Overview
Work History
Education
Skills
Certification
Timeline
Generic

Zindzi Griffin

Overview

2
2
years of professional experience
1
1
Certification

Work History

Data Scientist

Gannett Media Corporation
08.2024 - 12.2024
  • Boosted subscriber retention forecasting accuracy by 20% by building machine learning models in Python to analyze churn risk.
  • Identified high-value customer segments by leveraging clustering techniques, improving targeted marketing efficiency.
  • Improved team reporting efficiency by 30% by automating SQL-based data pipeline processes.

Consumer Insights & Market Intelligence

Beats By Dr.Dre
09.2024 - 10.2024
  • Improved CTR by 18% by optimizing Google Ads campaigns through keyword testing and ad copy A/B experiments.
  • Enhanced paid search performance visibility by delivering competitive SEM benchmarking reports used by leadership to refine global digital strategy.
  • Supported alignment of SEM + Shopping campaigns with e-commerce objectives by collaborating with analytics and product teams.

Competitive Intelligence & Strategy Externship

Expedia Group
07.2024 - 08.2024
  • Increased ROAS by 12% by executing bid adjustments and product feed enhancements within Google Ads Shopping campaigns.
  • Reduced CPA by 10% by conducting keyword research and A/B testing across Search + Shopping ads.
  • Delivered weekly SEM performance reports highlighting risks and opportunities in global campaigns, enabling proactive budget adjustments.

Software Engineering Intern

McKinsey & Company
09.2022 - 11.2022
  • Accelerated client insights delivery by 25% by developing interactive dashboards in SQL + Tableau for enterprise data analysis.
  • Improved internal workflow efficiency by 15% by designing microservices that integrated with PostgreSQL.
  • Strengthened decision-making speed for consulting teams by 20% by automating data retrieval pipelines that reduced manual processing time.

Education

Master of Science - Management Information Systems

Carnegie Mellon University
Pittsburgh, PA
12-2024

Bachelor of Science - Computer Science

Spelman College
Atlanta, GA
05-2023

Skills

  • SQL
  • Tableau
  • Python
  • Google Ads (Search Shopping)
  • AWS
  • GCP

Certification

  • Google UX Design Coursera
  • Meta Front End Development Coursera
  • Google Data Analytics Coursera

Timeline

Consumer Insights & Market Intelligence

Beats By Dr.Dre
09.2024 - 10.2024

Data Scientist

Gannett Media Corporation
08.2024 - 12.2024

Competitive Intelligence & Strategy Externship

Expedia Group
07.2024 - 08.2024

Software Engineering Intern

McKinsey & Company
09.2022 - 11.2022

Master of Science - Management Information Systems

Carnegie Mellon University

Bachelor of Science - Computer Science

Spelman College
Zindzi Griffin