Zuleisha Serrano Ruiz
Ocala,FL
Summary
"As a visual coordinator with a decade of experience, I specialize in creating compelling visual displays that enhance brand identity and drive customer engagement. My expertise includes window displays, in-store layouts, and merchandising strategies that boost sales and elevate the customer experience. I am skilled in collaborating with cross-functional teams to execute cohesive visual plans. Known for my creativity, attention to detail, and ability to meet tight deadlines, I am committed to delivering visually stunning and commercially successful results."
Overview
11
11
years of professional experience
Work History
Visual Merchandising Manager
Ashley Furniture Homestore
Ocala, Florida
02.2023 - Current
- Check in and unpackaged accessory merchandise and other product shipments in collaboration with the warehouse associate.
- Coordinate product tagging and furniture placement.
- Participate in bi-anual inventory process.
- Submit orders for tools and supplies as needed.
- Writing reports and checking emails.
- Developed and implemented visual merchandising strategies to optimize customer experience and improve sales.
- Assisted in the development of product placement plans for all departments within the store.
- Coordinated with buyers and designers to create attractive layouts that showcased current trends.
- Ensured compliance with safety regulations when setting up merchandise displays.
- Trained new staff members on visual merchandising principles and processes.
- Collaborated with cross-functional teams such as Marketing and Merchandising to develop innovative ideas for displays that would attract customers' attention.
- Attended trade shows and conferences related to visual merchandising; kept abreast of latest innovations and best practices.
- Documented daily activities including progress updates on projects being worked on by team members.
- Presented updated floor plans and design strategy to store management.
Visual Merchandising Coordinator
City Furniture
Orlando, Florida
03.2022 - 02.2023
- Create and maintain the visual presentation of the showroom by following company standards.
- Manage home accents (receiving,unpacking,and tagging accessories).
- Managing product flow, ensure merchandise and furniture in accordance with company standard.
- Maximize inventory productivity and maintain proper inventory level.
- Collaborate with all associates to ensure the success of the organization.
- Assisting with the visual team on special projects.
- Attended trade shows and conferences related to Visual Merchandising in order to stay up-to-date on industry trends.
- Built effective partner store relationships to improve customer satisfaction.
Assistant Visual Manager
Tillys retail
Orlando, Florida
01.2021 - 03.2022
- Manage and delegate various tasks to associates to optimize sales productivity and the overall customer experience.
- Support store manager in conducting staff meetings, planning, execution of inventory cycle counts, and loss prevention action plans.
- Partnered with management, planned, and led all brand and product related directives, including markdowns, and other promotional events, to ensure presentation in an effective manner, and signed according to guidelines.
- Coach, and support employees for effective completion of all selling and non-selling responsibilities.
- Shoe reports are part of our weekly targets to maximize financial goals.
- Visual presentation and merchandising according to directives and standards for sales floor and back room would be properly executed in a timely manner; continually reviewed to ensure clear and consistent execution and alignment to brand standards.
- On-line purchases, to have them packed, and sent out for delivery, would be paramount and part of the day-to-day mission.
- Transfers are part of the weekly routine.
- Coin, staples, hardware, and sign orders are also achieved regularly.
Visual Assistant Manager
Garage Clothing Store
Sunrise, Florida
12.2018 - 01.2021
- Execute all marketing, visual merchandising, and product management strategies, according to company standards.
- Ensured product management and replenishment.
- As a team, we would divide a day’s work into segments to reach financial goals.
- Walkthroughs would be conducted to analyze merchandise reports, evaluate product performance, and inventory.
- Partnered with stock associates, led, and organized the merchandise reception process to optimize product management.
- Accountable for achieving and surpassing store business targets, including sales, productivity measures, labor management, customer satisfaction, inventory shrinkage and other compliance measures.
- Motivate, coach, and mobilize the team through ongoing effective communication to achieve maximum performance and to optimize the shopping experience.
- Set challenging but obtainable goals with an emphasis on service, quality, and customer satisfaction, as well as financial performance.
- Exemplify the company vision, mission, values, and brand behaviors, always led by example.
- Effectively manage customer complaints in a timely and effective manner
Assistant Manager
Hot Topic
Key Biscayne, Florida
07.2013 - 06.2017
- Assisted in the development of operational strategies to ensure efficient and productive operations.
- Provided guidance and support to junior staff members on daily tasks, projects, and objectives.
- Conducted regular performance reviews for employees to identify areas of improvement.
- Managed customer service inquiries and complaints in a timely manner.
- Resolved conflicts between team members in an effective manner.
- Maintained up-to-date knowledge of company products and services.
- Organized training sessions for new hires to familiarize them with the workplace environment.
- Collaborated with management on developing strategic plans for achieving business goals.
- Created reports on sales trends, inventory levels, and financial data.
- Directed and led employees, supervising activities to drive productivity and efficiency.
- Completed thorough opening, closing and shift change functions to maintain operational standards each day.
- Delegated work to staff, setting priorities and goals.
- Recruited and trained new employees to meet job requirements.
- Held regular one-on-one meetings with employees to review performance and priorities and provide feedback.
Education
Some College (No Degree) -
College of Central Florida
Ocala, FLSkills
- Mannequin Styling
- Prop Sourcing
- Fixture selection
- Fashion Trend Analysis
- Sales monitoring
- Customer experience
- Retail Operations
- Space Planning
- Work Documentation
- Business Development
- Marketing
- Strategic Planning
- Sales management
- AS400 knowledge
- Bilingual in Spanish
- Team Leadership
- Negotiation
- Time Management
Timeline
Visual Merchandising Manager
Ashley Furniture Homestore
02.2023 - Current
Visual Merchandising Coordinator
City Furniture
03.2022 - 02.2023
Assistant Visual Manager
Tillys retail
01.2021 - 03.2022
Visual Assistant Manager
Garage Clothing Store
12.2018 - 01.2021
Assistant Manager
Hot Topic
07.2013 - 06.2017
Some College (No Degree) -
College of Central Florida