Ziwei Chen

• Attended weekly sales meetings, increased sales with execution of full sales cycle processing from initial lead processing through conversion and closing.
• Performed effectively in self-directed work environment, managing day-to-day operations and decisions.

iHerb - AAM

• Manage and streamline the sample approval process to ensure smooth distribution.
• Identify and connect with relevant influencers to drive brand awareness and engagement.
• Assist in client meetings by providing insights, coordinating discussions, and ensuring seamless communication.
• Draft and refine written materials, including meeting notes, promotional content, and partnership proposals.

Thinbi - Operation

• Took over with 0 GMV and implemented a comprehensive growth strategy.
• Established key influencer partnerships to boost brand credibility and sales.
• Developed targeted promotional campaigns to increase store visibility and attract new customers.
• Continuously optimized product listings, pricing strategies, and store operations for improved conversion rates.
• Scaled weekly GMV to $5,000 in three weeks through strategic planning and execution.
• Drove a single product from 0 viral videos to 5 videos surpassing 500K views, significantly increasing brand exposure and conversions.
• Built relationships with community to promote long term business growth.
• Maintained current knowledge of evolving changes in marketplace.

Managed Multiple TikTok Storefronts:

• Spearheaded the listing, review, and testing of products to ensure sustained sales.
• Maintained top 10 ranking in respective categories, achieving Top 1 sales for specific product types.
• Achieved Highest GMV: $450,000/week

Sample and Influencer Management:

• Led a video production team, ensuring the creation of high-quality content that aligns with product launches and promotional campaigns.
• Collaborated with video influencers to create engaging content, driving a 100% increase in customer engagement and sales.
• Improved store creators from 8K to 33K in 3 months.

Marketing & Competitor Analysis:

• Orchestrated store campaigns, including event registration, discount implementation, price analysis, and tracking.
• Performed competitive analysis to ensure multi-dimensional dominance over competitors.
• Executed influencer marketing : Managed over 20 lives / day, approximately 20K / hr influencer live stream .

Live Stream Management:

• Directed all aspects of live streaming including interviews, planning, and full execution.
• Managed influencer relationships and audits, ensuring uninterrupted live streams and videos to stabilize sales.
• Analyzed influencer metrics across multiple dimensions such as viewership, follower count, GMV, weight, conversion rate, click-through rate, and content format (live or video).
• Account Manager for over 1000+ creators, maintain deep contact with over 100 top live sellers.
• Deep Contact with 10 MCNs along with 4K-5K creators each MCN.

Content Creation and Collaboration:

• Developed compelling copy and collaborated with graphic designers and warehouse teams to ensure product images, details, and promotional materials met expectations.

Logistics Coordination:

• Tracked logistics to ensure top sales performance and continuous output of best-selling products.
• Coordinated with warehouse and logistics teams to prevent stockouts and maintain consistent traffic flow.

Store Rating and Health Management:

• Monitored daily store health status, ensuring no product delistings, and promptly resolved any problematic links or products.
• Tracked customer feedback and managed ratings (positive and negative), working closely with the customer service department to maintain excellent store reputation and high ratings.
• Ranked Top 10 out of TikTok Toys & Hobbies for U.S region in 2 Months

• Managed end-to-end e-commerce operations including website maintenance, product listings, order processing, and customer service
• Implemented and oversaw digital marketing campaigns to drive traffic and increase online visibility, resulting in a 80% increase in revenue.
• Conducted competitive analysis and market research to stay ahead of industry trends and develop strategic initiatives to drive business growth