BENJAMIN FIALKOV

* Creating measurable steps to achieve overall business growth
- Developed, managed, and optimized all paid search advertising and paid media programs
- Measured and analyzed the effectiveness and ROI of all PPC and paid media activities, generating in-depth reporting; paid search campaigns; text ads.
- Provided recommendations and executed strategies for keyword and audience opportunities, campaign structuring, targeting, display network, and other facets of paid searches aligning with client goals
- Created website development, social media and campaign management, content creation, SEO, logo design, and operation management for new and existing clients
- Created digital marketing strategies via online channels like search and social media, email marketing, video marketing, and content marketing

*Advertising agency working on real estate construction development focused projects
- Developed and initiated projects, including automating job tickets, assigning tasks, and tracking performance
- Identified plans and resources required to meet project goals and objectives by setting realistic timelines and checkpoints

*Multi-level marketing company in the direct to consumer online fashion space
- Reviewed budgets, managed expenses, and negotiated costs throughout projects and events to align within set budgets
- Devised strategies and roadmaps to support product vision and value
- Routinely debriefed project details and generated performance reports
- Oversaw development of traditional and social media marketing campaigns
- Planned over 30 successful weekend events for over 150 patrons spanning over 3 states
- Worked directly with over 50 vendors while responsible for all event stages from event contracts to execution including staffing
- Created and facilitated freebie marketing through online contests to retain and attract new clients

*Real estate construction development company working in the residential and commercial space
- Oversaw operations including implementing and carrying out all policies dealing with properties, property supervision, and tenants for multiple commercial and residential properties
- Coordinated the order and delivery of materials to the work site
-Identified project risks, dealt with scope creep, and found solutions.
- Managed internal and external communications with property staff
- Managed staff wages, hours, contract labor, and payroll
- Prepared vacant units, screened/approved tenant applications, collected and deposited monthly rent
- Implemented hiring standards and oversaw training management