Versatile professional in Business Development and Editorial Management with a proven track record of driving revenue growth and enhancing brand image within the fashion industry. I possess a unique blend of business acumen and editorial expertise, enabling me to seamlessly bridge the gap between commercial objectives and compelling storytelling. Experienced in curating and executing visual concepts, I also bring a unique blend of business and creative flair to elevate brands and establish a strong market presence.
• Retail Management: Oversee the existing retail locations, ensuring they uphold the company's image, provide exceptional customer experiences, and meet sales targets
• Business Development: Identified and pursued opportunities to expand the brand's presence in the US market by establishing partnerships with department stores, online pure players, and high-end independent boutiques
• Relationship Building: Cultivate and maintain strong relationships with key stakeholders, buyers, and decision-makers in the fashion industry, leveraging existing connections to open doors and secure partnerships
• Market Analysis: Stay informed about market trends, competitor activities, and consumer preferences to develop strategic plans and marketing strategies that drive growth
• Sales and Revenue Growth: Developed and executed sales strategies to increase revenue and market share, closely monitoring performance and making necessary adjustments
• Travel: Traveled frequently across the country to meet with clients, attend trade shows, and explore new business opportunities
• Helped in styling shoots that were published in Glamour Magazine, Vogue Magazine
• Managing studio and closet, organizing deliveries, and work on jobs ranging from red carpet events, editorial
• Responsible for styling product to express compelling, dynamic storytelling
• Ensure that the product and stories articulate the essence of the brand and wardrobe concept
• Partner with Creative team to identify new ways to improve on-set efficiency
• Troubleshoot styling challenges on-set
• Suggest best practices and innovations in styling techniques and aesthetics
• Help maintain and organize supply and prop closets.
• Part of the creative team that produced publications and promotional materials, as well as creating content for the website and social media outlets.
• Styled and produced fashion editorials for publications and promotional materials
• Assisted with the coordination of photoshoots, Developed creative concepts for campaigns and promotions.
• Collaborate with other departments to ensure successful product launches and marketing initiatives
• Create trend reports and analyze customer feedback