Summary
Overview
Work History
Education
Skills
Accomplishments
Timeline
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Zela Jones

Decatur,GA

Summary

Results-driven Account Lead with 6+ years of experience in digital marketing, client relationship management, and campaign optimization. Proven success in leading cross-functional teams and managing multi-million dollar advertising campaigns to exceed client goals. Adept at utilizing data-driven insights to improve ROI, fostering strong client relationships, and delivering innovative solutions in fast-paced environments. Seeking to leverage my expertise in digital marketing strategy and customer-centric solutions to drive growth and success for dynamic companies.

Overview

8
8
years of professional experience

Work History

Account Lead

Yahoo! Inc.
02.2024 - Current
  • Spearheaded the full campaign lifecycle for Xbox advertising across multiple channels, managing a portfolio of high-value clients and campaigns with budgets exceeding $5M annually
  • Led strategic collaboration between sales, creative, and technical teams to ensure seamless execution of advertising initiatives, improving client satisfaction by 25%
  • Delivered actionable insights and custom solutions to meet client KPIs, resulting in a 20% increase in ROI and consistent performance improvements across campaigns
  • Proactively identified upsell opportunities and optimization strategies, boosting account growth by 15% year-over-year
  • Developed and presented Quarterly Business Reviews (QBRs) and Campaign Wrap-ups, providing data-driven recommendations that enhanced long-term client relationships

Account Manager (Contract)

Vericast
06.2023 - 02.2024
  • Managed a portfolio of clients across various industries, implementing and optimizing paid search, social media, and programmatic campaigns with a focus on data-driven decision-making
  • Enhanced campaign performance by analyzing key metrics, delivering insights that improved efficiency by 15%, and driving a 10% increase in client retention
  • Collaborated with internal stakeholders to ensure alignment with client goals, resulting in 100% on-time project delivery and exceeding performance targets
  • Developed comprehensive performance reports, identifying trends and areas for improvement, which were implemented across multiple accounts

Client Solutions Manager (Contract)

Meta
09.2022 - 05.2023
  • Guided clients through media strategy, campaign planning, and execution, with a focus on driving performance and delivering results against key business objectives
  • Spearheaded the optimization and troubleshooting of underperforming campaigns, resulting in a 10% increase in conversion rates and 15% reduction in CPA
  • Acted as the primary point of contact between external clients and internal teams, ensuring seamless communication and resolution of technical and strategic issues
  • Managed cross-functional collaboration with creative, product, and marketing science teams to provide end-to-end advertising solutions for clients

Senior Paid Search Analyst

Cox Media Group
02.2021 - 09.2022
  • Managed PPC, display, and SEO campaigns for multiple high-profile clients, driving a 25% increase in ROI through targeted optimizations and strategic bidding strategies
  • Led testing and optimization of ad copy, keywords, and landing pages, resulting in a 20% lift in conversions and a 30% reduction in cost-per-lead (CPL)
  • Collaborated with clients to align digital marketing strategies with their broader business goals, consistently exceeding campaign KPIs and client expectations
  • Generated detailed campaign reports, offering insights and recommendations that improved campaign performance and client satisfaction

Campaign Coordinator

MassLive Media
04.2019 - 02.2021
  • Managed digital marketing campaigns for clients across various industries, focusing on campaign setup, performance analysis, and reporting to drive measurable outcomes
  • Collaborated with sales teams and clients to align campaign strategies with business objectives, ensuring 100% on-time project delivery and exceeding KPIs by 15%
  • Provided actionable insights and optimization strategies through detailed performance analysis, resulting in a 20% improvement in campaign efficiency
  • Worked with vendors and third-party platforms to troubleshoot technical issues and ensure the smooth execution of campaigns

Digital Marketing Specialist

Nexstar Media Group
03.2017 - 04.2019
  • Executed comprehensive digital marketing strategies across SEM, SEO, social media platforms, and programmatic advertising, achieving a 30% improvement in campaign performance
  • Conducted competitive market research and analysis, identifying trends and optimizing spend to maximize ROI and improve client outcomes
  • Led campaign tracking and reporting, providing clients with data-driven insights that resulted in a 15% boost in efficiency across multiple campaigns
  • Fostered strong client relationships through regular communication and technical consultation, increasing repeat business by 10%

Education

MBA - Marketing

Fitchburg State University
05-2025

Bachelor of Science - Mass Communication

Lincoln University
05.2016

Skills

  • Market Research & Analysis
  • Go-to-Market (GTM) Strategy
  • Product Lifecycle Management
  • Data Analysis & Insights
  • Consumer & Audience Targeting
  • Cross-Functional Collaboration
  • Budget & Resource Management
  • Advertising Platforms & Digital Marketing
  • Campaign Measurement & ROI Analysis
  • Competitive Analysis
  • Strategic Thinking & Problem Solving
  • Leadership & Project Management
  • Customer-Centric Approach
  • Communication & Presentation
  • Innovation & Creativity
  • Adaptability & Agility
  • Collaboration & Influence

Accomplishments

  • Client Growth: Grew key client accounts by 15% annually through proactive account management, upselling opportunities, and optimized advertising strategies.
  • Campaign Optimization: Increased client ROI by 20% through targeted optimizations, custom audience segmentation, and data-driven decision-making.
  • Leadership: Led cross-functional teams to deliver high-impact advertising campaigns for clients, improving on-time project delivery by 100%.
  • Innovative Solutions: Spearheaded new marketing strategies that reduced client acquisition costs by 30%, resulting in higher client retention and satisfaction.

Timeline

Account Lead

Yahoo! Inc.
02.2024 - Current

Account Manager (Contract)

Vericast
06.2023 - 02.2024

Client Solutions Manager (Contract)

Meta
09.2022 - 05.2023

Senior Paid Search Analyst

Cox Media Group
02.2021 - 09.2022

Campaign Coordinator

MassLive Media
04.2019 - 02.2021

Digital Marketing Specialist

Nexstar Media Group
03.2017 - 04.2019

Bachelor of Science - Mass Communication

Lincoln University

MBA - Marketing

Fitchburg State University

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