Zeina Koinis
Shelby Township,MI
Summary
Dedicated digital marketing director with over 13 years of experience bringing planning and problem-solving abilities. Focused on maximizing resource utilization to support scalable operations and increase bottom-line profitability. Organized and systematic with natural relationship-building and leadership talents. Thrives on identifying solutions that help organizations reach and exceed their goals, and then spearheads implementation to deliver optimal results. Extensive background in marketing strategy for B2B and B2C clients, improving communications and sales funnel conversion processes
Overview
14
14
years of professional experience
6
6
Marketing Automation Platforms of expertise
Work History
Managing Director
Definitive Results
Leesburg, VA
06.2022 - Current
- Primary report to CEO for execution of prospect sales pipeline, SOW and proposal development.
- Liaised with senior leaders to recommend strategy and new initiatives based on in-depth understanding of business.
- Increased efficiency, effectiveness and profitability by managing team productivity, costs and budgets.
- Managed Marketo, Hubspot, and Salesforce Marketing Cloud (B2B / B2C) teams for client success and revenue growth, maintaining an 80% client success/renewal rate for 25+ clients.
- Led the creation and sustained business lines for Salesforce Marketing Cloud AE (Pardot), and directly contributed to the 100% growth of 2022 revenue.
- Led innovative industry-specific solutions for improved sales and marketing operations in areas of lead generation, lifecycle management, audience targeting/ ABM communications, CRM integration, and advanced attribution reporting.
- Directed Operations team to define scalable growth strategies for project management (Asana), invoicing (Quickbooks), professional development, and recruiting.
- Contributed to professional development of client staff through effective training and mentorship.
- Collaborative management of Adobe Marketo Engage and Hubspot business line partnership with CEO.
- Used expertise to cultivate relationships with existing clients, develop new client relationships and win business.
Director, Marketing
Definitive Results
Leesburg, VA
03.2022 - Current
- Managed Marketo, Hubspot and Salesforce Marketing Cloud (B2B/B2C) teams for client success and revenue growth, maintaining an 80% client success/renewal rate for 25+ clients
- Guided and motivated staff to drive maximum performance.
- Directly responsible for the creation and sustained value of Salesforce Marketing Cloud (SFMC and Pardot) business line, maintenance of the Hubspot business line, and accelerated growth of the Marketo business line (recruitment, sales, and client management)
- Active Account / Project Manager for more than 15 clients across 3 business lines
- Managed a team of developers and independent contractors for continued client project success
- Implemented bi-weekly Account Management duties, including the management of staff timesheets, client invoicing, and client escalation.
- Developed and presented new ideas and conceptualized new approaches and solutions for lead scoring, lifecycle, ABM models, opt in/GDPR programmatic compliance, data management, advanced audience targeting, and custom data and asset design.
- Planned and implemented strategies to grow revenue.
- Developed and implemented strategic sales plan to accommodate corporate goals.
Senior Marketing Automation Consultant
Definitive Results
Leesburg, VA
01.2019 - Current
- Lead project management consultant for Marketo, Hubspot and Salesforce Marketing Cloud (B2B / B2C) clients, maintaining an 80% client success/renewal rate for 10+ clients
- Supported clients in raising brand recognition through strategic marketing.
- Led information-gathering consultation meetings with various clients to determine marketing goals and available budget.
- Specific project management expertise developed and refined in areas of: MAP Audits, MAP Implementation / Migration, Lifecycle management, Lead Scoring, Data hygiene and operational data management, CRM Integrations (primarily Salesforce), Campaign / program templates, Marketability/GDPR/opt in programmatic setup, Advanced audience targeting (ABM), Nurture strategy/journey development, and overall Lead Generation
- Created internal marketing strategy for execution in Eloqua and Hubspot marketing automation partner platforms, including the ongoing management of client/prospect quarterly newsletter, social media paid/organic, and Wordpress site maintenance.
