STEVE MARCERO
Ortonville,MI
Summary
Executive with 20 years of expertise in Training and Development, Leadership Development, Sales, and Operations Management. Recognized nationally as a talent development expert specializing in maximizing resources and delivering measurable ROI. Respected authority on leadership with a proven track record in creating and implementing impactful Leadership Development programs. Accomplished Operations Leader and Business Owner consistently enhancing margins and achieving doubled profits year-over-year. Dynamic and versatile public speaker known for conversational style blending inspiration with humor.
Overview
22
22
years of professional experience
Work History
Fractional COO
Insignia Training Partners, LLC
08.2024 - Current
- Developing and executing learning strategies that drive client success through effective implementation.
Self Employed/Owner
What Do I Do, LLC
02.2024 - Current
- Performance Consulting
- Leadership development, learning engagement, and integrating AI to streamline content development from conception to delivery.
Director
Academy of Industry and Manufacturing
03.2023 - 02.2024
- Launched state-licensed trade school in Michigan, specializing in Industrial Automation certifications
- Executed comprehensive go-to-market strategy, developed brand messaging, and established 15 corporate partnerships
- Cultivated relationships with investors to secure support and funding for key initiatives
- Coordinated with regulatory bodies to ensure compliance with laws and standards.
Executive Director
MH Technologies, LLC
10.2019 - 02.2024
- Revived a struggling training company, reversing a 70% revenue decline over three years due to market shifts
- Set organization direction and developed strategies and tactics to fulfill mission
- Drove a strategic pivot into new industries, securing multiple government contracts, bringing original training content and custom training equipment to market, and establishing alternative revenue streams
- Spearheaded the development of a licensed trade school in 2023, offering industry certificates in robotics, controls, and maintenance.
Co-Owner/Advisor
Pad Genius
10.2017 - 06.2019
- Transitioned the company's focus from residential to commercial sales, resulting in an 80% year-over-year revenue increase, and increased margins
- Implemented standard operating procedures that set the company up to scale, reduced waste by 40%, improved online ratings, and minimized after-sale service calls.
Vice President, Training and Development
Rocket Mortgage
03.2009 - 03.2017
- Designed and implemented an enterprise-wide leadership development program that identified and cultivated high-potential individuals, nurturing hundreds of new and experienced leaders
- Secured company-wide alignment on learning objectives across four program levels, integrating a blended learning strategy with leadership interaction to scale the program nationally, and across all business units
- Optimized the hire-to-production strategy by designing a program using diverse learning modalities, and integrating LMS with LXP, reducing new hire training costs by 20%, while improving retention and generating millions in additional revenue
- Launched a training initiative that increased pass rates for new employees on national licensing exams by 20%, reducing reliance on third-party vendors and recruitment costs, thereby giving the company a significant competitive edge in the industry
- Developed and implemented a comprehensive sales process, incorporating advanced communication techniques
- The program launch resulted in a 12% increase in conversion rates for participants when compared to non-participants, significantly enhancing the effectiveness of the sales team
- Coached over 100 managers on incorporating coaching techniques into their leadership styles, fostering a supportive environment for employee development.
- Managed new employee orientation training process for more than 1500 employees each year.
- Established a Quality Assurance team to monitor over 1,000 phone interactions daily, contributing to multiple J.D Power Awards for Client Satisfaction
- Provided targeted coaching for multiple start-up companies within the Rocket FOC (Family of Companies), creating customized training programs that accelerated revenue growth through effective sales strategies and personalized mentorship
- Provided oversight of all departments to ensure smooth operation of daily activities.
Training Director
Rocket Mortgage
08.2002 - 03.2009
- Collaborated with subject matter experts, vendors and third-party training providers to support learning and development strategy
- Analyzed training needs to develop new programs or modify and improve existing
- Created testing and evaluation procedures to assess performance before, during and after training sessions
- Deployed learning management system, boosting product awareness, adoption and usage through educational content.
- Built a team of instruction designers that converted over 100 hours of classroom instruction into self-paced e-learning modules
Education
Bachelor of Business Administration - Marketing
Eastern Michigan University
Ypsilanti, MISkills
- Business Development
- Training Strategy
- Data-driven decision making
- Organizational development
- Performance management
- Process improvement
- Leadership and people development
- Public Speaking
- Marketing
- Artificial Intelligence Application
References
Tony Nuckolls, Executive Vice President, Rocket Mortgage, 248.863.7038
Eric Stoddard, VP, Direct to Consumer Sales, National General, 313.920.6541
Fred Hunter, Chief Executive Officer, Detroit Police Athletic League, 313.283.3246
Awards and Honors
- Top 40 Under 40, Emerging Training Leaders - Training Magazine 2011
- Outstanding Initiative of the Year - Training Magazine 2011
Industries
- Finance
- Manufacturing
- Workforce Development
- Media
- Home Services
Timeline
Fractional COO
Insignia Training Partners, LLC
08.2024 - Current
Self Employed/Owner
What Do I Do, LLC
02.2024 - Current
Director
Academy of Industry and Manufacturing
03.2023 - 02.2024
Executive Director
MH Technologies, LLC
10.2019 - 02.2024
Co-Owner/Advisor
Pad Genius
10.2017 - 06.2019
Vice President, Training and Development
Rocket Mortgage
03.2009 - 03.2017
Training Director
Rocket Mortgage
08.2002 - 03.2009
Bachelor of Business Administration - Marketing
Eastern Michigan University
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