Zinnia Ruiz
Designer
El Paso,Texas
Summary
Detail-oriented, organized and meticulous employee. Works at fast pace to meet tight deadlines. Enthusiastic team player ready to contribute to company success.
Overview
7
7
years of professional experience
2
2
years of post-secondary education
Work History
Freelance UX & Graphic Designer
Myself
05.2023 - Current
- I specialize in crafting engaging copy and designing captivating graphics for social media platforms, helping clients effectively communicate their brand message and engage with their target audience
- Leveraging my experience in UX design, I also undertake projects aimed at enhancing digital interactions and optimizing user satisfaction across various digital platforms
- With a keen eye for detail and a commitment to delivering high-quality work, I collaborate closely with clients to understand their unique needs and translate them into visually compelling and user-friendly designs
- My versatile skill set enables me to offer comprehensive design solutions that drive engagement and deliver results in the dynamic landscape of digital marketing and user experience design.
- Optimized digital assets for seamless integration into web designs, enhancing user experience and site functionality.
- Improved client satisfaction by creating visually appealing and impactful graphic designs for various marketing materials.
- Designed eye-catching event collateral, contributing to successful fundraising campaigns and increased event attendance.
- Conceptualized unique logo designs for startups, establishing strong visual identities that resonated with target markets.
- Continuously researched industry trends to stay current on emerging technologies and best practices in graphic design.
- Created engaging social media graphics that drove user engagement and increased online visibility.
- Implemented new software programs to streamline design workflow, resulting in reduced project timelines.
- Streamlined design processes for increased efficiency and faster project turnaround times.
- Created digital image files for use in digital and traditional printing methods.
- Developed creative design for print materials, brochures, banners, and signs.
- Completed final touches for projects such as images sizes and font selection.
- Met with customers to present mockups and collect information for adjustments.
- Developed creative design for print materials, banners and signs.
- Completed final touches for projects before rollout.
- Employed design fundamentals when selecting typography, composition, layout, and color in design work.
- Completed in-depth product design tests using updated software tools.
Structural & Graphic Designer
American Carton Company(ACC)
01.2019 - 07.2021
- Utilizing Artios CAD, I specialized in crafting distinctive and purposeful structures tailored to specific products, considering both company branding and consumer preferences
- My professional background in graphic design and marketing enabled me to adeptly generate graphics seamlessly integrated with specific structural designs, adhering to project constraints
- Additionally, I successfully produced graphics for ACC across diverse events, social platforms, and collateral materials, contributing to a cohesive and impactful visual representation for the respective occasions.
- Streamlined design processes for increased efficiency and faster project turnaround times.
- Managed multiple projects simultaneously, ensuring timely completion of deliverables while maintaining high-quality standards.
- Identified issues, analyzed information and provided solutions to problems.
- Gained strong leadership skills by managing projects from start to finish.
- Demonstrated leadership skills in managing projects from concept to completion.
- Used strong analytical and problem-solving skills to develop effective solutions for challenging situations.
- Produced high-quality product packaging designs that successfully captured target audience attention and led to increased sales revenue.
- Designed eye-catching event collateral, contributing to successful fundraising campaigns and increased event attendance.
- Optimized digital assets for seamless integration into web designs, enhancing user experience and site functionality.
- Created engaging social media graphics that drove user engagement and increased online visibility.
- Created digital image files for use in digital and traditional printing methods.
- Developed creative design for print materials, brochures, banners, and signs.
- Met with customers to present mockups and collect information for adjustments.
- Designed creative digital displays used in online advertising for local businesses.
- Implemented design feedback from customers and internal stakeholders to improve project outcomes.
- Completed in-depth product design tests using updated software tools.
- Developed graphics and visual content for social media campaigns.
- Cultivated mobile-friendly designs for variety of platforms.
- Implemented feedback and suggestions from clients to improve designs.
- Collaborated with other designers to create visually appealing graphics for range of print and digital media.
- Developed original designs for print media, magazines and newspapers.
- Edited and enhanced existing artwork and graphics.
- Utilized Adobe Creative Suite and Microsoft Office Suite to develop creative designs.
- Created artwork for product packaging and promotional materials.
Communication Intern
PBS El Paso(KCOS)
12.2016 - 07.2017
- I was responsible for the development of graphics tailored for diverse social media platforms
- I facilitated collaboration with local artists to curate artwork for an annual fundraising initiative, overseeing the comprehensive organization of the event
- Additionally, I played a pivotal role in training volunteers, ensuring seamless coordination and execution during the event
- This multifaceted engagement showcased my ability to effectively manage both creative aspects, such as graphic design, and logistical responsibilities related to event coordination and volunteer training.
- Served as a liaison between various departments within the organization to ensure consistency in messaging across all channels.
- Developed engaging content for social media platforms to increase brand visibility and enhance audience engagement.
- Strengthened interpersonal skills through frequent interaction with colleagues at various organizational levels.
- Demonstrated adaptability by taking on new responsibilities within the department as needed during peak periods or staff absences.
- Provided administrative support to the communications department by organizing files, scheduling appointments, and managing contact databases.
- Contributed to the creation of marketing materials such as brochures, flyers, and presentations to promote company products or services.
- Enhanced internal communication by drafting and editing newsletters, emails, and other announcements.
- Assisted in coordinating events and meetings, ensuring smooth execution and positive attendee experiences.
- Prepared social media posts and videos with eye for viral content strategies.
- Developed campaigns to increase public awareness of company and engage customers.
- Used various social media platforms for media and blogger outreach.
- Developed comprehensive media outreach plan to increase visibility of organization in local, regional and national markets.
Education
Bachelor of Arts - Visual Communication & Minor in Advertising
University of Texas At Arlington
Arlington, TX 05.2017 - 05.2019
Certificate - UX & Visual Interface Design
University Of Washington
05.2023 -
Skills
Adobe Creative Suite
undefinedWebsites
Timeline
Certificate - UX & Visual Interface Design
University Of Washington
05.2023 -
Freelance UX & Graphic Designer
Myself
05.2023 - Current
Structural & Graphic Designer
American Carton Company(ACC)
01.2019 - 07.2021
Bachelor of Arts - Visual Communication & Minor in Advertising
University of Texas At Arlington
05.2017 - 05.2019
Communication Intern
PBS El Paso(KCOS)
12.2016 - 07.2017
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