Zheng Wu
Storrs,CT
Summary
A dedicated and results-driven Economics student with hands-on experience in market research, project management, and strategic marketing. Demonstrated ability to conduct in-depth market analysis to inform business strategies. Strong background in localization and digital asset management, with a particular focus on adapting products and services to international markets such as India. Fluent in English and Chinese, with a passion for driving innovation and building relationships in diverse, fast-paced environments.
Overview
6
6
years of professional experience
Work History
Digital Marketing Intern
Hisense USA
Atlanta, GA
03.2024 - 07.2024
- Assisted in managing the company’s digital asset management system, ensuring efficient organization, accessibility, and retrieval of creative assets.
- Applied consistent metadata tagging and file naming conventions to enhance asset categorization and searchability.
- Communicated updates and asset availability to stakeholders, improving internal workflows and timely access to necessary resources.
- Demonstrated proficiency with file hosting and sharing services such as Dropbox, ensuring seamless collaboration across departments.
Member, Activity Department
Chinese Student Union
Storrs, CT
01.2022 - 12.2022
- Spearheaded the planning and execution of large-scale events, including the annual Chinese Spring Festival Gala, attracting over 100 attendees.
- Coordinated with university departments and external vendors to ensure smooth event logistics and cultural engagement.
Volunteer
Taikang Nursing Homes
Beijing, China
02.2018 - 06.2018
- Delivered emotional support and provided technology training to elderly residents, enhancing their day-to-day well-being.
- Led recruitment campaigns that expanded the volunteer team by over 20 members.
- Organized and curated exhibitions showcasing the talents and achievements of nursing home residents.
Education
Bachelor of Arts - Economics
University of Connecticut
Storrs, CT05-2025
Skills
- Video Editing
- Digital asset manager
- Market Research & Analysis
- Title Research
- Microsoft Excel
- Project Management
- Strategic Marketing
- Cross-Cultural Communication
- Leadership & Team Collaboration
- Adaptability & Problem-Solving
- Event Planning & Execution
Languages
Chinese (Mandarin)
Professional
Interests
- Snowboarding
- International travel
- Texas Hold'em
Timeline
Digital Marketing Intern
Hisense USA
03.2024 - 07.2024
Member, Activity Department
Chinese Student Union
01.2022 - 12.2022
Volunteer
Taikang Nursing Homes
02.2018 - 06.2018
Bachelor of Arts - Economics
University of Connecticut
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