Zelor Massaquoi

• Source and manage multiple field, experiential, trade show, and promotional event opportunities across industries, including wine & spirits, fintech, software, and telecommunications
• Plan, design, and execute large-scale brand marketing campaigns, overseeing all phases for a diverse client base
• Provide staffing and vendor sourcing recommendations, ensuring optimal execution of experiential marketing initiatives

• Execute B2C samplings, educational seminars, and live brand activations for wine & spirits brands across Texas
• Boost client brand visibility through visually appealing promotional campaigns and events
• Build strong industry relationships, enhancing brand awareness, sales, and market credibility

Client Relationship Management

• Maintained strong, long-term relationships with key clients, serving as their primary point of contact for brand marketing, promotional, and event staffing needs
• Proactively managed key brands, including American Express, AT&T, and M&Ms, ensuring regular communication, delivering timely project briefs and updates, and reviews of project plans
• Identified and acted on opportunities to expand client relationships through upselling additional agency services

Recruiting and Talent Management

• Owned full-cycle recruiting, developing and implementing strategies to meet staffing goals for clients' creative, brand, experiential, and field marketing projects
• Built and maintained robust pipelines of qualified candidates through diverse recruitment sources, including job boards, social media, and referral networks, ensuring consistent alignment with client needs
• Actively managed the candidate pipeline, from sourcing to contract offers, while continuously refining recruitment, training, and event execution processes in collaboration with agency leadership
  
  
  Business Development
• Cultivated and managed client relationships by consistently engaging potential clients, assessing project needs, and providing comprehensive support, from staffing to on-the-ground execution, ensuring high-quality, seamless project delivery
• Led the execution of client initiatives by aligning operational and staffing requirements with project objectives, mitigating risks, and delivering superior client experiences

Cross-Collaborative Management

• Provided cross-collaborative project management and support to crucial business functions:

Sales: Ad Sales, Business Development and Channel Sales, Enterprise, Regional, SMB sales

Corporate Marketing: Creative and Design, Events and Experiential, Public Relations, Sponsorships

Product: Product Marketing

Operations: Human Resources and Talent Management

Project Management

• Owned sales enablement collateral and content request process, partnering with internal creative designers to develop comprehensive project plans, transform project requests into easy-to-understand content drafts, revise and validate deliverables, and maintain digital asset library (Digideck, Google Drive, Confluence) of all corporate collateral and documents
• Supported the tactical execution of brand, corporate and field marketing campaigns and projects from inception to completion in support of organizations broader marketing and sales goals, including:
• Co-managed Atmosphere's wrapped vehicles program, collaborating with multiple internal and external teams to identify and select vendors, get vehicles wrapped, and coordinate with Business Development teams to drive vehicles to trade shows and special events promoting Atmosphere's TV for businesses and advertising products
• Streamlined the promotional products and employee merchandise program by evaluating vendors, recommending solutions, and collaborating with design teams to create approved branded items. Led the development of a new ordering and distribution process, enhancing efficiency and ensuring consistent, high-quality materials for enterprise prospects and remote new hires

• Led the execution of B2C samplings, educational seminars, and live brand activation events for consumer brands nationwide
• Elevated brand visibility and credibility for key clients through engaging experiential marketing campaigns
• Cultivated relationships with industry influencers, driving increased brand awareness and sales
• Managed event logistics and post-event recaps, while recruiting, training, and managing brand ambassador teams

Generated $3.5M in Q2-Q3 FY’21 revenue growth while maintaining full ownership of North American brand marketing strategies and strategic partnership relationships/management, including:

BRAND DEVELOPMENT

• Developed and executed global promotional sales campaigns, driving 7.35K promo redemptions and $1.2M in Q3 gross booking revenue
• Launched an Influencer Marketing program across TikTok and Instagram, collaborating with top influencers and media, yielding $925K in revenue and 9.3K new users
• Led content strategy for Swimply’s creative team, boosting social media presence with 20K new Instagram followers, 165K TikTok subscribers, and multiple viral videos with 6.5B+ views
• Executed promotional, experiential, and email marketing strategies that contributed to +33.5% new user acquisition in North America and reduced supply churn rate by 5%

STRATEGIC PARTNERSHIPS

• Secured long-term host acquisition partnerships with the two largest online swimming pool owner communities, adding 750 new pools valued at over $5.25M in yearly prospective revenue
• Negotiated strategic brand partnerships with T-Mobile, Dermae, Dallas Mavericks (NBA), Fernish, Go Think, Skip N' Hole, and CamerEYE AI

• Developed and implemented growth strategies for host and end-user acquisition across Texas, Swimply’s 4th largest global market, while co-managing Southern California, its largest market
• Increased regional market share by analyzing consumer trends and executing targeted outreach, host education, and experiential marketing campaigns
• Managed and coached a sales team, driving performance improvements and success
• Achieved significant growth in the Texas market, exceeding FY 2020 revenue targets by +102% ($1.38M vs. $683K), increasing host acquisition by 81%, average reservation value by 33%, and monthly GMV by 81%, with completed reservations up by 54%

• Delivered expert network consulting solutions to B2B clients from global corporations, investment firms, and consultancies, specializing in GLG's learning and C-suite solutions
• Managed full-cycle recruiting for investment management clients, driving over $70K in monthly sales and exceeding sales targets by 120%
• Engaged daily with clients on custom market insight solutions, including expert consultations, surveys, in-depth projects, and events
• Led end-to-end project management for consumer product and services clients, overseeing project scoping, expert engagement, recruitment, and compliance

• Achieved sales targets by developing customized solutions and presenting compelling value propositions to clients
• Conducted market analysis to identify trends and opportunities, translating insights into actionable sales tactics
• Built a robust pipeline through research, industry networking, and client referrals
• Demonstrated product expertise in presentations, effectively communicating features and competitive advantages

• Increased sales leads by implementing targeted outreach strategies and personalized follow-ups
• Conducted market research to identify opportunities and understand customer needs
• Established relationships with prospects to promote product understanding and drive sales growth

• Drove B2B and B2C sales and marketing for the Pernod Ricard (PRUSA) spirits portfolio, managing campaigns across 170+ on-premise fine dining and bar establishments in the Austin region
• Positioned 4 PRUSA brands onto the ‘Top 10 Whiskeys in Texas' list, achieving +11% territory growth, +6% organic sales growth, and +9% profit growth in FY 2019
• Developed expertise in account-based marketing, go-to-market strategy, and sales promotions, leveraging these skills to drive retail and on-premise growth

• Led the execution of B2C experiential marketing and live brand activation events nationwide, including high-profile campaigns for Dos Equis, Tecate Beer, and United Airlines
• Directed brand ambassador teams in consumer engagement, ensuring successful event execution
• Managed client assets ensuring they were validated, organized, and prepared for field marketing events

• Managed daily personal and corporate move operations, ensuring safe and timely delivery of clients' assets, belongings, and products to their destination
• Conducted regular performance assessments, providing constructive feedback and identifying areas for growth and development among team members
• Championed change management efforts across the organization, assisting employees in adapting to new policies or procedures effectively

Relevant Coursework

• Managerial Marketing
• Strategic Management
• IT Systems Project Management
• Database Systems Management
• Enterprise Resource Planning
• Financial Perspective of the Firm