Zineb Loutfi
Culver City
Summary
Strategic Marketing Manager with over 8 years of experience in eCommerce, specializing in leveraging financial insights and data-driven strategies to drive market growth and efficiency. Expert in leading cross-functional teams and managing multimillion-dollar budgets to optimize ROI. Demonstrated success in expanding brand presence across global markets, achieving significant year-over-year growth.
Overview
11
11
years of professional experience
1
1
Certification
Work History
Regional Marketing Manager, Europe, Middle East & North Africa Markets
iHerb LLC
Pasadena
01.2020 - 06.2025
- Reported to the VP of Marketing, overseeing teams and agency partnerships across the U.S., New Zealand, and Dubai. Led marketing initiatives in 16+ EMEA markets.
- Optimized a $2M+ monthly marketing budget, collaborating with Finance and Growth teams on forecasting and budget management.
- Provided strategic market insights through weekly variance analysis and performance reporting.
- Managed key financial processes (Month-End, Quarter-End, Annual Plans) with accounting stakeholders.
- Drove 30%+ YoY growth in key markets (Saudi Arabia, Israel) through data-driven initiatives through successful promos and partnerships.
- Led regional payment integration (Tamara, BNPL) and marketplace expansion (amazon.ae & amazon.sa).
- Fostered cross-functional collaboration across logistics, customer service, and email marketing teams to enhance customer experience.
- Managed global affiliate programs (Partnerize, Impact, Performance Horizon), overseeing onboarding, commissions, cash backs, and partner performance.
- Presented key insights to executive leadership using GA4, DV360, Trade Desk and Tableau on KPIs (GP%, ACoS, Sales, CPA, CAC, AOV).
- Maintained brand identity across digital channels, directing promotional content and PR initiatives.
- Managed and optimized budget allocations across Google Ads, Meta, Apple Search Ads, Twitter, and Snapchat, ensuring performance optimization across multiple markets.
- Directed the creative team by providing strategic guidance on the creation, review, and approval of marketing assets, including images, videos, social media posts, and ad creatives, ensuring brand consistency and timely execution.
Growth/Performance Marketing Specialist, Middle East & North Africa Markets
iHerb
Pasadena
01.2016 - 12.2019
- Managed a $2.5M monthly media budget across Meta, Google Ads, Snapchat, X, and Apple Search Ads, increasing blended ROAS by 40%YoY across 13+ accounts.
- Led migration from Standard Shopping to Performance Max, boosting conversion rates by 28% and reducing CPA by 15%.
- Developed strategic partnerships with external digital marketing agencies to improve customer conversion and retention.
- Monitored daily performance using Tableau, GA4. DV360, Trade Desk, Amazon DSP, and Excel, identifying optimization opportunities.
- Executed A/B tests across campaign types, optimizing performance to drive scalable marketing outcomes.
- Owned website promotions planning and execution, ensuring campaign success metrics and financial targets were met.
- Prepared and analyzed financial reports, providing actionable insights to optimize performance.
Project Manager
AgeSong University
San Francisco
11.2015 - 12.2016
- Managed budgets, optimized costs, and ensured efficient resource allocation.
- Led teams to consistently meet project deadlines and objectives.
- Implemented Agile and Waterfall methodologies for improved team collaboration.
- Developed timelines and tracked milestones for stakeholder reporting.
- Oversaw daily operations, ensuring smooth execution and risk management.
Marketing Project Manager
Aaron & Babel
Casablanca
02.2014 - 09.2015
- Managed cross-functional marketing projects, overseeing timelines, budgets, and resources to
ensure on-time delivery and improvement in operational efficiency. - Prepared and analyzed financial statements, identifying trends and insights that optimized
budget allocations and improved ROI for marketing campaigns. - Presented actionable reports to senior management, highlighting financial health and providing
data-driven recommendations that informed strategic marketing decisions.
Education
MA - Translation Studies
King Fahd School
07-2014
BA - English Studies
University of Hassan II
07-2012
Skills
- Data Analysis
- Tableau, DV360, SA360, GA4, Trade Desk
- Digital Marketing
- SEO, SEM
- Google Analytics
- HTML, CSS, HTML
- Marketplace Ads (Amazon, Noon)
Certification
- Marketing with Concentration On Digital Marketing at UCLA Extension.
- Google Data Analytics at Coursera.
- Google Project Management at Coursera.
Languages
English
Full Professional
French
Native/ Bilingual
Arabic
Native/ Bilingual
Timeline
Regional Marketing Manager, Europe, Middle East & North Africa Markets
iHerb LLC
01.2020 - 06.2025
Growth/Performance Marketing Specialist, Middle East & North Africa Markets
iHerb
01.2016 - 12.2019
Project Manager
AgeSong University
11.2015 - 12.2016
Marketing Project Manager
Aaron & Babel
02.2014 - 09.2015
MA - Translation Studies
King Fahd School
BA - English Studies
University of Hassan II
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