Zoe Carroll
Spring,TX
Overview
10
10
years of professional experience
1
1
Certification
Work History
Demand Generation Strategist
Ping Identity Corporation
Houston
03.2021 - Current
- Plan webinars and virtual events from scoping of vendors to execution day-of
- Manage budget and spend for all digital activities, including facilitation of contracts
- Tracked and reported on funnel progression of leads and opportunities created by digital tactics
- Generated over $25M in pipeline across digital tactics in 2024
- Engaged in continuous process improvement efforts that led to more efficient workflows saving both time and resources.
- Communicated all digital activities to Field Teams via event briefs, slides, and email
- Maintained relationships with vendors and stayed in communication with any updates
Event Specialist
Ping Identity Corporation
Denver
02.2019 - 03.2021
- Coordinate trade shows and assist in planning large company events
- Collaborate with Channel partners to organize mutually beneficial events
- Report on event successes to leadership: event registration vs attendance, opportunities, and pipeline creation
- Organize vendors and manage contracts and payments
- Manage on-site staff remotely to facilitate events
- Organize and coordinate private meeting matrix for large trade shows (over 100 meetings/show)
- Collaborate with vendors to create innovative giveaways related to theme of booth space
- Facilitate direct mail to customers: manage inventory, shipping, record spending of departments
Event Management Intern
Ping Identity Corporation
Denver
05.2018 - 08.2018
- Create an internal corporate risk management plan for Identiverse
- Assist with planning Identiverse, and all parties associated with conference
- Organize and coordinate private executive meeting matrix for all departments (50 Meetings)
- Collaborate with vendors to create innovative giveaways and realistic event timelines
- Scrub lead lists from events and upload to SalesForce for sales follow-up and engagement
- Create database of campaign reports in SalesForce to track customer data and engagement
Supervisor
Indiana Memorial Union Catering Company
08.2015 - 05.2018
- Supervise the execution and day-of coordination of over 600 unique events over 4 years
- Analyze and interpret banquet event order to assess inventory and make appropriate staffing recommendations
- Conceptualize clients’ vision, convey to staff of 1-10 servers, and delegate tasks to the servers to ensure high quality experience to clients
- Coordinate a variety events, varying in size from a 10 guest wedding, to a 600 guest banquet
- Use creative problem-solving when necessary to maintain high service standards
- Train new employees on standards and processes
Education
Bachelor of Science - Tourism, Hospitality, and Event Management
Indiana University, School of Public Health
Bloomington, Indiana05.2018
Certification
- CEPS - Certified Event Planning Specialist
Timeline
Demand Generation Strategist
Ping Identity Corporation
03.2021 - Current
Event Specialist
Ping Identity Corporation
02.2019 - 03.2021
Event Management Intern
Ping Identity Corporation
05.2018 - 08.2018
Supervisor
Indiana Memorial Union Catering Company
08.2015 - 05.2018
Bachelor of Science - Tourism, Hospitality, and Event Management
Indiana University, School of Public Health