Zoe Leibovitch
Summary
Creative Copywriter offering over six years' experience creating impactful, fresh and innovative content. I'm performance-minded with a knack for disruptive storytelling and a keen eye for detail.
Overview
5
5
years of professional experience
Work History
Lead Creative Producer & Writer
Teton Gravity Research
01.2023 - 05.2024
- Managed and produced weekly global marketing campaigns.
- Wrote and edited video scripts, social media content, web copy, and partnership material.
- Responsible for developing and managing brand guidelines, ensuring a consistent voice across all channels.
- Crafted short-format blog posts and culture articles for web.
Lead Script Writer
Profluence, Inc.
03.2022 - 12.2023
- Led creative direction for Snapchat channels Filthy Rich and Ballers
- Developed, researched, and scripted engaging 3-minute Snapchat episodic content that garnered over 50 million unique impressions and attracted a subscriber base of over 3 million.
Creative Producer & Senior Copywriter
Power Digital Marketing
10.2021 - 01.2023
- Executed creative strategy and commercial production for marquee clients such as TRX, Onnit, Goop, WP Engine, Pivo, and Proven Skincare.
- Managed creative production of performance marketing digital advertisements including FB/IG videos, Youtube, audio, CTV, and web platforms
- Implemented and executed the entire creative process including ideation, storyboarding, scripting, casting, and post-production for a variety of projects.
- Exceeded client KPI goals by up to 30%
- Coordinated and supervised on-set creative production for major clients' branded content.
- Conducted A/B tests on creative ad set iterations to maximize performance of top videos.
- Managed and revised creative copy for various clients
Content Writer
Various Publications
01.2021 - 08.2021
- Created and optimized engaging online articles with SEO best practices, reaching a combined readership of 70,000+.
- Collaborated with publication brand partners to create engaging partnership copy and branded content on various platforms
- Developed content for print, O&O digital sites, and various social platforms such as IG, Facebook, Twitter, LinkedIn, and TikTok.
- Major publications include: Climbing Magazine, Teton Gravity Research, Rock and Ice, CBJ
Marketing & Event Manager
The Spot
05.2019 - 05.2020
- Organized and managed large-scale events with over 1,000 attendees at various locations. Oversaw the complete process of photo/video content production, from capturing footage to delivering it on end-platforms.
- Cultivated and expanded both current connections and new collaborations with brands and athletes.
- Managed marketing strategy and created various communication materials such as campaign materials, web and mobile copy, creative briefs, and mass emails.
Education
Bachelor of Science - Marketing
Leeds School of Business At University of Colorado
05.2019
Bachelor of Science - International Business
University of Sydney
Sydney, NSW, Australia06.2018
Skills
- Creative — WordPress, HTML, Adobe Creative
Suite, LucidLink, DropBox, Figma, Milanote - Marketing & Management — Google Analytics, FB Ads
- Manager SEO, SEM; SMM/PM tools — Asana, Canva, Later, and Hootsuite
Accomplishments
- Brand Ambassador representing Prana, August 2023 - Present
- Athlete representing Evolv Sports USA and Organic Climbing, Spring 2014 - 2021
Timeline
Lead Creative Producer & Writer
Teton Gravity Research
01.2023 - 05.2024
Lead Script Writer
Profluence, Inc.
03.2022 - 12.2023
Creative Producer & Senior Copywriter
Power Digital Marketing
10.2021 - 01.2023
Content Writer
Various Publications
01.2021 - 08.2021
Marketing & Event Manager
The Spot
05.2019 - 05.2020
Bachelor of Science - Marketing
Leeds School of Business At University of Colorado
Bachelor of Science - International Business
University of Sydney
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