Zuany Geiger

• Driving strategic product alignment and future-state planning through the post-acquisition transition. Responsible for defining product requirements and ensuring continuity across critical customer-facing platforms.
• Lead product strategy, insights, and requirements development for transitioning UScellular platforms into T-Mobile's ecosystem.
• Partner across engineering, RF/network, operations, and marketing teams to ensure consistent data flow, logic, and customer experience across eligibility, coverage, and store locator platforms.
• Drive clarity in ambiguous environments by defining scope, documenting business needs, and building executive-ready recommendations.
• Support integration efforts with a focus on customer impact, operational efficiency, and platform reliability.

Product Leadership & Customer Platforms -

• Owned product vision and roadmaps for Home Internet Eligibility, Coverage Locator, and Store Finder, integrating Voice of Customer (VoC) insights to improve accuracy and ease of use.
• Designed logic, scoring, and data frameworks relied on by sales, care, digital teams, and UScellular retail stores.
• Partnered with RF Engineering to integrate network performance, capacity, and predictive modeling into customer-facing tools.
• Modernized platform infrastructure and optimized product lifecycle workflows, reducing manual work and accelerating deployment speed and operational efficiency.

AI/ML, Insights & Analytics Strategy -

• Delivered monthly 4G/5G KPI insights supporting 5M+ customers across 30M+ POPs, guiding network investment and customer experience strategy.
• Created dashboards, KPIs, and insights frameworks that informed forecasting, network strategy, and digital product decisions.
• Translated complex analytics into clear business recommendations for executive audiences.
• Introduced AI‑supported workflows for data normalization, address cleansing, and logic refinement.

Leadership & Cross‑Functional Execution -

• Scaled the analytics and product insights team from 6 to 15+, delivering 300+ strategic analytics and product insight projects annually, supporting enterprise priorities and accelerating decision-making.
• Managed $5M+ annual CAPEX/OPEX budgets, securing vendor agreements and driving 10%+ annual savings.
• Led enterprise initiatives improving alignment, simplifying processes, and increasing delivery speed in continuous improvement efforts
• Established data governance standards, implementing data quality checks, access controls, and stewardship practices to ensure accuracy, privacy compliance, and trust in enterprise-wide analytics platforms.
• Recognized for steady, empathetic leadership and strong operational rigor.

• Progressive Roles: Manager GIS Services, Analyst