Edward O'Reilly
Greenwich,CT
Summary
Proven track record of achieving results and meeting deadlines. I would like to transition my professional career into commercial real estate where my own work will have direct correlation to career advancement. Shareholder in several commercial properties in New York City, I would like to expand my knowledge in this area in day to day job.
Overview
10
10
years of professional experience
1
1
Certification
Work History
Senior Programmatic Trader
Havas Media
01.2022 - Current
- Developed profitable trading strategies by conducting thorough market analysis and identifying trends.
- Present monthly results and insights on client reporting calls
- Mentor to traders developing meaningful insights for the success of key accounts
- Hands on with reporting numbers ensuring all data is accurate and organized
- Negotiate quarterly and yearly deals for most efficient pricing for client
- Responsible for QA and activation of media plans for key accounts such as ADP, Acushnet, Avocados from Mexico, and Cooper Tires
- Negotiate quarterly and yearly deals for most efficient pricing for client
- Assessed daily market conditions to look for pricing efficiencies
- Mentor to traders developing meaningful insights for the success of key accounts
- Continuously consolidate and analyze data from DV360, YouTube, MediaMath Adelphic, and Teads.
Programmatic Media Buyer
Townsquare Media - Ignite
12.2019 - 01.2022
- Stayed current on industry best practices, emerging technologies, and changes in consumer behavior patterns affecting media consumption habits among key demographics.
- Advised clients on potential risks associated with specific media buys while providing alternative options for consideration.
- Developed tight professional relationships with media planners, which helped to identify right targeted audiences for campaigns.
- Responsible for hands on activation of media plans for 250+ clients nationwide
- Created custom data segments for highly localized clients leveraging third party data partners.
- Juggled multiple projects and several clients at time successfully and always met tight deadlines.
- Developed tight professional relationships with media planners, which helped to identify right targeted audiences for campaigns.
National Broadcast Manager
GroupM - Mediacom
11.2018 - 12.2019
- Successfully on boarded Mars as new business account, transition of $250 million upfront buy
- Managed Cable and Sports dayparts for Mars across Confections, Food and Pet portfolios
- Developed Strong buying, negotiating skills across Linear TV and OTT
- Forecasted reach goals, allocated budgets to meet client savings goals across all brands
- Oversaw all details for branded sponsorships to be flawlessly executed to meet clients standards.
National Broadcast Negotiator
GroupM - OpenMind Media
05.2015 - 11.2018
- Negotiator on Nestlé, Chubb Insurance, FINRA and E-trade accounts
- Oversaw deliverable of cable, broadcast and live sports inventory
- Collaborated on client presentations, upfront decks and posting results
- Planned frequency and reach levels to meet client expectations
- Reviewed content for brand safety and respond to client concerns about content
- Negotiated scatter buys across multiple networks and day parts
- Worked proficiently in Donovan Data Systems stewarding over $60 million of inventory annually.
Intern
Vector Media
05.2014 - 08.2015
- Prepared sales presentation materials
- Systematically arranged prime placements for new advertisers
- Repeatedly prospected new clients
- Assisted in scheduling Sales meetings.
Education
Bachelor of Arts - Communications
Rollins College
05.2015
Skills
- Creating marketing strategies
- Predictive market trend analysis
- Forecasting expertise
- Effective data management
- Planning & organizing
- Team building
- Multitasking
Activities
- Golf- Carr Golf 29th World Invitational Father Son Invitational Champion
- Hockey- Goaltender & Lasker Rink Mens League Champion '16, '17, '19
- Skiing- Proud Ikon Pass holder
- Phi Delta Theta Annual Golf Tournament Chair
Certification
Certified Real Estate Salesperson - 2024
Timeline
Senior Programmatic Trader
Havas Media
01.2022 - Current
Programmatic Media Buyer
Townsquare Media - Ignite
12.2019 - 01.2022
National Broadcast Manager
GroupM - Mediacom
11.2018 - 12.2019
National Broadcast Negotiator
GroupM - OpenMind Media
05.2015 - 11.2018
Intern
Vector Media
05.2014 - 08.2015
Bachelor of Arts - Communications
Rollins College
Certified Real Estate Salesperson - 2024
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