Summary

Overview

Work History

Education

Skills

Additional Information

Timeline

ANGELA ROSE MEGREY

Summary

Accomplished business management professional and skilled marketer and brand strategist with an emphasis in audience development, engagement and generating passionate creative content.Effectively produces cost-conscious online and integrated marketing campaigns, manages budgets, delivers captivating social media.A collaborative executive who leads and motivates cross-functional teams to further their reach to expand products and services

Overview

years of professional experience

Work History

Vice President Social Media and Customer Care

Crown Media Family Networks

01.2015 - Current

Spearheads and Directs social media strategy for three linear networks and other business units including Publishing and SVOD.
Supervises a social marketing team of 6 employees to implement meaningful initiatives, bolster network awareness, and drive tune in. Grown social platforms from 4 to 12 million in 6.5 years.
Raised engagement rate and sentiment on social posts with an average of 3x higher than competitors.
Partners with programming, advertising sales, distribution, publicity, digital and marketing to create cohesive social media campaigns surrounding Crown Media's robust service, product, and program offerings.
Charged with targeting new opportunities and serve as a creative and inspiring thought leader to further drive tune in and ratings, revenue, and quality content.
Directs Customer Care and Crisis Mitigation and Management for CMFN.
Member of the Leadership Strategy team for CMFN focused on multi-year strategic planning.
Recognized by peers as an "Industry Leader" and “Social Media Groundbreaker” in Cynposis' Top Women in Digital, Rising Tide Honoree in Most Powerful Women in Cable Cablefax Awards, Faxies Social Media Dream Team award, among other awards for specific campaigns each year.
Exponentially grew the social media presence with an estimated increase in monetization value of $8.7m

Vice President

Blaze PR/Davies Public Affairs

01.2014 - 01.2015

Social Media and Digital Marketing
Created and led the Social Media and Digital Marketing department in its day-to-day growth, productivity and established succinct processes, reporting and analyzing structure, and conducted audits.
Developed all Blaze and Davies Public Affairs digital and social strategies for clients such as Marriott Hotels, Kevita Beverages, Nawgan/ON Beverages, and Hands 4 Others
Implemented department growth, content and asset creation, community management, SEO, media planning and execution, and reporting
Responsible for creating and executing Blaze PR brand positioning, growth strategies, and all public facing messaging
Developed, determined, and optimized key performance indicators specific to each individual marketing tactic, and overall department and company growth
Undertook the creation and implementation of strategies for new business pitches and presented to C-level clients.

Owner and Marketer

AM Marketing

01.2007 - 01.2015

Performed freelance digital marketing campaigns for clients such as: X-Games (2007-2010), Visio TV launch (2008), and various films, TV, and Home Entertainment releases.
Generated digital strategies and formed partnerships, specifically focusing on social media.
Amplified the use of digital tactics such as Social Media, CRM, SEO/ SEM, Media Planning, Development, Influencer marketing and Community Building that led successful product and event launches, branding / rebranding of innovative marketing campaigns that directly impacted the ROI.

Senior Account Director

The Marketing Arm, an Omnicom Agency

01.2010 - 01.2014

Achieved a 40% growth for Fanscape, LLC by orchestrating strong business development, account relationship and boosted marketing campaigns year over year The Marketing Arm
Notable clients included: · ABC, Warner Bros. Home Entertainment; Starz Entertainment; NBC Universal; truTV; Ultraviolet, a committee of all studio department heads in Home Ent.; CTAM, a committee of all cable MSO's and studio department heads; Disney (DIMG); A&E Networks (A&E, History Channel and Lifetime), Frito Lay, ATNT, Callaway Golf, Amazon, Nescafe, and Philips Healthcare.
Awarded the Clio and OMMA awards for outstanding strategy and performance
Prepared the Book of Business ensuring projects operated on time and on budget leading to the generation of over several million dollars annually.

Contracted Account Lead

Sony Pictures

01.2010 - 01.2010

Guided the global digital marketing campaign for the film SALT and executed the day-to-day operations on various projects for Sony Pictures Entertainment
Coordinated several websites and digital, mobile, and social marketing programs that included planning, partnering with team members, scheduling, developed marketing and reported key KPI reports
Directed multiple cross-functional teams including marketing and media, design, production, research, CRM, technology, and agency relations.

Director of New Media

MOJO, LLC

01.2009 - 12.2009

Constructed and launched the new media and digital arm for a creative entertainment agency
Responsible for executing marketing campaigns for entertainment clients including Warner Bros, Fox, and The Picture People (design and development, media), SEO and SEM, and social media sites.

Director of Marketing

BLITZ Digital Agency

01.2008 - 12.2008

Converted new business accounts and digital business for Naked Juice, Leapfrog, Princess Cruises, and Activision's Guitar Hero brand
Focused on engaging with new commercial accounts and redesigned existing client digital strategy and advertising teams.

Director, Head

A.D.D, Marketing and Advertising

Los Angeles, CA

01.2004 - 01.2007

Engaged new business prospects and expanded client business for Sony PlayStation, MTV, FOX, Warner Bros., DIRECTV, X-Games, Panda Express, Activision, and THQ games
Increased web traffic and sales for clients, by over 200% percent, through establishing digital distribution partners, developing online marketing campaigns, implementing CRM and SEM, and through media campaigns focusing on return on investments.

Education

Betsey Magness Leadership Institute - Leadership

WICT

Mirren Business Development Training 2008 And 2012 - Leadership

Mirren School of Business

Dale Carnegie Workshops -

Bachelor of Arts - Online Marketing

Rochville University

2008

Associate of Arts - Entertainment Marketing

Art Institute of Atlanta

1993