Summary
Overview
Work History
Education
Skills
Websites
Timeline
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Jennifer Pineiro

New York,NY

Summary

Media professional with 10+ years of experience in news curation, content development, and digital strategy. Skilled in multitasking, cross-functional collaboration, and leveraging SEO and analytics tools to drive audience engagement and support company goals.

Overview

16
16
years of professional experience

Work History

News Curator

Meta via Upday
03.2021 - 04.2023
  • Coordinated Facebook News product development, collaborating with Meta and Upday to deliver timely, reliable news to millions of users
  • Created breaking news explainers, live blogs, and social media content infused with strategic SEO, resulting in a 25% increase in social media engagement
  • Assisted in planning coverage for major news events, utilizing social media experiments and metrics to pivot strategies and improve audience reach
  • Partnered with Facebook teams to drive a 30% traffic increase through cross-department initiatives and audience engagement
  • Utilized data analytics tools to identify audience trends, informing editorial and content curation strategies

Senior Domain Expert

Dataminr
05.2014 - 11.2020
  • Delivered breaking news alerts to clients across sectors, using AI technology to identify, investigate, and summarize news events
  • Managed up to 200 news alerts daily, ensuring accuracy, reliability, and adherence to industry standards
  • Curated global news on politics, international relations, entertainment, sports, and more for diverse audiences
  • Collaborated with product and engineering teams to enhance AI models and content strategy, driving improvements in data analysis
  • Developed training programs on best practices for news moderation and content curation

Assignment Desk & Web Editor

NBC Connecticut News
10.2011 - 05.2014
  • Helped coordinate real-time coverage of the Sandy Hook tragedy, playing a pivotal role in NBC’s Peabody Award-winning efforts
  • Managed the station’s social media platforms, posting news alerts and engaging content for breaking news and events
  • Participated in daily news meetings, staying informed on coverage plans and major projects, contributing innovative ideas for audience growth

Assignment Editor

News 12 The Bronx
08.2007 - 01.2011
  • Led an Emmy-nominated investigative report, overseeing research and storytelling that raised awareness of critical social issues
  • Worked closely with local journalists and producers to execute audience engagement strategies during major events

Education

Bachelor of Arts - Communications

Le Moyne College
Syracuse, New York
01.2006

Skills

  • Google Analytics
  • Microsoft Office Suite
  • WordPress
  • CRM software
  • Social media platforms
  • Instagram
  • Facebook
  • X (Twitter)
  • YouTube
  • TikTok
  • Video editing
  • Social media graphic design
  • Newsletter management
  • SEO best practices
  • News content creation
  • Audience growth

Timeline

News Curator

Meta via Upday
03.2021 - 04.2023

Senior Domain Expert

Dataminr
05.2014 - 11.2020

Assignment Desk & Web Editor

NBC Connecticut News
10.2011 - 05.2014

Assignment Editor

News 12 The Bronx
08.2007 - 01.2011

Bachelor of Arts - Communications

Le Moyne College

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