Zelda Dobbs
Fresno,CA
Summary
Dynamic and results-oriented professional with progressive leadership experience in event management, event marketing, and project management, equipped with a robust blend of creativity, operational prowess, and marketing experience. Seeking a challenging role where I can use my skills to drive innovative event strategies, foster stakeholder relationships, and deliver exceptional experiences. Eager to contribute to a dynamic team environment, collaborating on multiple projects while employing effective communication and problem-solving abilities to achieve organizational objectives.
Overview
14
14
years of professional experience
Work History
Marketing Communication Consultant
SJV Marketing Group
2018.01 - Current
- Specialize in trade show and event planning, driving community outreach initiatives resulting in heightened awareness and improved member retention year over year.
- Proficient in crafting impactful campaigns to boost event attendance and maximize resources.
- Collaborate across departments and with external partners to develop and execute comprehensive event strategies, enhancing brand visibility and fostering community growth.
- Manage annual events calendar to ensure alignment with marketing goals and optimize brand exposure.
- Negotiate with vendors and secure venues to deliver cost-effective and memorable events.
- Oversee production and distribution of company SWAG, ensuring alignment with brand identity.
- Responsible for managing event budgets and optimizing ROI through strategic resource allocation.
Marketing Manager
Trumark Homes, Daiwa House Co - Formerly Wathen
2022.02 - 2024.03
- Executed search engine marketing, advertising, and public relations campaigns to generate demand and sales leads, resulting in 20% increase in website traffic and 15% rise in sales leads within first quarter of implementation.
- Researched developing trends to stay updated with new ideas and marketing practices, leading to adoption of innovative strategies that contributed to 10% increase in conversion rates compared to previous campaigns.
- Led team of marketing professionals to deliver high-quality campaigns on time and within budget, achieving 95% campaign completion rate on schedule and 20% cost savings through efficient resource allocation.
- Analyzed market trends to identify new opportunities, adjusting marketing plans accordingly for maximum effectiveness, resulting in 25% increase in market share within targeted demographic.
- Improved customer loyalty by implementing effective email marketing campaigns and personalized offers, resulting in repeat purchases and rise in customer retention rates.
- Managed social media accounts for optimal audience engagement and increased online presence, achieving 50% growth in social media followers and 20% increase in engagement metrics over six-month period.
- Increased event attendance rates by creating engaging promotional materials and employing targeted marketing strategies to reach potential attendees, leading to 40% increase in event registrations and attendance compared to previous events.
Sr. Marketing Communication Specialist
Envolve Pharmacy Solutions - Centene Corp.
2012.10 - 2017.11
- Orchestrated events, regional sales seminars, trade shows, and corporate events, leading to increased lead generation.
- Oversaw successful event participation from booth design to lead follow-up, ensuring maximum return on investment.
- Responsible for managing event budgets and optimizing ROI through strategic resource allocation.
- Oversee production and distribution of company SWAG, ensuring alignment with brand identity
- Develop and implement strategies to enhance brand engagement across various platforms and events
- Managed creation and production of member communication materials, ensuring adherence to corporate brand guidelines
- Developed and executed annual marketing and communications plans, as well as budgets, and maintained annual communications calendar.
- Analyzed website analytics to evaluate campaign effectiveness, identify areas for improvement, and adjust strategies accordingly
- Led successful SEO and link-building campaigns to enhance website credibility and drive traffic.
Marketing Specialist
Turner Designs Hydrocarbon Instruments
2010.09 - 2012.10
- Develop marketing and sales tools to support worldwide network of channel partners and dealers in online advertising, email marketing campaigns, and push marketing
- Planning and execution of events, regional sales seminars, focus groups, trade shows, corporate events, and webcasts, defining strategy and creating unified messages
- Activities produced year over year 30 percent increase in awareness and increased qualified sales leads by 25 percent.
Education
Continuing Education Program: Strategic Marketing and Essentials of Direct Marketing, Channel Marketing, Advertising and Promotions. -
University California Santa Cruz US
Skills
- Brand Management
- Trade Show Planner
- Event Manager
- Direct Marketing
- Project Management
- Strategic planning
- Corporate communications
- ROI analysis
- Digital marketing
- Member acquisition and retention
- Content Creation
Timeline
Marketing Manager
Trumark Homes, Daiwa House Co - Formerly Wathen
2022.02 - 2024.03
Marketing Communication Consultant
SJV Marketing Group
2018.01 - Current
Sr. Marketing Communication Specialist
Envolve Pharmacy Solutions - Centene Corp.
2012.10 - 2017.11
Marketing Specialist
Turner Designs Hydrocarbon Instruments
2010.09 - 2012.10
Continuing Education Program: Strategic Marketing and Essentials of Direct Marketing, Channel Marketing, Advertising and Promotions. -
University California Santa Cruz US
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