Zinnia Ruiz
Designer
El Paso,Texas
Summary
Detail-oriented, organized and meticulous employee. Works at fast pace to meet tight deadlines. Enthusiastic team player ready to contribute to company success.
Overview
7
7
years of professional experience
2
2
years of post-secondary education
Work History
Freelance UX & Graphic Designer
Myself
05.2023 - Current
- I specialize in crafting engaging copy and designing captivating graphics for social media platforms, helping clients effectively communicate their brand message and engage with their target audience
- Leveraging my experience in UX design, I also undertake projects aimed at enhancing digital interactions and optimizing user satisfaction across various digital platforms
- With a keen eye for detail and a commitment to delivering high-quality work, I collaborate closely with clients to understand their unique needs and translate them into visually compelling and user-friendly designs
- My versatile skill set enables me to offer comprehensive design solutions that drive engagement and deliver results in the dynamic landscape of digital marketing and user experience design.
- Optimized digital assets for seamless integration into web designs, enhancing user experience and site functionality.
- Improved client satisfaction by creating visually appealing and impactful graphic designs for various marketing materials.
- Designed eye-catching event collateral, contributing to successful fundraising campaigns and increased event attendance.
- Conceptualized unique logo designs for startups, establishing strong visual identities that resonated with target markets.
- Continuously researched industry trends to stay current on emerging technologies and best practices in graphic design.
- Created engaging social media graphics that drove user engagement and increased online visibility.
- Implemented new software programs to streamline design workflow, resulting in reduced project timelines.
- Streamlined design processes for increased efficiency and faster project turnaround times.
- Created digital image files for use in digital and traditional printing methods.
- Developed creative design for print materials, brochures, banners, and signs.
- Completed final touches for projects such as images sizes and font selection.
- Met with customers to present mockups and collect information for adjustments.
- Developed creative design for print materials, banners and signs.
- Completed final touches for projects before rollout.
- Employed design fundamentals when selecting typography, composition, layout, and color in design work.
- Completed in-depth product design tests using updated software tools.
Structural & Graphic Designer
American Carton Company(ACC)
01.2019 - 07.2021
- Utilizing Artios CAD, I specialized in crafting distinctive and purposeful structures tailored to specific products, considering both company branding and consumer preferences
- My professional background in graphic design and marketing enabled me to adeptly generate graphics seamlessly integrated with specific structural designs, adhering to project constraints
- Additionally, I successfully produced graphics for ACC across diverse events, social platforms, and collateral materials, contributing to a cohesive and impactful visual representation for the respective occasions.
- Streamlined design processes for increased efficiency and faster project turnaround times.
- Managed multiple projects simultaneously, ensuring timely completion of deliverables while maintaining high-quality standards.
- Identified issues, analyzed information and provided solutions to problems.
- Gained strong leadership skills by managing projects from start to finish.
- Demonstrated leadership skills in managing projects from concept to completion.
- Used strong analytical and problem-solving skills to develop effective solutions for challenging situations.
- Produced high-quality product packaging designs that successfully captured target audience attention and led to increased sales revenue.
- Designed eye-catching event collateral, contributing to successful fundraising campaigns and increased event attendance.
- Optimized digital assets for seamless integration into web designs, enhancing user experience and site functionality.
- Created engaging social media graphics that drove user engagement and increased online visibility.
- Created digital image files for use in digital and traditional printing methods.
- Developed creative design for print materials, brochures, banners, and signs.
- Met with customers to present mockups and collect information for adjustments.
- Designed creative digital displays used in online advertising for local businesses.
- Implemented design feedback from customers and internal stakeholders to improve project outcomes.
- Completed in-depth product design tests using updated software tools.
- Developed graphics and visual content for social media campaigns.
- Cultivated mobile-friendly designs for variety of platforms.
- Implemented feedback and suggestions from clients to improve designs.
- Collaborated with other designers to create visually appealing graphics for range of print and digital media.
- Developed original designs for print media, magazines and newspapers.
- Edited and enhanced existing artwork and graphics.
- Utilized Adobe Creative Suite and Microsoft Office Suite to develop creative designs.
- Created artwork for product packaging and promotional materials.
Communication Intern
PBS El Paso(KCOS)
12.2016 - 07.2017
- I was responsible for the development of graphics tailored for diverse social media platforms
- I facilitated collaboration with local artists to curate artwork for an annual fundraising initiative, overseeing the comprehensive organization of the event
- Additionally, I played a pivotal role in training volunteers, ensuring seamless coordination and execution during the event
- This multifaceted engagement showcased my ability to effectively manage both creative aspects, such as graphic design, and logistical responsibilities related to event coordination and volunteer training.
- Served as a liaison between various departments within the organization to ensure consistency in messaging across all channels.
- Developed engaging content for social media platforms to increase brand visibility and enhance audience engagement.
- Strengthened interpersonal skills through frequent interaction with colleagues at various organizational levels.
- Demonstrated adaptability by taking on new responsibilities within the department as needed during peak periods or staff absences.
- Provided administrative support to the communications department by organizing files, scheduling appointments, and managing contact databases.
- Contributed to the creation of marketing materials such as brochures, flyers, and presentations to promote company products or services.
- Enhanced internal communication by drafting and editing newsletters, emails, and other announcements.
- Assisted in coordinating events and meetings, ensuring smooth execution and positive attendee experiences.
- Prepared social media posts and videos with eye for viral content strategies.
- Developed campaigns to increase public awareness of company and engage customers.
- Used various social media platforms for media and blogger outreach.
- Developed comprehensive media outreach plan to increase visibility of organization in local, regional and national markets.
Education
Bachelor of Arts - Visual Communication & Minor in Advertising
University of Texas At Arlington
Arlington, TX 05.2017 - 05.2019
Certificate - UX & Visual Interface Design
University Of Washington
05.2023 -
Skills
Adobe Creative Suite
Figma
Lucid Chart
Artios CAD
Wire-framing
UX Research
Prototyping
Accessibility
Collaboration
Functionality
Typography
Layout
Basic HTML/CSS
Visual Design
Packaging Design
Production Layouts
Complex Problem-Solving
Visual design
Logo design
Website Design
Project Management
Logo creation
Digital graphics
Illustration
Graphic Design
Website graphics
Branding strategies
Layout Design
Project Coordination
Social Media Copywriting
Photo and Video Editing
Digital Media
Content Development
Content Creation
Market Research
Content and digital asset management
Social Media
User Experience Testing
User Research
Usability and Accessibility
Design thinking
Usability Testing
Responsive design
Wireframing and Prototype Design
Journey Mapping
Wireframing
Problem-solving aptitude
Time management abilities
Websites
Timeline
Certificate - UX & Visual Interface Design
University Of Washington
05.2023 -
Freelance UX & Graphic Designer
Myself
05.2023 - Current
Structural & Graphic Designer
American Carton Company(ACC)
01.2019 - 07.2021
Bachelor of Arts - Visual Communication & Minor in Advertising
University of Texas At Arlington
05.2017 - 05.2019
Communication Intern
PBS El Paso(KCOS)
12.2016 - 07.2017