Summary
Overview
Work History
Education
Skills
Personal Information
Accomplishments
Timeline
Generic

Zoe (Ziwei) Zhang

Richardson,TX

Summary

CRM-focused Marketing Analyst with 6 years of experience using data-driven insights to strengthen customer relationships, enhance retention, and drive business growth. Skilled in analyzing consumer behavior, segmenting customer bases, and planning targeted campaigns across multiple channels. Strong attention to detail and a proactive approach ensure optimized performance and measurable marketing results. Strong work ethic and attention to detail ensure high-quality results.

Overview

10
10
years of professional experience

Work History

Sales & Market Strategy Specialist

Happy Distro
Richardson, Texas
09.2024 - Current
  • Consistently ranked as the top sales performer;
  • Successfully revitalized slow-moving products, improving inventory turnover and market demand;
  • Played a key role in launching new products, helping them gain initial market traction through tailored sales strategies;
  • Conducted market research across various demographics to identify sales opportunities and customer needs in the vaping industry.
  • Developed and implemented data-driven sales strategies and promotions to expand client base and increase revenue.
  • Analyzed customer buying behavior, brand loyalty, and competitor pricing to guide product positioning and pricing strategies.
  • Tracked key sales metrics, prepared weekly& monthly reports, and presented actionable insights to the leadership team.
  • Maintained strong client relationships through daily communication and account support.

Marketing Analyst

Golden Qi Holding LLC
05.2023 - 08.2024
  • Participate in ongoing professional development opportunities to stay current on best practices within the field of marketing analytics.
  • Follow up the projects invested or purchased by the company, collect data and form reports.
  • Design and execute email marketing campaigns.
  • Analyze and reporting on website performance across different channels.
  • Determine the campaign ROI.
  • Summarize and analyze data, prepare reports of findings, illustrating data graphically.

Marketing Specialist

Yunnan Metropolitan Construction Investment Group Co., Ltd
10.2015 - 08.2017
  • Facilitated international exhibition events, promoting real estate projects successfully.
  • Increased event attendance through development and implementation of strategic marketing campaigns.
  • Managed customer relationship efforts using CRM system to optimize engagements.
  • Assisted with marketing data analysis to inform decision-making processes.

Marketing Analyst, Assistant to Marketing Manager

Moonlight Medical Supplies & Equipment LLC
6 2020 - 6 2021
  • Helped with developing the website, product designs and all related marketing campaigns.
  • Conducted marketing research and client data analysis.
  • Developed strong working relationships with internal stakeholders and external vendors to ensure seamless execution of marketing initiatives.
  • Translated data from reports into actionable recommendations and dashboards.
  • Facilitated community engagement activities, donated PPE supplies to first responders.
  • Assisted with government bidding projects and stakeholder relationship management.
  • Improved marketing campaign effectiveness by conducting thorough data analysis and identifying key performance indicators.

Education

MBA - Marketing

Dallas Baptist University
Dallas, Texas
03.2019

MBA - Marketing

Christ’s College Taipei
Taipei, Taiwan
09.2018

Bachelor of Business Management, Accounting -

Yunnan Normal University Business School
Yunnan, China

Skills

  • Bilingual communication: Mandarin and English
  • Data analysis and visualization
  • Advanced MS Office proficiency
  • Marketing analytics and strategy
  • Creative direction and project management
  • Customer segmentation and relationship management

Personal Information

Title: Data Analyst, Assistant

Accomplishments

  • Received Excellent Employee Award in 2016
  • Best Marketing Employee Award in 2017

Timeline

Sales & Market Strategy Specialist

Happy Distro
09.2024 - Current

Marketing Analyst

Golden Qi Holding LLC
05.2023 - 08.2024

Marketing Specialist

Yunnan Metropolitan Construction Investment Group Co., Ltd
10.2015 - 08.2017

Marketing Analyst, Assistant to Marketing Manager

Moonlight Medical Supplies & Equipment LLC
6 2020 - 6 2021

MBA - Marketing

Dallas Baptist University

MBA - Marketing

Christ’s College Taipei

Bachelor of Business Management, Accounting -

Yunnan Normal University Business School

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