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Summary
Overview
Skills
Work History
Education
Military
Certification
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ZIV SHAY BARON

ZIV SHAY BARON

Growth Marketing Manager
Hollywood,FL

Quote

Men occasionally stumble over the truth, but most of them pick themselves up and hurry on as if nothing had happened.
Sir Winston Churchill

Summary

A goal-oriented marketing expert with natural talents in developing and implementing successful strategies, driving profits, increasing market shares, and strengthening customer dominance. Hardworking, performance-oriented leader offering proven expertise in project development, team supervision, and campaign enhancement. Prepared to bring 10+ years of progressive experience and take on a challenging position with the opportunity to make a lasting impact on company and customer success.

Overview

11
11
years of professional experience
7
7

Certifications

3
3
Languages
4
4
years of post-secondary education

Skills

  • Full Stack Web Development & Product Marketing Strategies
  • Google Marketing Platform (CM360, DV360, SA360/Google Ads, GA360)
  • Data Analysis, Data Manipulation, Data Visualization, Statistical Analysis
  • Digital Marketing; SEO, social media, PPC, Email Marketing, Lead Generation, Ad Networks, Trading Desk (DSPs)
  • Office, G-Suite, Trello, Basecamp, Google Search Console, Technical SEO, SEMrush, Adobe Campaign
  • Observation Decision making Communication Multi-tasking
  • Training Initiatives, Brand Development
  • P&L Management Business Development
  • Portfolio Strategy and Project Management
  • Campaign Management
  • Product Development
  • Market Analysis
  • Corporate Communications
  • Strategic Planning
  • Staff Management

Work History

Growth Marketing Manager

ACAG Inc
06.2021 - 06.2023
  • Skilled at working independently and collaboratively in a team environment.
  • Self-motivated, with a strong sense of personal responsibility.
  • Developed and implemented a comprehensive multi-channel marketing onboarding process for over 60 auto dealership business units as well as new media operations across various enterprise platforms and channels including, but not limited to, Google Marketing Platform (CM360, DV360, SA360/Google Ads, GA360, GSC), SEO, SEM, Paid, and Organic Social Media, Email Marketing (Salesforce) with a focus on Programmatic Buying (DV360 & The Trade Desk) reaching new performance milestones such as a CPCV of $0.01 with a View-through-rate (VTR) of at least 85%
  • Implemented new strategies, such as Account-Based Marketing (ABM), combining various audience data pools (1st, 2nd, and 3rd Party Data) to create a more comprehensive view of each business unit's accounts and more personalized marketing messages
  • Successfully managed an annual marketing budget of approximately $30M for offline and online campaigns, driving significant improvements in multiple KPIs compared to 3rd Party media-managed accounts
  • Meticulous implementation of accurate KPI attribution models and strategies led to a lower cost-per-lead (CPL) and a better ROI/ROAS while maximizing the reallocation of media budgets across platforms and channels
  • Supervised the internal marketing team and third-party managed accounts
  • Developed dashboards and advised on monthly, quarterly, and yearly strategic initiatives
  • Succeeded in considerably increasing the number of organic reviews for all the business units (>20k) through a strategic sales pipeline process and link-tracking techniques
  • Implemented technical SEO strategies across all business units, including tasks such as re-indexing pages and sitemaps, managing domain migrations for new site launches, and troubleshooting issues in Google Search Console (GSC)
  • Provided guidelines and recommendations for recurring blog posts based on top-engaged contextual queries from GSC and SEMrush data
  • Coordinated weekly meetings with internal stakeholders, reporting directly to the CMO and CEO, and guided on implementing new standards, audits, and recommended best practices to three third-party agencies
  • Create and implement a tagging matrix system for all business units, aligned to multiple Tagging Management Systems (GTM / Tealium) and enterprise advertising platforms
  • Additionally, I Implemented new processes for direct and seamless integration between media platforms (social, paid search, and programmatic) and business CRM that yield a decrease in technology fees.

