Zurama Abreu

Managing two hotels in South Florida – 281-room airport hotel & 245-room Coral Gables property

• Developed and executed revenue strategies for both properties, optimizing pricing and maximizing profitability.
• Analyzed market trends and implemented dynamic pricing to drive occupancy and increase average daily rate.
• Collaborated with sales, marketing, and operations teams to align strategies and maintain competitive positioning in both markets.
• Led the successful brand conversion for the Coral Gables property, aligning strategies with new brand standards to enhance market positioning.
• Led forecasting and performance monitoring, utilizing data-driven insights to adjust strategies and achieve financial goals.

• Manage the room revenue of a new 242-room luxury hotel with a 60% group and 40% transient mix in the City of Coral Gables.
• Implemented effective pricing strategies and monitored market trends and inventory control measures, maximizing room revenue during periods of high demand using IDeaS revenue management system.
• Collaborated with sales and marketing teams to develop targeted campaigns for revenue growth based on hotel seasonality.
• Managed Expedia TravelAds with a ROAS of 32:1. Assisted in the implementation of the Front Office Upsell Program and Nor1, which represented an incremental $100,000 in rooms revenue.
• Identified new business opportunities through market research and competitive intelligence gathering techniques such as Business Travel using Agency360.
• Identified new business opportunities through travel programs such as Expedia VIP and led the full implementation of the program.
• Contributed to the implementation of American Express Fine Hotels & Resorts for Loews Coral Gables.
• Assisted in budget development processes, ensuring alignment with company-wide revenue goals and objectives.
• Lead presentations for hotel ownership and CEO of Loews Hotels & Co.
• Created customized reporting tools using PowerBi for senior management, providing crucial insights into rooms performance.
• Utilized advanced analytics tools to identify trends and inform strategic decision-making processes related to hospitality offerings such as CoStar and Demand360.
• Worked within core team to streamline business processes and internal controls, resulting in scalable and detailed set of procedures due to a new hotel opening.
• Updated group MAR's as new business goes to contract, and held daily business review meeting to analyze group business.
• Closely monitored group ceiling and allowed layering of groups based on transient demand.
• Evaluated and negotiated group and business travel contracts to procure favorable financial terms.
• Maximized profitability by identifying new revenue streams and business opportunities such as Resort Pass for Food & Beverage.
• Responsible for compiling and distributing monthly and 14 day forecasts to all hotel departments.
• Conducted weekly revenue meeting highlighting trends, identifying periods of opportunities, rate strategy, and oversell parameters.

• Achieved highest Associate Opinion Survey Score of 97% satisfaction, demonstrating strong leadership and team morale.
• Trained and developed team members to consistently exceed GSI goals, ensuring top-tier Forbes standards.
• Implemented an Upsell Program that generated over $250K in incremental room revenue.
• Conducted one-on-one training sessions for In-House Reservations Agents, collaborating closely with Rooms and Golf Teams.
• Delivered in-person training for the Central Reservations Team, traveling to the call center to create and present a visual resort presentation.
• Managed staff, controlled labor expenses, and ensured department efficiency and productivity.
• Administered hotel systems including Opera, Synxis, Delphi, and third-party extranets to ensure seamless operations.
• Generated and analyzed reports for weekly revenue meetings, providing insights and strategic recommendations.
• Developed rate plans and promotions to increase occupancy and ADR, adjusting strategies based on market demand.
• Managed rate loading in Opera, Synxis, and GDS systems to ensure accurate and timely pricing across all platforms.
• Monitored market trends and local competition, adjusting sales strategies to maintain competitiveness and market share.
• Maintained historical data from all distribution channels and segments to inform future pricing and marketing decisions.
• Worked closely with the Front Office team to achieve full occupancy and maximize room revenue.
• Led weekly Group Pickup meetings with Sales and Catering/Conference Services to align strategies for incoming and potential group business.
• Managed hotel rooms inventory and provided recommendations to optimize occupancy and revenue performance.

Transitioned from Revenue Analyst to Reservations Manager within a year, retaining Revenue Analyst responsibilities while leading the Reservations Department

• Awarded Leader of the Quarter (2019) and nominated for Leader of the Year, recognizing leadership excellence and team performance.
• Conducted daily review of bookings in Opera to ensure accuracy in rate settings, revenue allocation, and billing notes.
• Assisted the Sales and Catering Department with managing group bookings, weddings, and special events to ensure seamless coordination.
• Reviewed and responded to all online booking inquiries, providing guests with tailored service and addressing their specific needs.
• Resolved guest challenges related to incoming reservations, existing bookings, or past reservation issues, ensuring timely and effective solutions.
• Maintained close communication with other departments to align strategies and ensure smooth operations across all guest touchpoints.

• Loaded rate plans in all systems (Opera, SynXis, GDS), ensuring accuracy and alignment with hotel revenue strategies.
• Created new rate codes and aligned transaction codes with appropriate revenue streams, including packages and special offers.
• Developed golf packages, coordinating revenue allocation across Rooms, Golf, and Food & Beverage departments.
• Conducted daily audits to ensure seamless connectivity between GDS, PMS, and Booking Engine, aligning all systems with the hotel's strategy.
• Created and audited key Excel reports, including Pace, Selling Strategy, Forecast, and Budget, to track performance and adjust strategies accordingly.