Zeina Betts
Yorba Linda,CA
Summary
Dynamic leader with a proven track record at Summit Blockchain, enhancing brand visibility and fostering team collaboration. Excelled in strategic planning and social media management, quadrupling marketing goals. Skilled in sales presentations and building relationships, consistently achieving results through innovative strategies and meticulous execution.
Overview
35
35
years of professional experience
Work History
Technology Sales and Marketing Manager
Summit Blockchain
04.2015 - Current
- Conducted market research to identify new business opportunities and stay ahead of industry trends.
- Analyzed sales and marketing data for improved strategies.
- Improved brand visibility with well-executed promotional campaigns and engaging social media content.
- Enhanced team collaboration through regular communication channels, fostering a positive work environment where ideas could flourish.
Marketing and PR Specialist
Advanced Clinical Research Services LLC
05.2003 - 06.2006
- I was the lead liaison between specialty physicians and patients. I hosted weekly luncheons/marketing meetings with physicians to discuss various new Clinical trials and asked them to refer their qualified patient to take part of trials.
- Qualified patients were referred to me by specialists, have called me to screen them for various clinical trials, I signed them up, in various trials that match their conditions, counseled them, followed up with their progress together with the nurse. (Clinical trials for Choleaterol, Diabetes, Migraines, H-Pylori, Depression, etc.)
- I had checked on them to see how they’re feeling both physically and mentally and documented changes that needed to be made. For an example, I made sure they took the trial meds on time daily and they’re following a strict diet and counseled them until the trial is complete and patients were randomized.
- After patients randomized from the clinical trial, I made sure the doctors got their stipend for the patient referrals that completed the study.
- I conducted marketing meetings with our lead investigator physician to discuss progress and daily and weekly goals.
- I was able to reach my marketing goals and quadruple it per term of my 3 years of employment.
Bio-Medical Office Manager
Cal Scan Medical Enterprises, LLC
07.1998 - 02.2003
- Handled sensitive information with discretion, maintaining confidentiality of company documents and personnel records.
- Provided exceptional customer service when addressing client inquiries or concerns via phone calls or email correspondence.
- Maintained accurate financial records by reconciling accounts payable/receivable transactions regularly to ensure balanced budgets.
- Oversaw office inventory activities by ordering and requisitions and stocking and shipment receiving.
Sales Representative/Customer Service Associate
Nordstrom Inc.
06.1995 - 11.1998
- Enhanced client satisfaction by addressing concerns promptly and providing exceptional service.
- Generated additional sales opportunities with upselling and cross-selling techniques.
- Expanded customer base through cold calling, networking, and relationship building.
- Increased sales revenue by identifying and targeting high-potential accounts.
Retail Assistant Manager/merchandising
Contempo Casuals
01.1990 - 04.1995
- Controlled store inventory and reviewed cash handling and operations reports.
- Maintained visual merchandising standards throughout the store to create an engaging shopping experience for customers.
- Supervised daily store operations, ensuring smooth workflow and timely completion of tasks.
- Managed employee scheduling, optimizing coverage during peak hours while minimizing labor costs.
Education
Bachelor Of Arts For Teaching/Minor In Psychology - Liberal Arts And Sciences
California State University, Fullerton
Fullerton 12.1997
Skills
- Team Leadership
- Social Media Management
- Business growth and retention
- Sales Tracking
- Sales Presentations
- Rapport and relationship building
- Strategic Planning
Additional Information
- I participated in school PTA/PTSA for 9 years, from elementary to middle school to high school. I have volunteered many hours conducting school fundraisers to raise money for various school functions, events and sports. I managed and planned small to large events like school plays that required 6 months of planning prior and 1 month to complete during the event.
- I’m currently a board member and Vice President of Fundraising for my daughter’s High School Lacrosse Booster Club.
Timeline
Technology Sales and Marketing Manager
Summit Blockchain
04.2015 - Current
Marketing and PR Specialist
Advanced Clinical Research Services LLC
05.2003 - 06.2006
Bio-Medical Office Manager
Cal Scan Medical Enterprises, LLC
07.1998 - 02.2003
Sales Representative/Customer Service Associate
Nordstrom Inc.
06.1995 - 11.1998
Retail Assistant Manager/merchandising
Contempo Casuals
01.1990 - 04.1995
Bachelor Of Arts For Teaching/Minor In Psychology - Liberal Arts And Sciences
California State University, Fullerton
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