Technical Skills: Microsoft Office, OPERA, SQL
Languages: English, Mandarin
Interests: Golf, Cooking, Photograph, Reading, Flower Bouquet
Ziyu Ye
New York,NY
Summary
Skilled in business development, marketing strategy, and guest relations；Bilingual hospitality professional fluent in English and Chinese；Proactive, adaptable, and an effective communicator, excelling in cross-cultural environments
Overview
4
4
years of professional experience
Work History
Launch Partner
Cyber Kitchen LLC
01.2024 - 07.2024
- Business Development: Developed the business, Genkiya, a Japanese fast-food concept for a hospitality consulting firm, from scratch, deriving ideas, utilizing robotic arms cook that reduce labor, aiming for full kitchen automation, and building DEMO with partners to drive business strategy
- Marketing Research: Researched market by engaging with 150+ potential customers and competitors to investigate market trends, via SWOT analysis, uncovering a 10% growth potential and key expansion opportunities in the restaurant sector
- Customer Analysis: Analyzed customers preference and behavior about price and speed regarding favorability, customer needs, and needs using Excel, including trends in purchase frequency, satisfaction levels, and competitive positioning
- Food & Beverage: Participated in designing food and beverage menu from the customer analysis, considering quick service and dining environments with bright, minimalist designs to optimize pricing strategy, optimizing dish variety, and ensuring alignment with the brand's concept and operational efficiency
- Vendor Relations: Managed the relationship with vendors by negotiating price, terms, discounts, account payment of food ingredients procurement, commercial space rental, dining furniture, and interior design to save 19.8% of the cost
- Digital Marketing: Promoted the business in different channels, including WeChat, Xiaohongshu, and Instagram, resulting in the acquisition of 150 new customers through targeted advertising
Marketing Intern
LeafPak Company
06.2020 - 08.2023
- Business Strategy: Assisted managers and executives to devise long-term and short-term business strategies, including developing biodegradable food packaging, implementing oversea logistics, and providing customizing option for the product
- Brand Advocacy: Designed 4 different infographics, brand logo using Canva, and company's official website in Wix with West Source Social TEAM to advocate the brand and attract the visibility of company product, which increased exposure by 35% and click-through rate by 30%
- Social Media Campaign: Conducted social media campaigns across WhatsApp and WeChat channels with Agency by aligning goals and monitoring campaign performance under customer sentiment dimensions using traffic metrics and engagement metrics
- Marketing Analysis: Conducted market research and a SWOT analysis to support vital business decisions to propose corresponding market expansion strategy, resulting in 10% revenue growth for the company
Customer Relations Intern/ Operation Intern
BVLGARI HOTEL SHANGHAI
06.2021 - 08.2022
- Customer Relations: Elevated guest satisfaction by 20% and enhanced the Bulgari brand reputation through the implementation of a personalized service protocol and managing guest reservations through Opera
- Operation Management: Collaborated cross-functionally to optimize the process in framework, streamlining communication procedures, documenting operational workflows, and preparing daily report, resulting in increase the efficiency by 20%
Education
Master of Science - Hospitality
CORNELL UNIVERSITY
Ithaca, NY12.2023
Bachelor of Science - Hospitality Management; Minor in Business
THE OHIO STATE UNIVERSITY
Columbus, OH12.2021
Interests
Timeline
Launch Partner
Cyber Kitchen LLC
01.2024 - 07.2024
Customer Relations Intern/ Operation Intern
BVLGARI HOTEL SHANGHAI
06.2021 - 08.2022
Marketing Intern
LeafPak Company
06.2020 - 08.2023
Master of Science - Hospitality
CORNELL UNIVERSITY
Bachelor of Science - Hospitality Management; Minor in Business
THE OHIO STATE UNIVERSITY
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