Social Media & Affiliate Marketing Manager with 7+ years of experience helping brands and creators grow authentic audiences, build six-figure revenue streams, and turn digital spaces into experiences. Skilled in crafting cohesive brand stories across platforms through visuals, influencer campaigns, and trend-driven content. Passionate about storytelling, community, and creativity that connects and converts.
• Built social media presence from scratch; grew combined audience to 180K+ followers across Facebook and Instagram in 1.5 years
• Generated six-figure revenue in the first year across multiple affiliate platforms, including Amazon Influencer Program, Creator Connections, Mavely, and Walmart Affiliate Platform
• Manage affiliate platforms: Amazon Influencer Program, Creator Connections, Mavely, and Walmart Affiliate Platform
• Conduct trend and product research to optimize promotions and drive conversions
• Build relationships with creators and influencers to maintain authentic campaigns
• Create, edit, and post engaging content across social media platforms
• Develop and execute marketing campaigns to increase engagement, reach, and conversions
• Design graphics, videos, and digital assets aligned with brand goals
• Launched the company’s first-ever social media department, managing a team of three
• Managed, scheduled, and created content across 5 social media accounts, including YouTube, LinkedIn, Twitter (X), Instagram, and TikTok
• Designed and executed multi-platform content strategies to boost brand awareness, engagement, and growth
• Created weekly social media calendars to maintain consistent brand messaging and audience engagement
• Developed and produced high-quality written, visual, and multimedia content (text, images, video, GIFs, memes) aligned with brand goals
• Created and implemented end-to-end campaigns, including influencer partnerships, to drive engagement and revenue
• Conducted industry and competitor research, tracked analytics, and optimized content for SEO and performance metrics
• Maintained a consistent brand voice and image while growing social media presence across platforms
• Managed 8 social media accounts across two companies, creating, scheduling, and posting content to drive audience engagement and brand visibility
• Built and maintained Shopify websites, including product uploads, marketing campaigns, and all website photography
• Produced and edited all website photography, videography, graphics, templates, and digital assets for online and social media use
• Designed marketing materials using Canva and Adobe Creative Suite, ensuring cohesive brand presentation
• Developed and executed creative content strategies to engage target audiences, support brand growth, and drive sales
• Provided executive support including calendar management, communications, and administrative tasks
• Combined personal styling and social media expertise to drive $500K+ in sales in my first 3 months and over $1M in the first year. Contributing to the store’s recognition as one of the top-performing locations in the country.
• Created and executed visual merchandising displays and in-store campaigns aligned with seasonal trends and brand storytelling.
• Developed social media content that showcased new collections, client styling sessions, and in-store events boosting brand engagement and traffic.
• Built lasting client relationships through personalized styling consultations and wardrobe planning, increasing retention and repeat purchases.
• Partnered with influencers and brand ambassadors to amplify store visibility and enhance the Johnny Was customer experience both online and in-store.
• Assisted in building the brand’s social media presence, helping establish its voice and aesthetic across platforms
• Connected the company with influencers to develop partnerships and campaigns that increased brand visibility
• Created content calendars and coordinated posts to maintain a consistent and engaging social media schedule
• Produced graphics and multimedia content to align with seasonal campaigns and brand guidelines
• Supported campaign reporting and engagement analysis to inform strategy improvements
• Joined an early-stage startup helping connect brands with creators through a social commerce platform and automated influencer campaigns
• Coordinated creator and influencer partnerships to develop content that scaled brand reach and engagement
• Produced and scheduled multimedia content (videos, stories, and social posts) aligned with brand campaigns and video-driven shopping formats
• Created graphics, stories, and video content for Instagram, TikTok, and Facebook to support ongoing campaigns
• Collaborated with stylists, photographers, and creators to maintain cohesive, high-quality brand imagery
• Utilized scheduling and analytics tools to track performance, optimize posting strategy, and improve campaign effectiveness