Summary
Overview
Work History
Education
Skills
SELECT BOARD-LEVEL HIGHLIGHTS
TESTIMONIALS
Timeline
20
Zoe Krislock

Zoe Krislock

Waco,TX

Summary

Visionary, globally experienced executive with a 25+ year track record leading strategy, operations, and transformative growth for iconic retail, apparel, beauty, and lifestyle brands across North America, Europe, and Asia. Known for translating founder vision and investor expectations into scalable, profitable business models with strong brand identity and customer loyalty. Recognized for board-level acumen in navigating high-stakes business decisions, leading organizational change, and building omnichannel and direct-to-consumer (DTC) platforms that deliver sustainable growth. Brings significant experience in IPO preparation, corporate governance, CPG expansion, and ESG-forward labor strategies.

Overview

21
21
years of professional experience

Work History

President

Magnolia
01.2024 - Current
  • Recruited by the founders to scale a nationally loved lifestyle brand and successfully evolve a founder-led startup into a structured, high-growth enterprise.
  • Lead the company’s strategic direction and growth plan across five diversified revenue streams: retail. real estate, food & beverage, partnerships, and media & production.
  • Charged with building a path to grow the business from $120M to $500M in annual revenue, aligning operations with a long-term investment horizon.
  • Oversee enterprise-wide integration of omnichannel strategy, operational efficiency, and leadership structure while honoring the integrity of the founding vision and brand ethos.
  • Partner directly with ownership, board stakeholders, and senior leaders to set a corporate strategy rooted in innovation, scale, and customer-centered growth.

President & CEO

MiniLuxe, Inc
01.2018 - 01.2023
  • Led the company through a critical period of growth, transformation, and a public listing.
  • Spearheaded strategic planning and investor alignment; successfully took the company public on the TSX Venture Exchange (TSXV).
  • Incrreased revenue 60% and diversified the model through strategic expansion and mobile service innovation.
  • Positioned the company as a category innovator with ESG-forward strategies including non-toxic products and a fair-wage labor model.


Vice President, North America & International Markets

Nike, Inc.
01.2004 - 01.2018
  • Held progressive leadership roles in Nike’s DTC, factory, and regional divisions across Canada, Central U.S., Western Europe, and China.
  • Managed a $3B business unit and over 16,000 employees across 236 stores in North and introduced retail innovation concepts in urban markets (e.g., City and Community Stores).America.
  • Designed Nike's first profitable retail turnaround in Western Europe after four years of losses.
  • Scaled Nike's DTC Omni-channel model in China.
  • Consistently overachieved growth targets across three continents through team development, strategic real estate planning, and brand alignment.

Education

Bachelor of Arts - Advertising

San Jose State University
San Jose, CA
05.1986

Skills

  • Public & Private Company Leadership
  • Retail & Consumer Products Strategy
  • Brand Expansion & Transformation
  • Corporate Governance & Board Relations
  • DTC & Omnichannel Retail Models
  • IPO, M&A, and Investor Relations
  • Market Entry & International Expansion
  • ESG Strategy Ethical Labor Models
  • Succession Planning & Team Scaling
  • Real Estate & Store Portfolio Strategy
  • Integrity and ethics
  • Leadership team building
  • Organizational leadership
  • Strategic planning
  • Operational excellence
  • Revenue growth

SELECT BOARD-LEVEL HIGHLIGHTS

  • Led Magnolia’s strategic transformation to scale a beloved founder brand into a high-growth, diversified enterprise.
  • Took MiniLuxe public on the Canadian TSX Venture Exchange, with full audit, investor, and board preparation.
  • Built Nike’s global DTC structure, driving consistent year-over-year growth in Greater China, Western Europe, and North America.
  • Championed ESG-forward business models and innovated retail concepts in both soft goods and service-based retail.

TESTIMONIALS

  • “Zoe continually creates, executes, and optimizes retail growth strategies. She is a true visionary.” — SVP Real Estate, Luxottica
  • “She creates a vision and leads teams to successful execution. Zoe adapts with ease to business climates.” — President, Wolverine

Timeline

President

Magnolia
01.2024 - Current

President & CEO

MiniLuxe, Inc
01.2018 - 01.2023

Vice President, North America & International Markets

Nike, Inc.
01.2004 - 01.2018

Bachelor of Arts - Advertising

San Jose State University

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