Afzal Hamza
Distribution Manager
Doha
Overview
9
9
years of professional experience
Work History
Distribution Manager
Salam Studio and Stores
10.2023 - Current
- Spearheaded & structured end-to-end distribution operations across MT&TT channels, optimizing RTM, inventory flow & commercial execution, driving 12–15% channel performance & market penetration uplift.
- Negotiated & formalized large-value contracts, pricing frameworks and credit policies, elevating partner stickiness and lowering financial exposure by 10–18% through risk-controlled terms.
- Directed P&L ownership and sales acceleration programs, deploying route productivity models & coverage expansion strategies, achieving 3% FY'24 growth and 8–10% territory share gain.
Brand Manager
Salam Studio and Stores
04.2017 - 09.2023
- Led commercial & brand GTM strategy across MT/TT, orchestrating field execution and retail engagement that delivered 15–22% growth in visibility & throughput.
- Developed & launched brand marketing, trade promotions & in-store activation calendars, driving 10–18% share gain and stronger brand recall in core categories.
- Revamped stock rotation liquidation programs, maximizing turnover efficiency and minimizing slow-moving inventory by 20–30% through structured clearance planning.
Timeline
Distribution Manager
Salam Studio and Stores
10.2023 - Current
Brand Manager
Salam Studio and Stores
04.2017 - 09.2023