Zoe So
Queens
Summary
Revenue-focused Account Manager ranked Top 10 of 240 in KPI performance, specializing in account growth, client retention, revenue forecasting, and strategic partnership development. Proven track record in churn reduction, upselling, cross-selling, contract negotiation, and territory expansion. Strong background in data-driven decision making, financial analysis, performance metrics, and CRM optimization. Bilingual in Mandarin, Cantonese, and English.
Overview
4
4
years of professional experience
Work History
Account Manager (Bilingual, Mandarin & English)
Uber Technologies, Inc.
New York
04.2024 - Current
- Ranked Top 10 of 240 Account Managers for 10 consecutive months based on revenue growth, retention, and churn KPIs.
- Managed $2M portfolio of 180+ SMB accounts, driving 73% average revenue lift through consultative upselling and strategic account planning.
- Reduced churn rate to 0.8%, outperforming national benchmarks and increasing Net Revenue Retention (NRR).
- Closed 12 exclusive partnership agreements through structured negotiation and executive-level stakeholder engagement.
- Conducted monthly revenue forecasting, pipeline analysis, and performance reporting using CRM and internal analytics tools.
- Collaborated cross-functionally with Marketing and Operations to launch targeted campaigns, driving customer acquisition and platform adoption.
- Implemented account health scoring and retention strategies to proactively mitigate risk and improve lifecycle value.
Account Executive (North East)
Vitasoy North America
Toronto
11.2022 - 04.2024
- Led East Coast territory expansion strategy, increasing annual revenue by 12% YoY.
- Negotiated trade agreements and pricing structures, improving sell-through rates by 24% and strengthening margin performance.
- Strengthened strategic partnerships with key distributors across multiple states, expanding market penetration and brand visibility.
- Delivered monthly revenue forecasts, financial reports, and performance dashboards to senior stakeholders.
- Oversaw trade promotion budget planning and ROI analysis to maximize marketing spend efficiency.
- Managed distributor network operations, optimizing supply chain flow and reducing inventory inefficiencies.
E-commerce Marketing Manager
Most Wanted USA
Long Island City
10.2021 - 11.2022
- Launched and scaled multi-channel e-commerce strategy (Shopify, Faire, FashionGo, Tundra), driving 300% YoY revenue growth.
- Independently built and scaled FashionGo storefront to $6K+ monthly recurring revenue through marketplace optimization and product positioning.
- Built affiliate acquisition campaigns leveraging Google Analytics and conversion data to optimize CAC and improve ROI.
- Developed quarterly product roadmap and go-to-market strategy to sustain long-term revenue growth and market expansion.
Education
B.S. - Nutrition & Dietetics
Queens College
01.2021
Skills
- Revenue Growth
- Client Retention
- Net Revenue Retention (NRR)
- Churn Mitigation
- Executive Stakeholder Management
- Contract Negotiation
- Territory Management
- Sales Forecasting
- Pipeline Management
- Business Analysis
- KPI Tracking
- Cross-Functional Collaboration
- Strategic Partnerships
- CRM (Salesforce, Gainsight)
- Data Analytics
- Pricing Strategy
Professional Highlights
- Ranked Top 10 of 240 AMs at Uber for revenue growth in Q4 2025
- Managed portfolio of 180+ partners, driving a 73% average revenue lift in 2025
- Spearheaded East Coast expansion at Vitasoy, +12% YoY revenue in 2023
- Launched 4-channel e-commerce presence, generating $30K+/month in 2022
Timeline
Account Manager (Bilingual, Mandarin & English)
Uber Technologies, Inc.
04.2024 - Current
Account Executive (North East)
Vitasoy North America
11.2022 - 04.2024
E-commerce Marketing Manager
Most Wanted USA
10.2021 - 11.2022
B.S. - Nutrition & Dietetics
Queens College