Zindzi Griffin
Overview
2
2
years of professional experience
1
1
Certification
Work History
Data Scientist
Gannett Media Corporation
08.2024 - 12.2024
- Boosted subscriber retention forecasting accuracy by 20% by building machine learning models in Python to analyze churn risk.
- Identified high-value customer segments by leveraging clustering techniques, improving targeted marketing efficiency.
- Improved team reporting efficiency by 30% by automating SQL-based data pipeline processes.
Consumer Insights & Market Intelligence
Beats By Dr.Dre
09.2024 - 10.2024
- Improved CTR by 18% by optimizing Google Ads campaigns through keyword testing and ad copy A/B experiments.
- Enhanced paid search performance visibility by delivering competitive SEM benchmarking reports used by leadership to refine global digital strategy.
- Supported alignment of SEM + Shopping campaigns with e-commerce objectives by collaborating with analytics and product teams.
Competitive Intelligence & Strategy Externship
Expedia Group
07.2024 - 08.2024
- Increased ROAS by 12% by executing bid adjustments and product feed enhancements within Google Ads Shopping campaigns.
- Reduced CPA by 10% by conducting keyword research and A/B testing across Search + Shopping ads.
- Delivered weekly SEM performance reports highlighting risks and opportunities in global campaigns, enabling proactive budget adjustments.
Software Engineering Intern
McKinsey & Company
09.2022 - 11.2022
- Accelerated client insights delivery by 25% by developing interactive dashboards in SQL + Tableau for enterprise data analysis.
- Improved internal workflow efficiency by 15% by designing microservices that integrated with PostgreSQL.
- Strengthened decision-making speed for consulting teams by 20% by automating data retrieval pipelines that reduced manual processing time.
Education
Master of Science - Management Information Systems
Carnegie Mellon University
Pittsburgh, PA12-2024
Bachelor of Science - Computer Science
Spelman College
Atlanta, GA05-2023
Skills
- SQL
- Tableau
- Python
- Google Ads (Search Shopping)
- AWS
- GCP
Certification
- Google UX Design Coursera
- Meta Front End Development Coursera
- Google Data Analytics Coursera
Timeline
Consumer Insights & Market Intelligence
Beats By Dr.Dre
09.2024 - 10.2024
Data Scientist
Gannett Media Corporation
08.2024 - 12.2024
Competitive Intelligence & Strategy Externship
Expedia Group
07.2024 - 08.2024
Software Engineering Intern
McKinsey & Company
09.2022 - 11.2022
Master of Science - Management Information Systems
Carnegie Mellon University
Bachelor of Science - Computer Science
Spelman College