ZELYNE LANE
Orange County,CA
Summary
Passionate sales and marketing specialist with in-depth understanding of marketing strategies and community relations techniques. Top-notch planning, organization, managing and problem-solving skills. Looking for dynamic new role with room for career growth.
Overview
11
11
years of professional experience
Work History
Community Specialist
Lululemon
01.2023 - Current
- Developed and implemented community strategy, including local outreach to the membership database, hosting local events, and creating awareness in the local community.
- Established and managed local relationships within the fitness and athletic community.
- Managed the community marketing budget.
- Maintained multiple databases and tracked email and outreach metrics.
- Executed team and bulk sales, increasing monthly revenue over $3,000.
Realtor
GreenTree Properties
01.2014 - 01.2023
- Provided exemplary customer service by maintaining clear and concise communication with clients throughout the transaction process.
- Leveraged social media marketing to enhance sales and expand reach. Utilized Facebook, Instagram, and Tiktok to reach a variety of target markets.
- Developed marketing plans to promote properties for sale, including listing ads on websites and social media.
- Coordinated with appraisers, title companies, lenders, home inspectors and other third parties to ensure a successful closing process.
- Maintained accurate records of all transactions from start to finish using specialized software programs.
- Assisted clients in obtaining financing options such as mortgages and home insurance.
- Generated leads through networking activities, maintaining client relationships, and referral partners.
Co-chair/Marketing Chair
Share Our Strength - No Kid Hungry
Laguna Beach, CA
01.2013 - 01.2020
- Supervised 5 people on the marketing and PR teams in executing various projects, while additionally co-overseeing an event board of 12 people.
- Developed and maintained event plans, timelines, and budgets. Leading to raising a minimum of $200,000 each year.
- Promoted the event through targeted social media campaigns, partnerships, email blasts, and print media increasing event awareness and ticket sales.
- Demonstrated strong budget management skills through effective expense controls and strategic planning.
- Developed and executed marketing strategies that successfully sold the maximum capacity of 500 tickets each year.
- Developed social media marketing strategies to help brand company and increase sales.
- Built relationships with online influencers to increase visibility of the brand and local event.
Education
M.A - Communications - Marketing, Advertising, Public Relations
California State University, Fullerton
B.A. - Psychology, Communications
University of California, Davis
Skills
- Customer Relationship Management
- Marketing and Advertising
- Branding
- Social Media Marketing
- Digital Marketing
- Campaign Development
- Relationship Building
- Brand Promotion
- Product Marketing
Timeline
Community Specialist
Lululemon
01.2023 - Current
Realtor
GreenTree Properties
01.2014 - 01.2023
Co-chair/Marketing Chair
Share Our Strength - No Kid Hungry
01.2013 - 01.2020
M.A - Communications - Marketing, Advertising, Public Relations
California State University, Fullerton
B.A. - Psychology, Communications
University of California, Davis
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