Summary
Overview
Work History
Education
Skills
Certification
Timeline
Generic
Zineb Loutfi

Zineb Loutfi

Culver City

Summary

Strategic Marketing Manager with over 8 years of experience in eCommerce, specializing in affiliate marketing, leveraging financial insights and data-driven strategies to drive market growth and efficiency. Expert in leading cross-functional teams and managing multimillion-dollar budgets to optimize ROI. Demonstrated success in expanding brand presence across global markets, achieving significant year-over-year growth.

Overview

10
10
years of professional experience
1
1
Certification

Work History

Regional Marketing Manager, Europe, Middle East & North Africa Markets

iHerb LLC
01.2020 - 07.2024
  • Reported to the VP of Marketing, overseeing teams and agency partnerships across the U.S., New Zealand, and Dubai. Led marketing initiatives in 16+ EMEA markets.
  • Optimized a $2M+ monthly marketing budget, collaborating with Finance and Growth teams on forecasting and budget management.
  • Managed global affiliate programs for 7+ years across platforms including Partnerize, Performance Horizon, Impact, and Rakuten. Led the identification and onboarding of new affiliates/influencers, along with overseeing commission structures, cashback programs, and partner performance.
  • Collaborated closely with affiliates to generate promo codes and marketing assets for distribution on cashback websites and social media, ensuring brand consistency and compliance with company terms and conditions, while preventing paid promotions of affiliate codes using Brandverity.
  • Provided strategic market insights through weekly variance analysis and performance reporting.
  • Managed key financial processes (Month-End, Quarter-End, Annual Plans) with accounting stakeholders.
  • Drove 30%+ YoY growth in key markets (Saudi Arabia, Israel) through data-driven initiatives.
  • Led regional payment integration (Tamara, BNPL) and marketplace expansion (amazon.ae & amazon.sa).
  • Established strategic co-marketing partnerships with Visa Israel, MasterCard UAE, and financial/logistics providers.
  • Fostered cross-functional collaboration across logistics, CS, and email marketing teams to enhance customer experience.
  • Ensured regulatory compliance in marketing contracts and partnerships.
  • Presented key insights to executive leadership using GA4 and Tableau on KPIs (GP%, ACoS, Sales, CPA, CAC, AOV).
  • Maintained brand identity across digital channels, directing promotional content and PR initiatives.
  • Led email/push notification marketing, implementing segmentation strategies and analyzing engagement metrics.
  • Managed and optimized budget allocations across Google Ads, Meta, Apple Search Ads, Twitter, and Snapchat, ensuring performance optimization across multiple markets. Developed data-driven insights to maximize ROAS and identify growth opportunities.
  • Directed the creative team by providing strategic guidance on the creation, review, and approval of marketing assets, including images, videos, social media posts, and ad creatives, ensuring brand consistency and timely execution.
  • Built and led high-performing MENA teams, overseeing direct reports.

Growth/Performance Marketing Specialist, Middle East & North Africa Markets

iHerb
08.2016 - 12.2019
  • Managed a $2.5M monthly media budget across Meta, Google Ads, Snapchat, and Apple Search Ads, increasing blended ROAS by 40% YoY across 13+ accounts.
  • Led migration from Standard Shopping to Performance Max, boosting conversion rates by 28% and reducing CPA by 15%.
  • Developed strategic partnerships with external digital marketing agencies to improve customer conversion and retention.
  • Monitored daily performance using Tableau, GA4 and Excel, identifying optimization opportunities.
  • Executed A/B tests across campaign types, optimizing performance to drive scalable marketing outcomes.
  • Collaborated with micro to mega influencers to promote brands and drive sales.
  • Managed iHerb rewards and affiliates programs (Rakuten, Performance Horizon, Partnerize), ensuring compliance with T&C guidelines.
  • Owned website promotions planning and execution, ensuring campaign success metrics and financial targets were met.
  • Prepared and analyzed financial reports, providing actionable insights to optimize performance.
  • Created and managed push notifications and email campaigns, optimizing engagement and segmenting lists for better targeting.
  • Managed social media accounts via Sprout Social and Facebook Business Manager to drive engagement and growth.

Project Manager

AgeSong University
11.2015 - 12.2016
  • Managed budgets, optimized costs, and ensured efficient resource allocation.
  • Led teams to consistently meet project deadlines and objectives.
  • Implemented Agile and Waterfall methodologies for improved team collaboration.
  • Developed timelines and tracked milestones for stakeholder reporting.
  • Oversaw daily operations, ensuring smooth execution and risk management.

Marketing Project Manager

Aaron & Babel
02.2014 - 09.2015
  • Managed cross-functional marketing projects, overseeing timelines, budgets, and resources to ensure on-time delivery and 15% improvement in operational efficiency.
  • Prepared and analyzed financial statements, identifying trends and insights that optimized budget allocations and improved ROI for marketing campaigns.
  • Presented actionable reports to senior management, highlighting financial health and providing data-driven recommendations that informed strategic marketing decisions.

Education

MA - Translation Studies

King Fahd School
03.2014

BA - English Studies

University of Hassan II
01.2012

Skills

  • Data Analysis
  • Digital Marketing
  • SEM
  • HTML
  • Tableau
  • SEO
  • Google Analytics
  • CSS

Certification

  • 2023 Marketing with Concentration on Digital Marketing Certification at UCLA Extension
  • 2022 Google Data Analytics at Coursera
  • 2020 Google Project Management at Coursera

Timeline

Regional Marketing Manager, Europe, Middle East & North Africa Markets

iHerb LLC
01.2020 - 07.2024

Growth/Performance Marketing Specialist, Middle East & North Africa Markets

iHerb
08.2016 - 12.2019

Project Manager

AgeSong University
11.2015 - 12.2016

Marketing Project Manager

Aaron & Babel
02.2014 - 09.2015

BA - English Studies

University of Hassan II

MA - Translation Studies

King Fahd School

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Zineb Loutfi