Zixuan Xi
Boston,MA
Summary
Highly-motivated employee with desire to take on new challenges. Strong work ethic, adaptability, and exceptional interpersonal skills. Adept at working effectively unsupervised and quickly mastering new skills.
Overview
3
3
years of professional experience
Work History
Head of Branding Department
BU After School
Boton, US
09.2023 - Current
- The director of the Branding department was responsible for poster design and production for more than four large-scale campus activities in the semester, with about 100 people visiting each activity. ·
- Planned at least three campus sex activities, obtained sponsorship from rice ball takeout and Panda Takeout in the Boston area, and made a profit of about $100 per activity.
- Operated the BUAS small Red Book account and analyzed the traffic data of different time periods and different themes. The best one got nearly 2,000 views, and twice as many people attended the event as expected.
IFlyTek Internship-Marketing Planning Specialist
IFLYTEK
Anhui, China
06.2024 - 08.2024
- Proficient in data analysis using a variety of tools and methods, such as making and interpreting pie charts, bar charts and line charts, able to transform complex data into easy-to-understand visual presentations. This skill has helped me to provide strong support in the analysis of investment objectives and market trends.
- Ability to conduct in-depth market research, including competitive product analysis, industry trend analysis, and policy impact assessment.
- Skilled in writing and optimizing reports to ensure that the content is logical and well-structured.
- Actively communicate in weekly departmental meetings and cross-departmental projects to ensure that tasks are clearly defined and work is progressing smoothly. This experience has trained my teamwork and communication skills, enabling me to better coordinate and promote the progress of the project.
Systematically Studied and Researched Media Strate
CM405
Boston, MA
01.2024 - 05.2024
- Good command of the MRI-Simmons Catalyst engine and its data content analysis. I can use this engine to quickly locate the target audience, and have a certain understanding and analysis ability of the current global popular media platform data and user data.
Systematic Learning of Advertising Planning From S
CM217
Boston, MA
09.2023 - 12.2023
- With the theme of Paris World, he has planned its comprehensive advertising program, including analyzing the brand's customer data, marketing strategies, and speculative advertising campaigns to receive unanimous praise.
- Studied the history, nature, and function of advertising, as well as marketing, media research, product analysis, creative strategy, and agency operations.
Understand Media Concepts, Theories, and Practice
/
Boston, MA
09.2023 - 12.2023
- Systematically study the factors that influence the nature of contemporary media, including their content, use, function, and audience. And use strategic approaches to structure, disseminate, and evaluate media initiatives and media messages.
Game Planning Project Internship
Beijing Perfect World Company
Beijin, China
07.2022 - 09.2022
- Complete a game planning team project, including game story and character setting, development engine selection, etc.
- I learned the basic C# and the use of game development engine Unity3D.
Organizer
Charity art exhibition for autistic children
Anhui, China
01.2022 - 09.2022
- Teamwork: A team of 8 students is responsible for the project.
- Needs assessment: Visit to the Centre for Children with Autism, brainstorm art show master plan.
- Get to know: Interview parents of children with autism and recognize the importance of understanding their child's needs from a broader perspective.
- Fundraising: Actively contacted external companies and successfully raised a large amount of funds. Volunteer
- Recruitment: Recruited and coordinated a team of more than 20 passionate volunteers.
- Fundraising success: By selling paintings and related merchandise at the exhibition, we raised over $5,000 for charity.
- Recognition and Award: Won the "Characteristic Public Welfare Program Award" issued by the Women's Federation
Education
Undergraduate - Advertising/Data Science
Boston University
Boston, MA05.2024
Skills
- Data analys
- Plan, organize and execute marketing activities
- Good study ability
- Communication and coordination skills
- Strong ability to withstand pressure
- SQL\Java\C#\MRI-Simmons Catalyst\Adobe Premiere\Canva\Office Word\Excel
Awards
- Municipal Outstanding Public Charity Program Award
- Lanting Award World Calligraphy and Painting Competition gold Medal
- National painting and Calligraphy Competition gold medal
- Open water Diver certificate
- Certificate of Selangan Island Gull Conservation and Education Centre, Bali
Timeline
IFlyTek Internship-Marketing Planning Specialist
IFLYTEK
06.2024 - 08.2024
Systematically Studied and Researched Media Strate
CM405
01.2024 - 05.2024
Head of Branding Department
BU After School
09.2023 - Current
Systematic Learning of Advertising Planning From S
CM217
09.2023 - 12.2023
Understand Media Concepts, Theories, and Practice
/
09.2023 - 12.2023
Game Planning Project Internship
Beijing Perfect World Company
07.2022 - 09.2022
Organizer
Charity art exhibition for autistic children
01.2022 - 09.2022
Undergraduate - Advertising/Data Science
Boston University
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