KATHRYN MCCORMICK
Hollywood,FL
Summary
Dynamic, results-oriented marketing and spirits professional. Seeking a position where I can effectively utilize my experience and knowledge to implement effective marketing and sales strategies that foster business optimization and growth. Equipped with excellent verbal and written communication skills as well as management and programming development. Committed to contributing to interpersonal relations as well as creating and maintaining strategic partnerships and budgets. Educated in marketing, management, customer service, sales, bartending, new business, promotions and communication strategy development.
Overview
11
11
years of professional experience
Work History
Beverage Director/ Event Coordinator
Havana 59
03.2022 - 10.2024
- Managed inventory for multiple outlets on the property and provided training to new bar and event staff about spirits to create a better guest experience
- Developed beverage program, negotiating with reps for bettering pricing to optimize profits with bar incentives and promotions, spirit dinners, wine happy hours with food pairings, and rum seasonal cocktail events
- Coordinated, booked, and worked private events including weddings, business events
- Created Banquet event orders detailing specs for the event per customers request, creating and finalizing contracts.
Assistant General Manager/ Beverage Director
Lakeside Grille
05.2018 - 03.2022
- Developed beverage programming including seasonal cocktail menus, bar incentives, social marketing, and contests to increase revenue
- Oversaw inventory and helped with the ordering and management of the staff
- Provided patrons with superior service and a memorable experience while adhering to quality expectations and standards.
Digital Media Marketing Associate
Bernstein Associate Photographers
05.2018 - 05.2019
- Assessed deadline dates against production team activities and ensured that tasks were completed within reasonable time frames
- Implemented creative development and marketing strategies to increase revenue
- Image processing, metadata entry, batch processing, and related digital workflow tasks
- Photo Meta-tagging & Editing on Adobe Creative Suites, Proof-reading, Quality Control, MS Suites.
Bartender
Whiskey Lounge
03.2014 - 09.2018
- Nightclub like environment, high-volume with full kitchen and live DJs
- Excelled at upselling customers from shelf to premium brands and making whiskey cocktails.
New Business Marketing Associate
MDC Media Partners
05.2015 - 05.2018
- Allocated social media data to figure out earned media opportunities on integrated marketing campaigns, to further success gaining earned media coverage on campaigns
- Researched new business opportunities and reached out to prospective new clients
- Created decks compiling information about creative assets and contracts for vendors.
Education
Bachelor of Science in Advertising -
West Virginia University
Morgantown, WV12-2014
Skills
- Beverage Trends
- Menu Planning
- Pricing strategy
- POS System proficiency
- Marketing expertise
- Brand Promotion
- Event planning knowledge
- Promotions planning
- Beverage Preparation
- Beverage pricing
- Bar supervision
- Budget prep
- Marketing
- Customer service experience
- Wine Knowledge
- Sales
- Customer service background
- Bar operations
Timeline
Beverage Director/ Event Coordinator
Havana 59
03.2022 - 10.2024
Digital Media Marketing Associate
Bernstein Associate Photographers
05.2018 - 05.2019
Assistant General Manager/ Beverage Director
Lakeside Grille
05.2018 - 03.2022
New Business Marketing Associate
MDC Media Partners
05.2015 - 05.2018
Bartender
Whiskey Lounge
03.2014 - 09.2018
Bachelor of Science in Advertising -
West Virginia University
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