Zoulficar Ghandour
Brand Manager
Summary
Results-driven Brand Manager develops and implements successful marketing plans and brand strategies. Utilizes customer insights to develop creative strategies that drive customer loyalty and brand recognition. Dedicated and professional with a history of meeting company goals utilizing consistent and organized practices. Skilled in working under pressure and adapting to new situations and challenges to best enhance the organizational brand.
Overview
10
10
years of professional experience
Work History
Brand Manager
Koton Brand, FRC Franchise Retail Concept
1 2023 - Current
- Led brand management efforts for Koton within FRC, oversaw strategic planning, marketing budgeting, and sales forecasting
- Built and maintained strong relationships with retail partners and key stakeholders to ensure brand visibility and compliance with brand guidelines
- Conducted market research and competitor analysis to identify opportunities and threats
- Provided cross-functional and commercial leadership to drive brand growth and profitability
- Collaborated with various departments including IT, HR, and Operations to ensure alignment and efficiency in company-wide initiatives
- Managed marketing budget to optimize spending and maximize ROI
- Set yearly commercial calendar with monthly events and prepared marketing plans and promotions accordingly
- Interviewed Store Managers, Visual merchandisers and assistant brand manager
- Designed checklists to streamline operational processes (Manager checklist, Sales checklist, and VM checklist).
Assistant Brand Manager
Koton Brand, FRC Franchise Retail Concept
10.2022 - 01.2023
- Prepared OTB files and selecting Koton collection all departments (Women, Men, and Kids with multiple sub-departments)
- Conducted data entry, consolidated all ordered items for each season in one master file, followed up on delivery schedule with Turkish team and cancellation percentage by department
- Followed up on costs differences between submitted orders and delivered shipments invoices
- Pricing shipments and executing Sale files based on Sell-Out figures
- Assisted in developing and executing marketing campaigns and promotional activities to increase brand awareness and drive sales in retail stores
- Collaborated with visual merchandisers to ensure that brand guidelines are implemented effectively in retail spaces, including window displays, in-store signage, and product placement
- Monitored product performance in retail outlets
- Conducted market research and analyzed consumer trends to identify opportunities for brand growth and development within retail sector
- Monitored competitor activities and promotions within retail landscape, and provided insights to brand management team to maintain competitive edge
- Built and maintained strong relationships with retail partners and key stakeholders to ensure brand visibility and compliance with brand guidelines
- Provided support to sales team by developing sales tools and materials, conducting product training sessions for retail staff, and assisting with retail-specific promotions or events
- Assisted in managing brand marketing budget for retail initiatives, tracking expenses, and ensuring cost-effective allocation of resources
- Worked closely with cross-functional teams such as marketing, sales, product development, and operations to align retail brand strategies with overall business objectives.
Store Manager
Mike Sport Retail Company
01.2014 - 01.2019
- Managed day-to-day operations of store, including sales, inventory management, and customer service
- Supervised, trained and assisted employees like Sales Representatives and Retail Store Clerks in customer service, store maintenance and product promotions
- Developed and maintained schedule for employees and promotions centered on holiday sales and other cycles
- Seek ways to better promote store, product line and service within store
- Maintained proper inventory levels, ensured stocking, implemented purchasing plans and maintain contact with suppliers to ensure maximum efficiency in meeting sales goals
- Implemented cross-training of employees and Assistant Managers to maintain productivity at all times
- Ensured store remains clean and presentable at all times
- Trained as needed to ensure adequate personnel is on hand to provide outstanding customer service.
Education
MBA - Diesel Mechanics
Ajaltoun Technical School
04.2001 -
Skills
Computer Proficiency
Team Leadership
Marketing Strategy
Sales Management
Cross-Departmental Collaboration
Employee Development
Retail Operations Management
Data Analysis
Computer Proficiency
Active Listening
Campaign Planning
Staff Management
Decision-Making
Computer Proficiency
Accomplishments
- Successfully opened 4 out of 6 new stores for Koton operations and assisted in planning 10 store openings for other brands.
- Proposed and implemented strategies to transition pricing strategy from LBP to USD, safeguarding margins and protecting gross profit.
- Achieved milestones including creating a new salary scheme for the company based on personal commission, and scouting and allocating a new location for Koton flagship pilot shop.
Timeline
Assistant Brand Manager
Koton Brand, FRC Franchise Retail Concept
10.2022 - 01.2023
Store Manager
Mike Sport Retail Company
01.2014 - 01.2019
MBA - Diesel Mechanics
Ajaltoun Technical School
04.2001 -
Brand Manager
Koton Brand, FRC Franchise Retail Concept
1 2023 - Current