B2B Sales leader and digitalization evangelist. Helping customers to adopt digital technologies for Process Simulation, Plant & Automation Design, and Operations Intelligence. Houston, Texas, United States. +25 years' experience working with different software solutions for Simulation, Engineering, Construction and Operations. Drawing upon my comprehensive proficiency in managing software enterprises spanning diverse sectors, I specialize in process simulation (both steady state and dynamic), CAE (Computer-Aided Engineering) for plant design, as well as the implementation of AI/ML solutions for predictive equipment failure analysis, and cutting-edge VR/AR/XR technologies. My primary focus lies within industries including Oil & Gas, Energy, Chemicals, Food & Beverage, and Life Sciences. My current role encompasses a wide range of responsibilities, including strategic planning and defining go-to-market strategies, managing sales & pre-sales team, demand generation, inside sales, marketing, and ensuring customer success. I am deeply committed to fostering business sustainability and growth. I have a proven track record of successfully closing multi-million-dollar projects in both South and North America. These projects involve assisting customers in accelerating their digital initiatives, ultimately generating tangible and substantial business value. Sophisticated sales techniques based on Challenger Sales from Gartner / CEB. I hold a Bachelor's degree in Computer Science, a Master's degree in Computer Science, and a Master of Business Administration (MBA) title from one of Brazil's top business schools, where I received recognition for outstanding excellence among students.
Head of Sales for North America, responsible by Siemens Process
Automation So ware solutions for Simulation, Engineering and
Operations. Our portfolio includes gPROMS for Process Modeling,
COMOS for Engineering Design and PlantSight for Operational
Intelligence.
Managing a dedicated sales team providing support to clients across
diverse industries such as Oil & Gas, Chemicals, Life Sciences, Mining,
and Food & Beverage. Our overarching mission is to deliver cutting-edge
solutions that empower our clients to enhance their work ow e ciency
and tackle complex challenges. With our comprehensive consultancy
portfolio, we assist clients in prioritizing their needs and selecting the
most relevant technologies, ensuring that we deliver purpose-driven
solutions
Responsibilities comprised strategic planning and go to market for 3
major industries: O&G, Chemicals and Pharmaceuticals. Responsible by
a high caliber sales team (direct and indirect), pre-sales, customer
success, marketing and demand generation.
Main accomplishments:
As the leader of a cross-functional team comprising so ware engineers,
enterprise account executives, and technical sales engineers, my primary
responsibility is to spearhead the promotion, commercialization, and
implementation of so ware solutions in the eld of Computer-Aided
Design and Computer-Aided Engineering (CAD/CAE) for the process
industry. Our focus areas encompass Oil and Gas (O&G) as well as
Mining sectors.
Main responsibilities:
General Sales and P&L Management: Oversee all aspects of sales
operations and Pro t and Loss (P&L) management, ensuring the
achievement of revenue and profitability targets.
Sales Forecasting and Strategic Planning: Lead the development of sales
forecasts and the formulation of strategic plans to drive growth and
market expansion.
Go-to-Market Strategy: Develop and execute effective go-to-market
strategies tailored to the defined industries, ensuring the alignment of
sales and marketing efforts.
Business Alliances and Partner Management: Cultivate and nurture
partnerships and alliances that enhance our market presence and extend
our product/service offerings.
Executive Relationship Building: Foster relationships with C-level
executives and key stakeholders in major accounts to drive business
growth and secure long-term partnerships.
New Market Penetration: Define and implement strategies to penetrate
new industries, leveraging market research and insights to identify
opportunities for expansion.
Main accomplishments:
Successful Company Integration: Orchestrated the seamless integration
of our company into Siemens a er the acquisition, ensuring the
retention and onboarding of all employees.
Sales Training and Coaching: Implemented the Challenger
Methodology in sales training and coaching, equipping the sales
organization with the tools needed to excel in a challenging market, even
during a recession.
Go-to-Market Strategy: Formulated a comprehensive Go-to-Market
(G2M) strategy to strengthen various sales channels, effectively utilizing
the entire company sales force to promote our solutions.
Sales Organization Restructuring: Implemented a sales organization
restructuring initiative, incorporating the Challenger approach, which
led to a remarkable performance boost, with sales team performance
increasing by over 50%.
Merit Award - For outstanding excellence amongst students
Histórias de Sucesso Vol 1
Tennis player
Best student amongst MBA students - 2013