Zhongyi Sun
Arcadia,CA
Summary
With 10+ years in China's sports industry, I specialize in sports media rights, marketing, and brand consulting. I have worked with the EPL's official broadcaster in China and strategically partnered with La Liga. I assist global and local sponsors in maximizing their efforts.
Outside my professional self, I am interested in workouts, basketball, the latest technology products, and learning new stuff in general.
Sports Marketing| Sports Media Rights & Partnership| Business Development| Workout & Basketball Enthusiast
Overview
8
8
years of professional experience
Work History
Digital Marketer
Trauma Resource Institute
08.2024 - Current
This is a Curriculum Practical Training (CPT) Project.
we are focusing on boosting registrations and sales for its Trauma Resiliency Model (TRM) training by using the YouTube Nonprofit Program, creating valuable video content to build brand awareness, implementing strategies across various platforms to acquire traffic, and building a Google Analytics dashboard to track performance.
Business Development Manager
Streamline Media Technology
09.2022 - 07.2023
- LaLiga official global/regional sponsors commercialization in LaLiga+ App, including brand marketing events
- Supported VP in contacting and negotiating with other potential international sports IPs for business development
Key Account Manager
SuperSports Media Inc
07.2016 - 07.2022
- Sports media rights distribution and sales, including EPL, LaLiga, and official original programs
- The main focus is on local TV stations and digital media platforms
- Sports live-streaming and original programs marketing, business development, and client maintenance
Education
Master of Science - Digital Marketing
Cal Poly Pomona College of Business Administration
Pomona, CA09-2025
Bachelor's degree - International Business/Trade/Commerce
Beijing Technology And Business University
07.2011
Skills
- Sports Marketing/Sports Media Marketing
- Sports Media Rights & Partnerships
- Integrated Marketing
- Business Development
Languages
Chinese (Mandarin)
Native or Bilingual
English
Professional Working
Timeline
Digital Marketer
Trauma Resource Institute
08.2024 - Current
Business Development Manager
Streamline Media Technology
09.2022 - 07.2023
Key Account Manager
SuperSports Media Inc
07.2016 - 07.2022
Master of Science - Digital Marketing
Cal Poly Pomona College of Business Administration
Bachelor's degree - International Business/Trade/Commerce
Beijing Technology And Business University
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