Karla Rodriguez
WWD
New York,USA
1
Language
14
years of professional experience
Digital Editor and Strategist with over ten years of progressive experience in digital storytelling and driving audience engagement. Exceptional communications leader, fluent in English and Spanish, with a proven track record of managing creative teams.
Work History
Senior Trending News Editor/Content Strategist
2 Years 1 Month- -Led trending news team, strategized, assigned, and edited SEO-driven footwear and style content to enhance audience engagement.
- -Increased unique sessions by 40% and pageviews by 66% across the site in the first three months.
- -Assisted writers and editors in creating evergreen content, trained team on SEO best practices, and coordinated freelancer onboarding, scheduling, and invoicing to streamline processes.
Pop Culture Editor
3 Years 2 Months- -Managed the pop culture vertical, leading extensive coverage of TV and film, increasing brand exposure and gaining recognition from the Oscars, Good Morning America, SAG-AFTRA, and more.
- -Produced and edited key features, reviews and interviews with celebrities including Will Smith, Jennifer Lopez, and Michael B. Jordan, which helped deliver 14.9M pageviews in 2023.
- -Promoted to managing pop culture editor, increased engagement by 100% compared to Complex's other sections.
- -Managed social media editingor, writers and freelancers, processing invoices, edit, reviewing pitches, Ensured efficient workflow by overseeing invoicing and editorial pitch evaluations.
Staff Writer and Reporter
2 Years 3 Months- -Pitched, wrote, and posted breaking news and 100+ evergreen galleries, each 250-500 words, enhancing audience engagement
- -Managed three social media accounts including Instagram and X (formerly Twitter), growing monthly users to over 200K and generating 50K+ reshares. Copy edited 100+ freelance articles for clarity and consistency.
Weekend Editor, Writer
10 Months- -Lead editor for weekend coverage, choosing topics and breaking news for coverage.
- -Led weekend coverage as editor, selecting topics and breaking news to maximize audience engagement.
- -Drove 27% increase in reads within three months and 56.7% audience growth in six months across website and social media channels in collaboration with senior editors.
Senior Editor
2 Years 5 Months- -Pioneered and launched J-14 Por Ti for Spanish-speaking readers, building brand presence while collaborating with 70+ Latino/a artists and publicists, and providing bilingual editorial support.
- -Managed freelance writers and interns, reducing recruitment costs by $70K through efficient oversight.
- -Managed freelance writers, interns, and writers efficiently, and saved $70K in recruitment costs.
Web Editor
2 Years 7 Months- -Updated website content, resulting in 80K+ increase in unique users through 500+ content assets.
- -Trained 10+ departments (50+ employees) on the CMS, contributing to achievement of monthly goal of 200K+ site visits.
- Developed and managed editorial calendar, ensuring timely publication of web content.
- Collaborated with graphic designers to enhance visual appeal of online articles.
- Conducted keyword research to optimize content for search engine visibility.
Education
Bachelor of Arts - Journalism
Cum Laude with Honors
Skills
Search Engine Optimization (SEO)
Google Analytics
Data Analytics
Content Production
Editorial direction
Content planning
Website management
WordPress
Social Media Calendars
Team management
Branding
Research
Copywriting
Languages
Spanish
Native or Bilingual
Timeline
Senior Trending News Editor/Content Strategist
WWD
07.2024 - CurrentRead More
Pop Culture Editor
Complex Networks
12.2020 - 02.2024Read More
Staff Writer and Reporter
Mamas Latinas
05.2018 - 08.2020Read More
Weekend Editor, Writer
Us Weekly
07.2017 - 05.2018Read More
Senior Editor
J-14 Magazine
01.2015 - 06.2017Read More
Web Editor
AAA
06.2012 - 01.2015Read More
St. John’s University
Bachelor of Arts from Journalism
Read More