ZHARINA MAE NUQUI
Aurora,CO
Summary
Accomplished sales and marketing leader adept at driving market expansion and revenue growth. Proven expertise in aligning marketing strategies with corporate goals and building strong client relationships, resulting in significant sales achievements and enhanced brand recognition.
Overview
22
22
years of professional experience
Work History
International Marketing Director
Ayala Land International Marketing
San Jose, United States
08.2025 - Current
- Drove strategic marketing initiatives that enhanced Ayala Land's visibility in US and global markets.
- Developed marketing strategies that increased brand awareness in key markets.
- Identified growth opportunities within Filipino communities and diverse investor segments to expand market reach.
- Align marketing efforts with corporate goals and brand strategy.
- Established partnerships with brokers and financial institutions that strengthened distribution channels.
- Built partnerships that expanded distribution channels and market reach.
- Represent Ayala Land at events, improving customer experience and client relationships.
- Led a team focused on performance excellence and collaboration.
- Monitored budgets and KPIs to optimize resource allocation.
International Sales Director
SM Development Corporation
Pasay City, Philippines
10.2023 - 11.2023
- Crafted and executed targeted sales strategies for international markets, aligning with company objectives.
- Develop sales strategies aligned with company objectives, focusing on the overseas Filipino market.
- Identified and implemented sales initiatives, including promotional campaigns and training programs, resulting in measurable sales growth.
- Launched successful promotional campaigns to boost sales.
- Led and mentored sales team to consistently exceed targets.
- Drove team performance through clear goal-setting and mentoring.
- Spearheaded sales training programs to enhance team capabilities.
Sales Manager
Earthauz Inc.
BGC, Philippines
09.2022 - 01.2023
- Achieved and surpassed sales targets through strategic reporting initiatives.
- Developed strategic plans resulting in significant portfolio growth.
- Drive development and execution of strategic business plans for portfolio growth.
- Oversaw sales reporting and activities, ensuring alignment with targets.
- Ensured service delivery excellence to brokers, direct customers, and internal and external clients.
- Enhanced customer service standards, improving satisfaction rates.
Senior Regional Manager
Ayala Land International Sales Inc
Makati City, Philippines
10.2019 - 07.2022
- Recognized as Top Regional Manager in 2021 with Php 1.4B ($23.6M) in sales.
- Achieved 900M ($15M) in sales for 2022 YTD.
- Secured Top 2 Regional Manager in 2020 with Php 600M ($10M) in sales despite pandemic challenges.
- Led international business growth in assigned territories, achieving annual sales targets.
- Identified new market opportunities, contributing to alignment with Ayala Land's sales strategy.
- Supervised team members, strengthening relationships with sales intermediaries and marketing partners to enhance collaboration.
Asst. Center Manager
Servcorp Inc.
Makati City, Philippines
07.2010 - 01.2013
- Assisted Centre Manager in achieving financial targets through client retention and new sales initiatives.
- Achieved financial goals by driving upselling initiatives.
- Recruited and developed a high-performing team.
- Build a skilled, motivated team while creating a positive work environment.
- Enhanced client satisfaction through regular engagement.
- Enhanced client satisfaction by maintaining regular contact and promptly addressing administrative needs.
- Educate clients on Servcorp systems and IT solutions, handling queries professionally.
- Streamlined administrative processes to ensure timely client assistance.
Executive Assistant to the President
Q3 Risk Management Consultants, Inc.
Ortigas City, Philippines
11.2008 - 03.2010
- Managed and maintained President/CEO's calendar, scheduled meetings, telephone calls, and appointments, and coordinated activities and agendas to optimize time management.
- Researched, prioritized, and followed up on multiple sensitive issues addressed to President/CEO, determining appropriate course of action and ensuring timely responses.
- Created, composed, and edited correspondence and other documents; evaluated incoming and outgoing correspondence and prepared responses.
- Keeping the President/CEO informed of potential external issues.
- Developed and maintained a systematic filing system for correspondence and documents, enhancing organizational efficiency.
- Human Resource responsibilities - employee affairs, company concerns and recruitment.
- Purchasing responsibilities - canvass of requirements, negotiation of price and approval and purchase of orders.
- Accounting responsibilities - Payroll, accounts payable, reimbursement and liquidation and handles petty cash.
- Prepares monthly financial report for the board meeting.
Billing Coordinator
Baker & McKenzie Global Services Manila
BGC, Philippines
12.2005 - 05.2008
- Prepares bills for Singapore, Hong Kong and Manila offices of Baker & McKenzie from generation of pre-bills up to drafting and confirming bills to timekeepers.
- Managed bill editing in elite, including time-divide, time-transfer, write-offs, discounts, time-adjustments, narrative editing, and finalization of bills.
- Bill editing and formatting in word templates including correcting narratives for English grammar and spelling.
- Processed electronic billing for clients, streamlining submission process to enhance accuracy and timeliness.
Accounts Receivable Staff
Greencross, Inc.
Alabang, Philippines
06.2004 - 09.2005
- Encoded collection remittances, credit memos, and other AR-related transactions; followed up on checks to customers scheduled for third-party collection; collected checks from customers as needed.
- Managed daily operations and ensured compliance with safety standards.
- Coordinated inventory management and maintained stock levels efficiently.
- Assisted customers in selecting products and provided exceptional service.
Education
Master's - Business Administration
American National University
Louisville, KY12-2025
BS - Real Estate Management
Trinity University of Asia
Quezon City, Philippines03-2022
BS - Computer Science
Lyceum of the Philippines University
Manila, Philippines03-2004
Skills
- Marketing strategy
- Digital marketing strategy
- Social media strategy
- Brand Management
- Market expansion
- Market penetration
- Sales strategies
- Sales forecasting
- Client management
- Partnership development
- Global networking
- International business
- Performance Monitoring
- Data analysis
- Strategic planning
- CRM management
- Conversion optimization
- Global communications
- Strategic Marketing
- Team management
- Team Leadership
- Talent development
- Time management abilities
- Marketing communications
- Marketing
- Time management abilities
Personal Information
Title: International Marketing Director
Timeline
International Marketing Director
Ayala Land International Marketing
08.2025 - Current
International Sales Director
SM Development Corporation
10.2023 - 11.2023
Sales Manager
Earthauz Inc.
09.2022 - 01.2023
Senior Regional Manager
Ayala Land International Sales Inc
10.2019 - 07.2022
Asst. Center Manager
Servcorp Inc.
07.2010 - 01.2013
Executive Assistant to the President
Q3 Risk Management Consultants, Inc.
11.2008 - 03.2010
Billing Coordinator
Baker & McKenzie Global Services Manila
12.2005 - 05.2008
Accounts Receivable Staff
Greencross, Inc.
06.2004 - 09.2005
Master's - Business Administration
American National University
BS - Real Estate Management
Trinity University of Asia
BS - Computer Science
Lyceum of the Philippines University