puerto Rico University
Carolina, PR01.2003
Skills
- Microsoft Office
- Adobe PhotoShop and Illustrator
- Adaptability
- Decision Making
- Project Coordination
- Problem Solving
- Auditing
- Data Entry
- Training and Development
- Quality Assurance
- Effective Communication
- Organization and Time Management
- Customer Experience
Accomplishments
- Strong project management skills.
- Excellent written and oral communication skills.
- Strong organizational and time management skills.
- Strong database management/data entry experience.
- Excellent attention to detail and organizational skills, expertise in customer relations.
- Proficient in MS Office suite (Outlook, Excel, Access, Word and PowerPoint).
- Adept at prioritizing marketing activities.
- Highly motivated, self-starter with the ability to work independently.
- Remarkable ability to be flexible and think creatively in meeting customer needs.
- Profound ability to establish and maintain effective working relationships.
Languages
Spanish
Native or Bilingual
English
Professional Working
Work Availability
monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
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Quote
Success is not final; failure is not fatal: It is the courage to continue that counts.
Winston S. Churchill
Timeline
Processing Associate
AAA The Auto Club Group
06.2021 - Current
Club Product Specialist
AAA The Auto Club Group
08.2018 - 05.2021
Club Services Coordinator
AAA of the Caribbean
10.2007 - 07.2018
Marketing & Sales Coordinator
Bithorn Travel Corp.
05.2001 - 06.2007
Master Degree in Business Administration - Marketing
Metropolitan University
Bachelor Degree in Arts - Advertising
Puerto Rico University
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