Summary
Overview
Work History
Education
Leadership Volunteer Experience
Timeline
Experience
Work Availability
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Zilah Messica

Zilah Messica

Atlanta,GA

Summary

Dynamic, results-oriented, and creative Marketing Manager with over 20 years combined global brand management, product & service marketing, and strategy development. Further advanced marketing & management expertise through entrepreneurial endeavors. Holds a strong reputation for innovative marketing programs that drive customer acquisition and advance the brand. Upon moving to Israel, research uncovered additional market demands; created and implemented a comprehensive business and marketing plan for a successful bilingual preschool. Re-established career objectives after moving back to the US; developed proficiency in social media & network marketing. A charismatic leader, strong team player, and ease working in a fast-paced environment.

Overview

20
20
years of professional experience

Work History

Social Media and Network Marketing Executive

Isagenix International
Alanta, GA
01.2018 - Current
  • Secured Aveda, Paul Mitchell, and Redken accounts for collagen and hair growth product distribution. Developed, presented, implemented, and managed complete marketing program for individual salons nationwide, including print, social media, email marketing, and events. Created additional revenue of $60K - $200K per salon location.
  • One of 20 marketers selected from global team of 10,000 to work directly with corporate Isagenix to advise, innovate, and implement a specialized financial model, tracking metrics, website design, and company-wide training designed for salons, medspas, and social media influencers.
  • Mentored and guided senior team on best social media practices for developing social media marketing strategies, customer acquisition, brand awareness, and online communication plans.
  • Established social media plan, photo shoots, ad design, writing ad copy and social media content, analyzing ad metrics, identifying trends, and making adjustments to optimize performance, click thru, and profits.

Founder & Director

Sprouts-Early Childhood Center/Bilingual Preschool
Highland Park, IL , Tel Aviv, Israel
08.2006 - 04.2015
  • Developed company brand messaging and created all collateral materials, customer events, promotional materials, social media marketing and advertising, direct mail marketing, email campaigns, website design & copy. Managed budget, payroll, expense and P&L reports, and purchasing. Analyzed ROI on marketing and event campaigns and responsible for all administrative organization.
  • Interviewed, trained, and empowered team of 20 employees to develop to their full potential; set precedent for collaborative and positive work environment; created effective employee reward incentives.
  • Developed key operational initiatives to drive and maintain substantial business growth. Business grew 150% each year for first 4 years, and continued to grow every year, thereafter.
  • Conducted target market research to scope out industry competition and identify advantageous trends. Drove implementation of new market expansion to propel business forward and adapt to market changes.

Assistant Brand Manager

ConAgra Foods
Naperville, IL
09.2005 - 01.2007
  • Led cross-functional team to increase revenue for LunchMakers. Project included working directly with package design and shipping teams, developing new partnership with Nestlé for cost-effective dessert option, motivating sales team to negotiate innovative sales strategies, shelf placement, and new partnerships with Dollar Tree and Walmart, and worked closely with engineering team to reformulate food products to maintain flavor and consistency while reducing costs.
  • Managed partnerships with Pixar Animation Studios/Walt Disney and Sony Pictures Animation; coordinated sweepstakes, packaging and prizes to launch with children's movie premieres.
  • Compiled product, market, and customer data to forecast accurate sales and profit numbers and determine product launch strategies and presented findings to management.

Marketing Intern

Wm. Wrigley Jr. Company
Chicago, IL
05.2005 - 09.2005
  • Performed financial analysis and potential revenue comparison of major competitor’s 2004 sales against Wrigley’s current launch strategy for Mento's Gum by extrapolating data from Euromonitor, Nielsen, Non-Chocolate Confections Report, and various consumer studies. Results determined three separate launch strategies that ultimately led to aggressive and successful launch for Mento's Gum in global markets.
  • Managed Czech Republic, Taiwan, China, Germany, and UK flavor reapplication process, which included working directly with Innovation, Regulatory, Supply Chain, and Consumer Marketing Intelligence to determine optimal flavor profile for each global market.
  • Partnered with BBDO Advertising Agency to conduct consumer focus groups and create brand architecture and creative.

Assistant Marketing Manager

Service Web Offset Corporation
Chicago, IL
01.2000 - 01.2005
  • Designed direct-mail campaign, including design, print, list procurement, and distribution for Chicago Children’s Memorial Hospital. Campaign earned over 100% ROI in less than 3 months and resulted in new projects totaling $1MM+ revenue over 5 years.
  • Led cross-functional team to develop Consumer Relationship Management (CRM) program. Implemented CRM program throughout company, trained colleagues on program, and designed company-wide incentive system to encourage use of CRM program, which delivered $2MM in savings and revenue with potential revenue growth of $3.5MM+ over 3 years.
  • Performed weekly competitive and company analysis including sales P&L and ROI for advertising campaigns. Analysis provided basis for strategic decisions such as targeted marketing strategy for union organizations, which included a direct mail program to attract new clients. Revenue from targeted marketing strategy was $1.2MM.

Education

Master of Business Administration, M.B.A - Marketing & Management

Loyola University, School of Business

Bachelor of Arts, B.A. Dual-Degree - Education & Music

Indiana University

Leadership Volunteer Experience

Principal Lead 2022

Ascension Leadership Academy - 4-month Virtual Leadership Program

Spearheaded a 3-week intensive campaign from ideation to completion to benefit Mighty Millie Foundation, a non-profit organization in Atlanta, GA. Led a virtual team of 17 volunteers across the US to raise over $38,000 for the organization. Coordinated and oversaw painting a mural in 2 days at the Atlanta Zoo to bring awareness to the foundation and childhood cancer. Hosted an online virtual event, including entertainment and silent auction to raise awareness. Secured television, newspaper, and internet media to gain exposure for Mighty Millie Foundation.

Timeline

Social Media and Network Marketing Executive

Isagenix International
01.2018 - Current

Founder & Director

Sprouts-Early Childhood Center/Bilingual Preschool
08.2006 - 04.2015

Assistant Brand Manager

ConAgra Foods
09.2005 - 01.2007

Marketing Intern

Wm. Wrigley Jr. Company
05.2005 - 09.2005

Assistant Marketing Manager

Service Web Offset Corporation
01.2000 - 01.2005

Master of Business Administration, M.B.A - Marketing & Management

Loyola University, School of Business

Bachelor of Arts, B.A. Dual-Degree - Education & Music

Indiana University

Experience

High Holiday Youth Director, Jewish and Hebrew Sunday School Teacher

Temple Sinai - Atlanta, GA

• Created programming for 2 - 12 year olds, designed lesson plans, prepared art projects and activities and hired and coordinated over 30 staff members for High Holiday Youth programming.

• Coordinated programming with a team of 5 teachers and taught engaging classes to create excitement about Judaism.

• Developed a multi-sensory Hebrew learning program that included art, yoga, dancing, music, drama, and technology to help students learn and love the Hebrew language.


French & German K-2 Music Teacher

Atlanta International School - Atlanta, GA

• Developed a multi-cultural music program that integrated music concepts, movement, and instruments.

• Coordinated programming with a cross-functional team, including multiple subjects and 4 languages.

• Contributing member of the team that assisted the arts program in obtaining International Baccalaureate Primary Certification to elevate the school and arts program by maintaining its top ranking among Georgia private schools.

Work Availability

monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
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Zilah Messica