Zubaira Ahmed

• Responsible for inventory and campaign management for a portfolio of 100+ campaigns per year across 2-3 sales pods (Direct & PG), with budgets ranging from $20,000 to $1MM in media. This included trafficking and QAing, reporting and billing, as well as making optimizations to ensure optimal performance against client KPIs, and post-campaign insights to better understand performance.
• Notable clients include:

- GSK: Managed over 12 per quarter campaigns totaling 70MM media impressions in 2022, increased to 6 more campaigns totaling 125MM media impressions in 2023, including a return campaign valued at $1MM. Campaigns required research studies on specific demo targets.

- Citibank: Managed a campaign in Q3 of 2023, client renewed campaigns in Q4 2023 and Q1 2024, including a campaign valued at more than $1MM. Campaigns required brand safety restrictions, viewability/fraud and demographic tracking, and brand lift studies.

• Created an organization system using Google Drive for sales pods which later became the process across all desks and campaign managers.
• Worked with an outsourced trafficking team and assisted in training and support of the Sales and Account Management teams regarding technical capabilities, complex client KPIs, and new ad products launching.
• Established strong relationships with clients through clear communication and consistent follow-ups, fostering long-term business partnerships.

• Trafficked and created reports for campaigns using Google Ad Manager and CS Reporting
• Kept track of delivery on active campaigns by updating the pacing sheet and optimized accordingly
• Created screenshot decks for desktop and mobile view of ads on active campaigns for clients
• Organized trafficking sheets with proper naming conventions and tags for campaign folders in Google Drive
• Streamlined day-to-day operations for improved efficiency, maintaining excellent communication with cross-functional teams.
• Ensured optimal delivery of online advertising campaigns, maintaining a high level of client satisfaction.

• Collaborated with the Sales, Programmatic, Publisher Relations, and Integrated Marketing teams to suggest appropriate product mix for each client’s budget, target audience, messaging and KPIs
• Responsible for execution and management of approximately 50 campaigns (Direct, programmatic, Facebook and YouTube TrueView) across multiple business units and ad products – monitoring inventory, trafficking, troubleshooting, optimization, and billing reconciliation
• Regularly assessed 1st & 3rd party reporting to ensure that campaigns are delivered in a timely fashion, that client/Defy benchmarks are met or exceeded, and that costs are minimized so as to maximize yield

• Responsible for banner & audio campaigns for 3 local radio and 1 national market using various ad servers (DFP, Ando Media, Triton CM3)
• Trafficked all creative advertisements for assigned markets and stations, including 3rd party served and custom ad units
• Pulled in-depth daily and weekly reports of campaign performance and status (Pacing reports, Missing Copy/Creative)
• Managed campaign performance on a daily basis and optimized pacing as needed to secure maximum ad revenue.