Creative Marketing Manager with expertise in both online and direct mail marketing campaigns and strategy. Solid understanding of digital marketing and website analytics. Recognized for quickly understanding customer needs and consistently delivering timely and cost-effective solutions.
Hi, I’m
Amanda Cortez
Allendale,MI
Summary
Overview
13
years of professional experience
Work History
M&M Garage Doors + M&M Dock & DoorGrand Rapids, MI
Marketing Manager
12.2022 - Current
Job overview
- As the sole marketing team member, I effectively managed all aspects of marketing operations, from developing strategies to executing campaigns and analyzing results.
- Managed online presence for both residential and commercial companies; 6 locations on several platforms such as Yelp, BBB, GBP, Alignable, ThumbTack, Facebook, etc.
- Organized and represented the company at trade shows and exhibitions to boost brand awareness.
- Created company buyer's guide and all sales presentations for each representative.
- Managed Google Local Service Ads, and assisted in analyzing Google PPC campaigns.
- Increased review generation by 300% within a 6-month period.
- Designed graphics and logos for advertisements, newsletters, and other marketing collateral.
- Assisted in developing pricing strategies that maximize profits while maintaining customer loyalty.
- Designed company email signatures.
- Led project for developing company SOP manual.
- Introduced and implemented Google Drive for shared document access between internal departments, also with external vendors and agencies.
M&M Garage Doors LLCLowell, MI
Customer Service Representative
08.2022 - 11.2023
Job overview
- Coordinate both Grand Rapids, MI and Detroit, MI regional dispatch boards to optimize technician routes.
- Developed step-by-step manuals for front-office training, including Costco and ServiceTitan procedures.
- Managing the multi-location Google business accounts focusing on LSA and GMB.
- Gathered customer feedback through surveys and used the data to improve customer service.
- Operate ServiceTitan, Costco OMS and Centah software to input customer information and/or purchase order data for member orders.
Ally LogisticsGrand Rapids, MI
Sales Representative
05.2022 - 08.2022
Job overview
- Acted as liaison between freight companies and shippers.
- Pursued and generated customer leads as well as engaged in follow up activities to gain new client accounts.
- Collaborated effectively in cross-functional team-oriented environment.
- Negotiated rates based on current market trends.
Vista IT GroupGrand Rapids, MI
Operations Specialist
03.2021 - 05.2022
Job overview
- Received deliveries, scanned packages and updated/fulfilled orders in internal database.
- Conducted monthly, quarterly and yearly inventories of warehouse stock.
- Operated forklift to load/unload trucks, and manage inventory.
- Researched inventory-related discrepancies and made appropriate adjustments in system.
- Coordinate with accounting personnel to address cycle count variances.
Mahindra Automotive North AmericaAuburn Hills, MI
Shipping & Receiving Coordinator
07.2018 - 03.2021
Job overview
- Lead in RMA department; inspect, process and restock returned materials. Meeting with quality and engineering weekly for merchandise review.
- Collaborated with suppliers to organize inbound shipments.
- Redesigned Sales and Service work-space for optimal efficiency.
- Contributed efforts to exceed $5M in sales during first year on the Sales and Service team.
- Prepared outbound shipments through careful packing, sealing and labeling of materials.
- Utilized PLEX platform for inventory organization, and shipment documentation.
Mahindra Automotive North AmericaAuburn Hills, MI
Mail Room Clerk
Job overview
The BreweryClinton Township, MI
Waitress
09.2016 - 07.2018
Job overview
Central TransportSterling Heights, MI
Billing Clerk/Customer Service Agent
07.2015 - 10.2016
Job overview
Max & Erma’s ClintonClinton Township, MI
Waitress
08.2013 - 08.2015
Job overview
Brookdale Senior LivingSterling Heights, MI
Dining Hall Assistant
04.2011 - 09.2013
Job overview
Education
Macomb Community CollegeWarren, MI
Associates Degree
2019
University Overview
- PHI THETA KAPPA Member
Career Preparation CenterWarren, MI
from Emergency Medical Technician
2012
University Overview
Paul K. CousinoWarren, MI
High School Diploma
2012
University Overview
- Cum Laude graduate
- NTHS Member
Skills
- Self-motivated
- Creative and innovative
- Public and Media Relations
- Customer Acquisition
- Digital Marketing
- Social Media Marketing
- Campaign management
- Data Analytics & Competitor Analysis
- Project Management
- KPI Tracking
- Brand Development
- Event Planning
- Sales Support
- Reporting capabilities
- Graphic Design
Timeline
Marketing Manager
M&M Garage Doors + M&M Dock & Door
12.2022 - Current
Customer Service Representative
M&M Garage Doors LLC
08.2022 - 11.2023
Sales Representative
Ally Logistics
05.2022 - 08.2022
Operations Specialist
Vista IT Group
03.2021 - 05.2022
Shipping & Receiving Coordinator
Mahindra Automotive North America
07.2018 - 03.2021
Waitress
The Brewery
09.2016 - 07.2018
Billing Clerk/Customer Service Agent
Central Transport
07.2015 - 10.2016
Waitress
Max & Erma’s Clinton
08.2013 - 08.2015
Dining Hall Assistant
Brookdale Senior Living
04.2011 - 09.2013
Mail Room Clerk
Mahindra Automotive North America
Macomb Community College
Associates Degree
Career Preparation Center
from Emergency Medical Technician
Paul K. Cousino
High School Diploma
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