Kate Rustad
Richmond,VA
Summary
Adept Multilingual Content Strategist with a proven track record at Bixal, enhancing federal agency priorities by 30% above average. Specializes in Drupal CMS and human-centered design, with a knack for audience segmentation and brand messaging. Demonstrated excellence in collaborative projects and content strategy development, ensuring high-quality, accessible digital experiences.
Overview
9
9
years of professional experience
Work History
Multilingual Content Strategist
Bixal
Fairfax, USA
10.2023 - Current
- Developing and implementing content strategies to drive federal agency priorities with performance ratings 30% above the company average
- Defining and implementing Drupal content management processes and editorial standards, including style and formatting guidelines
- Performing routine content inventories and audits using for usability, accessibility, and information quality
- Facilitating client learning sessions to maintain digital content best practices per Section 508 requirements
- Collaborating across departments to create wireframes, user journeys, and information architecture
- Developed taxonomy for customer support ticketing system with an average customer satisfaction rating of 4.8 out of 5
Translator
Shannon Strategies
Richmond, USA
08.2020 - Current
- Translating press releases, policy notices, flyers, and other communications from English to Spanish
- Ensuring content is translocalized specifically to the Greater Richmond Region
Technical Writer/Communications Specialist
Bixal
01.2021 - 10.2023
- Co-facilitated Spanish usability testing in support of Agile website improvements
- Provided line edits for Grants.gov software user manuals and other technical documents in SharePoint
- Facilitated learning sessions via WebEx for 300+ participants in support of national training program
- Established and maintained consistent grammatical bases for internal workflow documents
- Used design best practices to create fliers in Canva to drive mass communication efforts via newsletter
Data Linguist
OpenAI via ScaleAI
San Francisco, USA
06.2020 - 06.2021
- Trained GPT-3 task methods to optimize AI responses in English and Spanish through prompt engineering
- Assessed all responses for grammatical accuracy, syntactic structure, and overall efficacy
- Monitored and analyzed prompt performance to identify areas for improvement
Spanish Teacher
Chesterfield County Public Schools: CCPSOnline
Chesterfield, USA
08.2020 - 12.2020
- Designed multilingual digital curriculum in Canvas LMS for CCPSOnline’s first fully-virtual Spanish course
- Provided differentiated live instruction and virtual office hours for 100+ students across six grade levels
(AP) Spanish Teacher
Richmond Public Schools
Richmond, USA
08.2018 - 06.2020
- Developed and implemented unique, linguistics-based curricula across five levels of Spanish, including Advanced Placement classes for 250+ students
- Implemented “deskless” classroom model for a 65% increase in student engagement across all grade levels
- Invested in extracurricular enrichment as sponsor of Spanish Honor Society, Spanish Club, and Art Club
- Established department-wide, data-driven quarterly check-in program to empower students’ academic, social, and emotional growth
- Developed virtual content series for RPSOnline’s English and Spanish courses, ensuring continued learning through the COVID-19 pandemic
Graduate Teaching Fellow
University of North Carolina at Chapel Hill
Chapel Hill, USA
08.2016 - 05.2018
- Instructor of record for LING 290 (Special Topics in Linguistics: Language and Culture)
- Developed and implemented seminar-style curriculum focusing on gender theory and linguistics
- Differentiated instruction for 30+ mid- and upper-level students
- Arranged virtual and in-person guest speaker series of multidisciplinary specialists
- Instructor of record for SPAN 105 (Spanish for High Beginners)
- Instructed 150+ students both virtually and in-person
- Served as an instructor in team teaching, co-teaching, and solo teaching environments
Education
MA - Linguistics
University of North Carolina at Chapel Hill
Chapel Hill, NC05.2018
Honors BA - Spanish, Minor in Language Sciences
Virginia Tech
Blacksburg, VA01.2016
Skills
- Agile/Scrum Workflow
- Canva
- Drupal CMS
- Duolingo Certified Educator
- Google Analytics
- Google Workspace
- HTML
- Human-Centered Design
- Jira
- Microsoft Office 365 Suite
- Plain Language
- Praat
- Qualtrics
- Qualitative research
- R statistical software
- Search Engine Optimization (SEO)
- SharePoint
- SurveyMonkey
- Content strategy development
- Brand messaging
- Web analytics
- Website architecture
- Audience segmentation
Websites
Remote
True
Conferencepresentations
- Confident content design for an LEP audience: How to build a culturally-conscious user archetype, Button’s 2024 Content Design Conference, Fall 2024, Virtual
- Taking Linguistics: Does an Introductory Linguistics Class Result in Increased Social Emotional Competency?, The 93rd meeting of the Linguistics Society of America (LSA), Spring 2019, New York, NY
- ’Some line just massively got crossed’: A discourse analysis of what it means to be a woman in academia, The 85th meeting of the Southeastern Conference on Linguistics (SECOL), Spring 2018, Blacksburg, VA
References
References available upon request.
Timeline
Multilingual Content Strategist
Bixal
10.2023 - Current
Technical Writer/Communications Specialist
Bixal
01.2021 - 10.2023
Translator
Shannon Strategies
08.2020 - Current
Spanish Teacher
Chesterfield County Public Schools: CCPSOnline
08.2020 - 12.2020
Data Linguist
OpenAI via ScaleAI
06.2020 - 06.2021
(AP) Spanish Teacher
Richmond Public Schools
08.2018 - 06.2020
Graduate Teaching Fellow
University of North Carolina at Chapel Hill
08.2016 - 05.2018
MA - Linguistics
University of North Carolina at Chapel Hill
Honors BA - Spanish, Minor in Language Sciences
Virginia Tech
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