Zoe Johnson
Summary
Creative marketing professional with expertise in event planning and content creation, demonstrating success in enhancing audience engagement through strategic brand experiences. Proven ability to manage trade shows and cross-functional campaigns, delivering seamless execution and measurable results. Skilled in coordinating projects that boost brand visibility across on-site and social media platforms.
Overview
5
5
years of professional experience
Work History
Brand Engagement Activation Team (Part Time)
BeatBox Beverage
, WI
07.2025 - Current
- Represent BeatBox as brand ambassador at events, festivals, and sponsorship activations.
- Manage operations for booth and event setup, facilitate attendee engagement, and promote brand presence.
- Report sales metrics and post-event consumer insights to evaluate marketing impact and brand visibility.
Inside Account Executive
American Printing Company
Madison, WI
08.2024 - Current
- Cultivate and maintain strong client relationships with a consultative sales approach.
- Serve as the primary client contact, ensuring satisfaction through proactive communication.
- Manage workflow across production, scheduling, and mailing to deliver seamless projects.
- Represent the company at networking events, promoting services, and generating new leads.
PR, Social Media & Content Account Executive
Hiebing
Madison, WI
04.2023 - 07.2024
- Led campaigns integrating PR, social media, and content marketing strategies.
- Developed and managed monthly social media calendars, engagement, and analytics using Sprout Social.
- Built media lists, drafted pitches and press releases, and tracked earned media placements
- Collaborated with cross-functional teams to execute client campaigns from concept to reporting.
Marketing Specialist
WILO USA LLC
Cedarburg, WI
04.2021 - 04.2023
- Executed corporate sponsorships, trade show management, and employee events, including HQ grand opening.
- Developed social media strategies for all 5 company brands, increasing following by 20% across LinkedIn, Facebook, and Twitter.
- Created digital content for website, Constant Contact campaigns, and BrightSign signage.
- Coordinated logistics with vendors, sales teams, and customers to support marketing initiatives effectively.
Education
Business Skills Badge Program -
Graduate School of Management
Lake Forest, IL06.2020
Bachelor of Arts - Marketing & Strategic Communications
Lake Forest College
Lake Forest, IL05.2020
Skills
- Brand activation and market analysis
- Project management
- Social media marketing
- Client relationship management
- Content creation
- Communication skills
- Event planning
LEADERSHIP
Event Committee Member – Cedarburg Chamber of Commerce, Cedarburg, WI | 03/2021 to 04/2023
• Supported event planning and coordination to drive community and business engagement across Cedarburg.
Student Programming Board – Lake Forest College | 09/2017 to 05/2019
• Directed social media strategy for SPB's Facebook, Twitter, and Instagram, increasing engagement by 15% while planning and promoting campus-wide events.
Forester Guide, New Student Orientation Leader – Lake Forest College | 08/2018 to 05/2020
• Welcomed and mentored incoming students to ease their transition into college life and campus culture.
Student Ambassador, Office of Admissions – Lake Forest College | 09/2018 – 05/2020
• Represented the college in tours and events, assisting prospective students and families throughout the admissions process.
Delta Gamma Fraternity (Eta Mu Chapter) – Member (09/2016 to 12/2018); VP Member Education (12/2017 to 12/2018)
• Oversaw scholarship and new-member programs as part of the Chapter Management Team.
Fellowship of Christian Athletes – Member (09/2016 to 05/2020); Secretary (12/2017 to 05/2020)
• Recorded meeting minutes and managed communications to ensure consistent member engagement.
American Marketing Association – Member | 09/2017 to 05/2020
Women in Business – Member | 09/2017 to 05/2020
INTERNSHIP EXPERIENCE
Marketing Intern – WILO USA LLC, Cedarburg, WI | 10/2020 to 04/2021
• Rebranded company newsletter and produced digital marketing content using Canva and Constant Contact to enhance engagement with employees and customers.
Admissions Marketing Intern – Lake Forest College | 09/2019 to 12/2019
• Created digital content for social media and supported marketing campaigns to increase student enrollment.
Marketing Intern – BUNDLAR, Chicago, IL | 01/2019 to 05/2019
• Supported marketing initiatives through social media management, email campaigns, AR/VR meetups, and CRM organization in HubSpot.
Marketing Intern – EVENTup, Chicago, IL | 05/2018 to 07/2018
• Assisted the sales team with market research, competitive analysis, and Salesforce database management for event venue listings.
Marketing Intern – Henke & Associates, Cedarburg, WI | 01/2016 to 06/2016
• Conducted client marketing research, competitor analysis, and launched a social media campaign for HeartSafe Wisconsin.
Timeline
Brand Engagement Activation Team (Part Time)
BeatBox Beverage
07.2025 - Current
Inside Account Executive
American Printing Company
08.2024 - Current
PR, Social Media & Content Account Executive
Hiebing
04.2023 - 07.2024
Marketing Specialist
WILO USA LLC
04.2021 - 04.2023
Business Skills Badge Program -
Graduate School of Management
Bachelor of Arts - Marketing & Strategic Communications
Lake Forest College