Zuleika Guerra- Benitez

• Lead the development and execution of brand strategies, communications, and public relations in alignment with Adventist HealthCare's goals, mission, vision, and values.
• Oversee and direct the daily operations of public relations, marketing, and communication for post-acute care service lines, including inpatient and outpatient rehabilitation, home care services, home health, and home assistance.
• Develop, edit, write, and approve materials for various audiences and communication channels, including community magazines, websites, radio, social media, direct mail, blog articles, employee newsletters, and other materials as needed.
• Create and manage comprehensive marketing campaigns from concept to analysis, encompassing print and digital ads, social media, and community events.

• Developed and implemented strategic marketing plans aligned with the organization's Community Health Needs Assessment Plan, mission, and vision.
• Collaborated with hospital leadership, community-based organizations, and employees to identify goals and success metrics.
• Championed diversity and inclusion initiatives, creating an inclusive environment that fostered creativity and innovation across various departments.
• Facilitated successful cross-functional collaborations for the completion of key projects, fostering strong working relationships among team members.

• Represented the marketing team at over 25 community events and meetings per month, building and strengthening key relationships, raising awareness of the hospital's clinical services, and creating additional partnership opportunities.
• Managed event planning and logistics, resulting in successful community relations and fundraising events that enhanced brand visibility.
• Proved successful working within tight deadlines and a fast-paced environment.
• Streamlined internal communication processes, leading to improved collaboration between departments for more efficient project completion.
• Designed and produced all marketing and communication materials, including print and digital advertisements, email communications, press releases, media advisories, social media graphics, brochures, and print and digital newsletters.

• Spearheaded the transformation of the web portal from an outdated intranet platform to a dynamic portal, enhancing communication flow to hospital employees and various service lines.
• Used strong analytical and problem-solving skills to develop effective solutions for challenging situations.
• Collaborated with consultants and third-party teams to complete a wide range of video projects.

● Managed projects relating to contracts, including but not limited to the renewal of all pertinent facility insurance policies, corporate fleet renewals, and Group Purchasing Organization Contracts, which affected the portfolio's purchasing power.

● Created a communications plan to facilitate the rollout of a new purchasing order platform to 40 facilities throughout the Northeast and for multiple internal departmental stakeholders.

• Launched Jamaica and Flushing Hospital's Social Media initiative on two platforms: Facebook & Twitter, which continued to grow a community of over 1000 followers organically with health-minded articles and content.
• Cultivated and grew relationships with local organizations to raise awareness of various healthcare issues based on the national health observances calendar with a focus on promoting the hospital's key services to the community.
• Received seasonal budget for advertising, negotiated ad pricing, and secured ad space with local and ethnic papers within the catchment area. Responsible for reconciling seasonal advertisement payments to local papers: processing invoices, tracking check requests, and liaising with account representatives on payment status.