SEM/SEO Specialist

Zimmerman Advertising
10.2019 - 01.2021
  • Managed SEM/SEO efforts for US fast-food chain restaurant (Jet's Pizza) with over 350+ stores nationwide
  • Over exceeded client's expectation achieving ~220X ROAS and over ~$190M total revenue (Y2D)
  • Responsible for all SEM operations of clients' accounts, including but not limited to setup, reporting, optimizing, and developing additional monetizing strategies through different Paid Search platforms
  • Created and Implemented Product Marketing Strategies.
  • Oversaw SEO operations of clients' accounts, delivering GMB, On-Page, Off-Page, and Technical SEO recommendations while working with developers and the IT team
  • Assisted through the migration process toward the client's new website.
  • Skilled at working independently and collaboratively in a team environment.
  • Excellent communication skills, both verbal and written.

Programmatic Trader

World Media Inc
03.2019 - 10.2019
  • Managed over $100k monthly budget through different DSP's (Including DV360) across different verticals and ad formats
  • Expand and monetize clients’ KPIs through tactical and branding campaigns and execute new POV marketing strategies
  • Analyze campaign performance and provide CPs with reporting notes, pacing, budgeting, and optimization action points
  • Responsible for data analytics, including analyzing campaign performance results, budgeting, and creating dynamic reports from scratch to share insights with the analytics team, focusing on obtaining optimal results on the KPIs to share with clients and make recommendations accordingly
  • 3+ years' experience working with Google Analytics
  • Analyzed raw data to key point actions that led to the growth of daily revenues and profit margins
  • 2 years working with Tableau and Marketo
  • In charge of executing deal IDs, PMPs (Video and Audio Ads), and integrating with DMP's audiences through DCM and DV360 DSP.

Programmatic Operations Manager

Darrien's Israel
11.2015 - 12.2016
  • Designed the Programmatic Operations of the company developing revenue opportunities across RTB platforms, DSPs, SSPs
  • Managed the supply stream of the video department (VAST/VPAID) through different Ad Servers and Ad Networks
  • Analyze raw data and turn it into practical action points to improve the department's profit margin and revenues
  • Achieved over 100% video ‘fill rate', as well as over a 35% profit margin.

Programmatic Media Trader

Ybrant Digital Ltd
05.2015 - 11.2015
  • Developed the programmatic video stream operations to reach new goals through DSPs & SSPs media buying
  • Optimized raw data to key point actions that led to the growth of daily revenues and profit margins
  • Worked with global representatives to increase brand awareness and visibility among our partners
  • Responsible for the simultaneous operation of multiple systems to synchronize and analyze best advertising results.

Marketing Coordinator

Fast Media Ltd
02.2014 - 05.2015
  • Built the marketing business model of the company based on leads acquisition and ‘call per action' performance needs
  • Trained and directed a team of affiliate managers and media buyers
  • Involved processes and strategies involving decision-making on technical and systematic levels as well
  • Expanded the traffic channels of the company for long-term player value results ($3.5k) and the increase of ROI.

Affiliate Manager & Media Buyer

iOption Ltd
01.2012 - 02.2014
  • Recruited and developed the business relationship between the company and new affiliates, IBs, ad networks, and web owners according to their performance metrics and the company's goals
  • Directed all optimization processes of affiliate and media buying channels to the improvement of campaign performance (measured by CTR, registration rate, LTV, and, finally, ROI)
  • Created and prioritized rules of engagement with the company's partners to encourage increased traffic volumes.

Education

Full Stack Web Development Diploma -

4Geeks Academy | Miami-Dade Collegue
Miami, Florida USA
02.2017 - 08.2017

Bachelor of Arts - Homeland Security and Middle East Studies

Reichman University
Herzliyah, Israel
06.2010 - 10.2013

Military

Sergeant • Infantry | Paratroopers Unit

Israel Defense Forces | 2005 - 2008 | Released Honorably

  • Combatant training; specialization in Reconnaissance and Surveillance.
  • Learned to deal with stressful and difficult situations, in both mental and physical ways.
  • Routinely operated in the zones of West Bank, Golan Highs, Nablus, and more.

Certification

  • Google Ads Search Certification
  • Microsoft Advertising Certified Professional
  • Campaign Manager Certification (CM360)
  • Display & video 360 (DV360)
  • Google Analytics for Beginners
  • Ambassadors' Club
  • Public Diplomacy and Leadership

Work Availability

monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
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ZIV SHAY BARONGrowth Marketing Manager