- Collaborated on proposal development for scoping, pricing, and participated in sales calls for prospective clients and closed-won accounts
- HTML editing for email templates and landing page development in design editors for Marketo, Hubspot, SFMC, and SFMC AE (Pardot)
- Assisted in integration webhook and API developer projects for form handlers, webinar and data augmentation integrations, and social media tools
Email Marketing Manager
Toll Brothers
Horsham, Pennsylvania
03.2017 - 01.2019
- Managed team of Marketing Automation experts in IBM Watson Marketing Automation for 50+ state marketing campaigns
- Led marketing automation strategy for Salesforce migration from IBM Watson to Pardot and Salesforce Marketing Cloud
- Developed streamlined processes for efficient campaign execution, in collaboration with marketing campaign managers, designers, and operations staff.
- Collaborated with other departments to coordinate strategic marketing activities.
- Supervised creation of marketing materials and collateral.
- Delivered marketing strategy updates to upper-level management.
- Interviewed and hired talented individuals to add value to marketing team.
- Evaluated marketing personnel and offered constructive feedback on ways to improve.
Digital Fundraising Manager
Media Research Center
Reston, VA
01.2015 - 01.2017
- Developed, designed, executed, and managed Marketo implementation and Real-Time Personalization for 5 million unique website visitors and 500,000 email users, creating automated Marketo nurture programs, cultivation communication, and requests for support
- Independently managed and executed multiple sales funnels heading lead generation, customer conversion/retention/re-engagement, as well as post- customer communications via Marketo to reduce churn and increase retention
- Independently streamlined executive reports and analyzed complex data sets to increase strategic outcomes and benefit the overall marketing and sales strategies using Marketo and Salesforce data
- Managed integration between Salesforce and Drupal, as well as for Salesforce integration with multiple financial transaction systems/vendors/merchants; allowed for real-time, revenue-driven communications and increased retention, including thank you emails, web personalization, and upselling
- Provided cost-savings solutions in excess of $750,000, spearheading the reallocation of digital investments, reducing costs of third-party vendors, and developing relationships for zero-cost per lead campaigns
- Independently planned and led organization-wide migration from Message Focus to Marketo, training 14+ staff to meet complex revenue-cycle modeling goals.
Other Leadership Consulting Roles
Various
Multiple, USA
06.2009 - 06.2013
- Senior Associate - Grant Thornton (2012-2013)
- Senior Consultant Team Lead- Capgemini Government Solutions (2011-2012)
- Healthcare Compliance Analyst - Huron Consulting Group (2009-2011)
Education
Masters in Public Administration
Syracuse University - Maxwell School of Citizenship And Public Affairs
Syracuse, NY01.2009
BA - Politics with International Studies
University of Warwick
Coventry, UK01.2007
Skills
- 13 years Digital Marketing / Marketing Automation / Marketing Operations
- 10 years Adobe Marketo Engage expertise
- 5 years Hubspot expertise
- 5 Salesforce Marketing Cloud Account Engagement (Pardot) expertise
- 3 years Salesforce Marketing Cloud experience
- 5 years Salesforce CRM administrative experience
- Salesforce CRM App management - LeanData, Clearbit, AMS, MAP-app integrations with Marketo, Hubspot, SFMC AE (Pardot), and SFMC, and others
- Data Augmentation: Zoominfo, Agile
- Channel Marketing: GTMeeting, Zoom Webinar and other webinar platforms, Linkedin/Facebook/Twitter/YouTube other social media
- Web Development: Wordpress and Drupal, HTML / CSS basic editing
- Analytics: Google Analytics / Google Tag Manager
- Project Management: Asana, JIRA, Mondaycom, Workfront
Certification
- Demandbase ABM Certification: Advanced (2020 – Ongoing)
- 4x Adobe Marketo Engage Expert: Business Practitioner (2023 – 2025)
- Hubspot Inbound, Hubspot Marketing Hub (expiration 2022)
- SFMC AE Pardot Specialist (Pending)
- Hubspot Sales Hub, Reporting (Pending)
Timeline
Managing Director
Definitive Results
06.2022 - Current
Director, Marketing
Definitive Results
03.2022 - Current
Senior Marketing Automation Consultant
Definitive Results
01.2019 - Current
Email Marketing Manager
Toll Brothers
03.2017 - 01.2019
Digital Fundraising Manager
Media Research Center
01.2015 - 01.2017
Other Leadership Consulting Roles
Various
06.2009 - 06.2013
Masters in Public Administration
Syracuse University - Maxwell School of Citizenship And Public Affairs
BA - Politics with International Studies
University of Warwick
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